8 Writing Tips on How to Convert Social Media Followers into Customers

Guest Blogger - Jessica Fender - Featured on Forbes, AMA Boston, HR Exchange Network Connect: Twitter | LinkedIn

The vast majority of modern business owners have a good understanding of how important it is to grow social media presence. They invest in content production and grow their following organically. The only problem is that not many of them know how to convert followers into customers.

Have you faced the same problem? Have you already gained a few thousand followers but failed to increase sales? Use the following eight tips to get your followers to buy from you.

Show your customers that you value their opinions

Your customers want to feel valued and special. They want to be heard. Keep that in mind, when writing tweets and Instagram captions. Try to convince your customers that you value their opinions and that you are ready to accept feedback, both positive and negative.

Here is an example of how a world-known brand pursues its customers that their opinion matters.

Delta Air Lines recently announced that it extends the middle seat block to prevent the spread of COVID-19. In order to tap into customer loyalty, Delta started its tweet with the phrase, “you asked, we listened.” This simple phrase made customers feel truly valued and influenced customer purchasing behavior. 

https://twitter.com/Delta/status/1329099548980109319

Speak your customers’ language

Who is your target audience? Where do your customers live? What lifestyles do they have? Whom do they follow on social media? Learn more about your customers to understand how to communicate with them the right way.

If you sell luxury goods and target baby boomers, you should use formal language. But if you sell affordable goods and target Millennials and Generation Z, you should stick to informal language.

Whatever niche you operate in, you should speak your customers’ language. If you see that your followers use shortened words, acronyms, and jargon, you should do the same.

Take a look at American Eagles’ posts on Instagram. Captions are written with the use of initialisms like BFFs (best friends forever) and symbols like “&”. This writing style perfectly appeals to the American Eagle’s followers and helps to make big sales.

https://www.instagram.com/p/CHqTpiFnu5V/

Add call to action

If you want your social media followers to complete a specific action, ask them for that! Add a call to action to your captions, and you will skyrocket your sales. Ask your followers to “tap to shop”, “click the link in the bio”, “shop today to get a discount”, or perform similar actions, and you will be amazed at the results.

Can’t come up with a suitable call to action? Take a look at your competitors’ social media posts and analyze the phrases they are using. If it doesn’t help, search for inspiration on the writing service or get help from freelance social media marketers.

https://www.instagram.com/p/CHtLfQ6AE-x/

Keep it short, simple, and straight to the point

Modern users have a short attention span. So don’t expect them to read long, boring, and sophisticated posts.

If you want to convert your social media followers into customers, don’t publish detailed product descriptions along with product photos. Keep your tweets and captions brief – encourage users to visit your website to learn more about your products.

Also, don’t use rarely-used words and don’t overload posts with too many details and ideas. It will distract your followers from the key message you are trying to deliver.

https://www.instagram.com/p/CHqUydBBVi_/

Consider using idioms

Some content creators get the phrase “keep it simple” absolutely wrong. They try too hard to simplify their writing and, as a result, create captions that sound like they were written by six years old.

Your key task is to make your posts understandable for your audience. If your followers can read and understand complex texts, there is no need to oversimplify your writing.

If you know that 90% of your followers are fluent in English, feel free to use idioms and idiomatic expressions. It will enrich your writing and help you to engage your target audience.

https://www.instagram.com/p/CBELJ8HJ6qf/

Don’t skip editing and proofreading

You should never publish a new piece of content before checking its correctness.

Even one misspelled word or one poorly-structured sentence can distort the message you want to deliver and hurt your reputation. For this reason, you should edit and proofread every caption, tweet, and comment meticulously. You should ensure that your customers will get your brand message right.

The good news is that there are many tools and services that can ease your work. For instance, you can use the online proofreader Grammarly.

Add translation

Do you target both local and global customers? Consider writing captions in two languages: local language and English. If you are fluent in both languages, it will not take you much effort, but the results will be worth it.

Local customers will appreciate the fact that you talk to them in their native language. They will reward you with higher engagement and loyalty.

https://www.instagram.com/stories/explorerssaurus_/

Talk about charity

Mintel’s study shows that 73% of Americans consider companies’ charitable work when making a purchase. So if your company is involved in some kind of charity project, you should talk about it on social media. It will help you to increase brand loyalty and double sales.

Big and small brands share information about their volunteering experience with their followers – it’s a common practice. So if you have never written about the charity organizations you support, it’s time to do it right now.

Are you thinking about launching a viral marketing campaign? You can use the same strategy that Reebok has recently used. Promise to donate a few bucks to a charity organization per every retweet, and your followers will be happy to support your initiative.

https://twitter.com/Reebok/status/1326558102783750146

Need help with implementing a viral marketing strategy? Use Sociamonials, social media marketing software. Start a free trial today, and get your sales to the next level.

Wrapping it up

Your followers are almost ready to become your customers. They are waiting for the extra push of encouragement to buy.

Use your writing skills to convince your prospective customers to make the first purchase. Apply these eight tips to create remarkable social media content and turn your followers into customers.

Five Key Elements of a Successful Social Media Campaign in 2021

People are using social media more and more each day to make their businesses grow.

However, to achieve all you’re dreaming of, it’s important you create social media campaigns. To do this, you’ll need to know a few things.

In this article, we will discuss some key elements of a successful social media campaign. Although we won’t solve all your doubts, we can help you start. Let’s go!

1. You give people a sneak peek into what you do

Everyone loves to feel special.

When you interact with your followers, if you give them a sneak peek into your business, they’ll love it.

It’s likely they’ll comment on your post, interact with it, share it or even become your customers after that.

The fact is that people love feeling like they trust someone else. Thus, if you share exclusive insight on your way of doing things, they’ll feel good.

1. You’re consistent

One of the most important things to consider when you’re making a social media strategy is to post consistently.

If you check out successful social media accounts, they have many posts. Excepting famous figures, people who want to succeed at Instagram, YouTube, Facebook and other platforms need to post regularly.

To achieve this, make sure you have a good strategy. We’ll discuss that next.

1. You have a good strategy

A key factor to have a successful social media campaign is not only to have a strategy but a good one.

To create a good strategy, you need to do some research on the platforms you’ll use. Depending on that information, you can decide how many times you’ll post per week.

Thus, you can make a content schedule. After that, you can start creating your posts in advance so you’ll be prepared each time you have to publish them.

A good strategy isn’t just posting, though. It’s also understanding how analytics work - that way, when you look at the numbers, you can decide what went wrong.

1. You respond to your interactions

If you want to have successful social media campaigns, you need to be active on the platforms you use.

This includes two things: posting and interacting.

To make sure your social media accounts succeed, you’ll need to post regularly but also respond to your followers’ interactions. Therefore, every time they comment, you need to respond kindly.

This can be tricky if they leave a bad comment. However, try to respond the best way you can.

1. You promote your campaign and follow up

An important aspect of a successful social media campaign is to promote it.

Nonetheless, besides promoting it, you also need to follow up on the promotion to evaluate whether it worked or not.

If it’s necessary, you have to follow up on the promotion so you understand what worked and what didn’t. Maybe you could improve the design next time, or the specific settings on who you’re showing it.

Final thoughts

Creating a social media campaign can be very helpful if you know how to do it correctly. However, you need to learn some things to succeed.

To create a successful social media campaign, you need to have a strategy, be consistent on your social media, respond to people’s comments and much more.

If you think you can do it, we’re sure that with our five tips, you’ll be on your way!

How COVID-19 pandemic has affected social media marketing

The coronavirus pandemic has not only affected the daily routine of people and the economy of the world's most powerful nations, but it has also had a great impact on social media. For that reason, marketers have had to go to great lengths to find the right ways to do their jobs.

The changes and obstacles have been numerous. Now, social media marketers must adapt to often tight budgets and must modify all their strategies to suit an audience full of customers experiencing a lockdown. But not everything is negative.

More time on social networks.

Spending more time at home usually means using the phone longer and checking social media more often. Due to restrictions to prevent the spread of the virus, people do not go out to work or meet their friends. Therefore, they turn to technology for connection.

Platforms like Instagram and TikTok became even more popular in many ways. Also, studies show that the use of social media platforms will continue to a similar degree in the near future, even after the pandemic.

Marketers can take advantage of this behavior and provide valuable content with a social approach that allows people to find what they are looking for and spend more time online connected with brands and companies. This is quite an interesting twist on your usual plans.

Ad? Everywhere!

Advertising on social media was also positively impacted by the pandemic. In addition to having great influencers promoting products and services, authority and emerging companies began to use platform ads more strongly.

Although many initially canceled their marketing campaigns, the ads got back on track and achieved surprising data. According to Mobile Marketer, for example, engagement with mobile ads grew 15%.

Most popular influencers.

During the lockdown, there was also an increase in social media users' connections with influencers. Users began to interact with the most famous people's content on social media.

Marketers also had to change some of their tactics to include influencers in their campaigns or create similar content to make users connect with the brand or company they work for.

Online shopping explosion.

Another aspect that revolutionized digital marketing was online shopping. Shoppers started purchasing their items from online stores, as most of the physical ones were forced to close.

The different social media platforms have adapted their interface to connect brand and company accounts to their commercial websites. Marketers who have taken advantage of these tools have achieved conversion rates never seen before.

COVID-19 changed the way people view, understand, and use the Internet. Therefore, the importance of social media marketing has increased, and marketers are working hard to take advantage of all the benefits that it brings.

TikTok: The social media platform that grows amid the pandemic

COVID-19 pandemic has become a major obstacle for many brands and companies. However, for others, it has represented an opportunity to emerge. An example of this is TikTok, a social media platform that opens the way to new talents, allowing brands and companies to obtain effective results through content creators.

The pandemic for reference.

No one can look back at 2020 without mentioning the coronavirus pandemic. This event has completely transformed our lifestyle and led us to change our customs, including socializing, working, and even shopping.

Consequently, social media has taken the leading role. Although we already used to spend some hours of the day using its platforms, the lockdown considerably increased the time we spend browsing the Internet and using our smartphones looking for some way to get fun or connect with other people. This also left us with an unprecedented number of content creators.

All social media platforms experienced changes and a wave of users with more time available to take advantage of them. However, there is always a protagonist, and this time it is TikTok.

Impressive numbers.

According to Sensor Tower data, TikTok was downloaded more than two billion times worldwide during the first quarter of 2020 on both Android and IOS. Besides, its study pointed out that this increase is intrinsically related to the pandemic. Shortly after it was enacted, TikTok rebounded in popularity, garnering more downloads than any other app.

New talents.

With the popularity of TikTok, “TikTokers” also emerged, and this also revolutionized social media, not only in the way people use it but also in how brands and companies do digital marketing.

There are users who have gained so much fame within the platform that they now have millionaire contracts with brands worldwide. Additionally, many marketing companies have included the “TikTokers” category in their specialist lists to help companies boost their products or services through content on TikTok.

Places.

China, the United States, and India are the countries where more users are using TikTok, reaching almost 10% of the total downloads. This social media platform's popularity in its main cities has been so big that almost all local and international businesses and brands (with operations there) are implementing advertising strategies based on their particular video content.

Relevant information about the pandemic.

Various organizations and even presidents have joined TikTok in the midst of their efforts to help the population stay informed about the coronavirus situation. In August, a study showed that a group of 117 videos, many of which were created by the World Health Organization, were viewed 1 billion times.

Most of them focused on issues such as anxiety and emotional challenges that people can experience during the quarantine.

The reason behind its popularity.

TikTok is a cool and jovial app that users can have fun with. However, what has allowed it to gain popularity is its content approach. Contrary to other social networks, TikTok promotes the content instead of the authors, so more and more people feel motivated and confident to use it.

Benefits of inbound marketing that you need to know .. RIGHT NOW!

Not knowing the benefits and advantages of Inbound Marketing is one of the actions that have led many companies to continue falling into marketing practices that are completely obsolete today.

Inbound marketing has been proven to be a methodology that really works when it comes to making brands grow. But why does it do so? Today's consumers are self-taught and prefer to get informed so that they have the power to buy instead of being victims of a seller who only wants to fulfill his mission. In this sense, this branch of marketing comes as a solution to this situation.

What is inbound marketing?

We can say that Inbound Marketing is a kind of marketing adapted to the digital age. Generally, it is a methodology that combines non-intrusive marketing and advertising techniques but, unlike what we know, it begins by making your potential buyers find you on the Internet. After that, the goal is to convert them into clients and establish lasting relationships.

Inbound Marketing is based on the client, and part of the principle of not interrupting them. Contrary to this, it aims to provide the necessary information -as quality content- so that they make the purchase decision.

So, what are its benefits?

Here are some of the main benefits that you will get if you implement a correct inbound marketing strategy:

1.       Helps building a credible brand.

When you intend to purchase a product or service, one of the key factors that makes you choose the brand that offers it has to do with the confidence they transmit to you. And your potential clients experience this too.

In this regard, Inbound Marketing creates the trust and credibility that buyers seek. This happens for two reasons. The first one is that content marketing helps a company project itself as an expert in some area or sector. Besides, in the second instance, it improves web positioning.

2.       Breaks the barriers of space and time.

Thanks to Inbound Marketing, you can communicate everything you want without having to worry about where you are or when you do it.

This strategy allows you to establish your own and lasting communication channel for your brand. Thus, the public can find your information accessible and open 24 hours a day.

3.       Attracts quality leads.

Being focused on the client, Inbound Marketing defines its strategy according to the profile of your buyer persona. As a result, it attracts the right users.

In this way, people who reach your profile or website will have a greater chance of becoming loyal customers or making a purchase. Moreover, it helps you to know the level of interest of your leads.

But that's not all, Inbound Marketing also:

-          Facilitates the work of the sales team.

-          Generates a constant flow of potential clients.

-          Simplifies processes through marketing automation.

To conclude, Inbound Marketing is the new sales philosophy that many companies are adopting to transform their businesses and meet the demands of people. So, do not stay behind and start implementing it to optimize your brand!

Instagram's marketing strategies: proven tips for your brand's success.

Last year, Instagram managed to become the largest and most popular social network in the world. The number of users that use this platform is enormous, and many more join this group every day.

At some point, we all use Instagram to upload photos, watch videos, or interact with other people. However, its benefits go far beyond that. This social platform can be a great ally when it comes to promoting your brand, and here we tell you how to make the most of everything it has to offer. Pay attention to the following and discover the tips that will lead you to success!

1.       Optimize your profile.

Unlike other social networks, Instagram does not have a cover image, and its space for information or biography is quite small. Therefore, if you want to make your brand stand out from the rest, it is wise to choose a high-quality profile image.

You must consider that this platform shows the avatars in a circular way so the logo of your company must be in the middle of the image that you are going to use. The same goes for your biography. Write relevant information on it and lead people to know your business in a clear, direct, and precise way

2.       Open an Instagram account for business.

Although it may seem obvious, many people forget this detail. Instagram provides an opportunity to create corporate profiles. If you want your brand to grow, ideally, you should create a business account -or turn yours into one if you already have a strong fan base.

This will give you access to all the commercial functions, including the contact button (where you can include your telephone number or email) and the postal address section if you have a physical location.

3.       Choose the hashtags well.

One of the most common mistakes Instagram users make is to choose hashtags ramdonly. These tools should be employed according to your content and your niche, therefore, it is essential that you make a list of the most relevant ones and analyze the way in which they are used by other brands in the same sales sector.

Remember that frequent usage of hashtags increases the chance that your posts will appear in the search engine results of Instagram. You can't forget about them!

4.       Create valuable content.

Instagram is a visual platform and your content must adapt to it. In this sense, your publications should be attractive and generate emotions in those who see them. For this, you must know your audience and understand what type of information interests them.

Besides, bear in mind that you should not only optimize your written content but also the photographs, images, or videos that you use. Visual quality is a must if you intend to build a strong audience and attract more customers.

5.       Use Instagram Stories.

We have to be clear about something: Instagram did not add the stories feature for no reason, so you should use this tool to publish different content that helps you reach a wider audience.

While this is intimately tied to your target audience, it has been proven that more than half of users frequently view and use stories. So it never hurts to take your strategies to this Instagram’s section too.

Do you realize all the functionalities, advantages and tools that Instagram has for you? Do not hesitate and boost your brand as much as you can through this social network!

Twitter for businesses: Why is it ideal for you?

Twitter was established as one of the most popular social networks a few years ago and, although it has a lot of competition now, it still has a fairly broad and solid user community.

In this sense, it remains one of the most powerful platforms for social interaction nowadays. Many of us use it to read news, look for interesting information, or just to have fun. But do you think this is the only thing it has to offer us? The truth is that it is not.

Currently, there are many companies that have decided to take advantage of all the benefits that this social network can bring to the growth of their business by integrating them into their marketing strategy, and today we are going to analyze why. Do you want to know if Twitter is ideal for you and your brand? Read on to find out!

Interesting facts about Twitter.

Before answering your question, let's get to know some interesting facts about this platform that will help you understand why it is so efficient. Here are the most relevant ones:

-          Since 2014, Twitter has had 330 million monthly active users.

-          In the last quarter of 2019, 262 million of them were outside the United States.

-          Active monthly users post 500 million tweets every day, which translates to around 6,000 tweets every second.

Considering this data, there is no doubt that using Twitter and creating content within this platform is essential if your goal is to reach as many people as possible. As you can see, the statistics show that it is a social network that not only has a large number of users and a high level of activity, but that can also reach almost any corner of the planet.

So, why is Twitter essential for a business?

People who use Twitter want to discover new things, be they people to meet or interesting companies online. This fact makes it become a very good channel to connect with your audience and attract more potential customers. Besides, it helps increase awareness of your brand.

But that is not all. There are many other details that will show you why you should use Twitter for your business. Here are some:

-          Twitter offers free marketing: Is this even possible? Fortunately, yes! Your tweets are indexed by Google through their search engines, so you only need a good SEO strategy to position your Twitter account at the top of their results.

-          You can use this tool as a search engine: Twitter not only allows you to search for information but also offers the possibility of finding potential customers. You should invest a little time but, with a little research, you can find users interested in products or services similar to yours with just a few clicks.

-          Increase your brand recognition: Twitter is a platform that works in real time, thus, it allows you to have an open conversation with your audience and potential customers. This will help your initiatives reach many more people.

-          Optimize customer service: Twitter is a good platform for customer service, especially if you consider everything described in the previous points.

Optimized marketing, low-cost ads, an exceptional communication channel, and the possibility of connecting more deeply with your audience... Do you think there is even more? Well, there actually is. We invite you to try Twitter to find it out!

How to use Facebook to grow your business with these 5 Tactics

Although it may seem that the balance is tilting towards other social interaction platforms such as Instagram or TikTok, Facebook is still the most popular social network worldwide. It has more than 2 million users per month, including adults, youth, and children.

For that reason, if you want to make sure that your company's content reaches consumers, having a strong presence on Facebook is essential. To get the most out of your Facebook page and manage to attract/captivate visitors, we recommend optimizing your profile within this tool. Do you want to know how to do it? Pay attention to the following information!

1. Create a profile of your brand or company instead of a personal one.

Facebook's terms of use indicate something very specific: Personal profiles should not be used to represent something that is not a person. Therefore, if you choose to use your private account for commercial purposes, you will not only be damaging the image of your brand, but you will also be violating the regulations of the platform.

2. Request a custom URL for your page.

Once you create an account, Facebook assigns you a random number and URL that can look like facebook.com/pages/mybusiness/987654321. Do you think it is an interesting link to click on? We know you don't! But that is not a problem; you can request a personalized URL that will give much more character to your brand or business. Besides, it favors visibility and improves web positioning.

3. Optimize the information or About Us section

This little box is more valuable than you think since the information section of your Facebook page is the first thing visitors come into contact with. Write some details that help people get to know your brand or business better. Also, put yourself in the shoes of your audience and imagine what is the first thing they want to know about you. There you have the starting point to write the rest!

4. Work hard to get the "high message response level" badge.

We all like to receive attention quickly and effectively. That is why we recommend you work hard to obtain this qualification. If you respond quickly to the majority of users who send you messages, you can get the badge called "high level of response to messages" which turns out to be very attractive to all visitors.

5. Add your milestones.

Facebook pages for brands or businesses have a very useful feature: milestones. This section allows you to highlight some of the main achievements of your company, such as awards, product launches, important events, and other recognitions. In this way, your followers will be able to know everything you have reached!

Extra tips:

-        Add a recognizable profile picture and a striking cover image.

-        Place a call to action button.

-        Optimize your content.

-        Publish at the best time according to your audience.

-        Make sure your images are in the correct format.

-        Use the analytical data of Facebook in your favor.

Now that you have all the necessary tricks to boost your business through Facebook, what are you waiting for to optimize your profile? Don't wait any longer and go for all the benefits that this social network has for you!

What is TikTok and why is it useful for your Content Marketing

Have you heard about TikTok? This is an app for mobile devices that allows you to create and share short-duration videos -they could have a length between 15 and 60 seconds. It is so good! But isn't this something we've seen before? Yes, you can use other social networks to publish audiovisual content, but the main feature of TikTok is that it allows you to customize videos with different effects and animations. That's great, don't you think?

Now it has caught your attention, right? However, you still have a lot to discover about it. Could you imagine that TikTok would be useful to improve your content marketing strategies? No? Well, you will change your mind later. Continue reading!

Why is TikTok useful for your content marketing?

TikTok has 1.5 billion downloads on the App Store and on Google Play, hinting that its growth is imminent. Although most of its users are young, more and more people of all ages are becoming part of these numbers.

This application/social network promises to be a competition for social networks such as Instagram and Facebook, as it has managed to win the best positions of use and recommendation ranking in a very short time.

Besides, 90% of users of the app use it anytime, anywhere, whether at home, shopping malls, schools, or on the way to work. An example of the great reach of this social network is that many influential people are using it more frequently, and this fact has considerably increased their number of followers and visits.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

How can I use TikTok to optimize my content marketing strategies?

First of all, we have that TikTok already offers the opportunity to advertise. For your company, this may be a good time to build a user base and enjoy organic advertising techniques to display your products or services. Also, you can do the following:

1. Make the most out of Hashtag Challenges

Challenges are a key part of the TikTok community and content. At any time, you can create a series of challenges that users can participate in. This will attract many TikTokers to your account!

2. Use native videos

You can also create native advertising within TikTok. Furthermore, you can measure the impact of your ads by clicks, CTR, total number of visits, average duration of reproduction, interaction, or impressions.

3. Take advantage of Brand takeover

You can also opt for brand takeover. This term refers to the full-screen ads that the application shows on the user's timeline before someone plays their video. These types of ads can be of different formats, like GIFs, images, or videos and you can link them to a landing page on your website or to a Hashtag Challenge within TikTok.

Can you see how easy and beneficial it is to use TikTok to create quality content and take your brand to the highest level? Don't miss the opportunity to do so and join this huge creative and innovative community!

Three Signs that tell you if you need to improve your digital marketing strategy.

Do you really know if all your social media work is paying off? Many people strive to develop a good image for their brand and invest a lot of money in advertising, but they usually forget that their presence in the digital community is also important.

Moreover, it may also happen that they are really interested in growing their business on platforms such as Instagram, Twitter, or Facebook, but the actions they are implementing do not lead them to obtain the number of clients they want. Do you know why this may be happening? There are signs that tell you when your company's digital marketing strategy is on the road to failure and, to help you out a bit, we have decided to explain each of them. Thus, you can quickly identify them and recover all the time you have invested in your precious project.

1.       Your results only show likes:

This is one of the most obvious signs that something is not going well with your digital marketing strategy. Likes can bring many benefits to a brand, but if your results only show good numbers in likes, then your brand or business is not achieving the objectives it should.

Your company's social network accounts can offer you much more than likes. From them, you can get sales, alliances, and much more. You must ensure that your current activity generates value for your target audience.

2.       Your audience is not to your brand or business.

How many people interact with you when you upload content to your social networks? How many of your customers buy your products or services because they trust your brand? Social networks are one of the main means by which the audience connects and communicates with your company or business.

If you have a lot of followers but you can't get them to buy what you offer or even interact with you through comments or other actions, and then your marketing strategy is pointing to the opposite extreme.

3.       You don't know what your main sources of traffic and sales are.

You have managed to maintain your sales numbers, and some new followers arrive from time to time, but do you really know where these people come from? A good marketing strategy allows you to know where the traffic of your social networks or web pages generates. This way, you will be able to identify which platforms you should invest in the most to achieve a greater conversion rate.

If you don't know where your visitors or followers are coming from, it is very likely that you are carrying a digital marketing plan aimlessly.

Some other signs you must pay attention to:

-          You do not know your target audience and their motivations.

-          You don't know what your competition and the brands you admire the most are doing.

-          You feel that your goals are impossible to reach.

Now, you know the signs that may be alerting you if you have an inadequate digital marketing strategy. Remember that this is not about being negative, but about anticipating any possibility and being ready to act correctly if our brand or business needs it!