TikTok: The social media platform that grows amid the pandemic

COVID-19 pandemic has become a major obstacle for many brands and companies. However, for others, it has represented an opportunity to emerge. An example of this is TikTok, a social media platform that opens the way to new talents, allowing brands and companies to obtain effective results through content creators.

The pandemic for reference.

No one can look back at 2020 without mentioning the coronavirus pandemic. This event has completely transformed our lifestyle and led us to change our customs, including socializing, working, and even shopping.

Consequently, social media has taken the leading role. Although we already used to spend some hours of the day using its platforms, the lockdown considerably increased the time we spend browsing the Internet and using our smartphones looking for some way to get fun or connect with other people. This also left us with an unprecedented number of content creators.

All social media platforms experienced changes and a wave of users with more time available to take advantage of them. However, there is always a protagonist, and this time it is TikTok.

Impressive numbers.

According to Sensor Tower data, TikTok was downloaded more than two billion times worldwide during the first quarter of 2020 on both Android and IOS. Besides, its study pointed out that this increase is intrinsically related to the pandemic. Shortly after it was enacted, TikTok rebounded in popularity, garnering more downloads than any other app.

New talents.

With the popularity of TikTok, “TikTokers” also emerged, and this also revolutionized social media, not only in the way people use it but also in how brands and companies do digital marketing.

There are users who have gained so much fame within the platform that they now have millionaire contracts with brands worldwide. Additionally, many marketing companies have included the “TikTokers” category in their specialist lists to help companies boost their products or services through content on TikTok.

Places.

China, the United States, and India are the countries where more users are using TikTok, reaching almost 10% of the total downloads. This social media platform's popularity in its main cities has been so big that almost all local and international businesses and brands (with operations there) are implementing advertising strategies based on their particular video content.

Relevant information about the pandemic.

Various organizations and even presidents have joined TikTok in the midst of their efforts to help the population stay informed about the coronavirus situation. In August, a study showed that a group of 117 videos, many of which were created by the World Health Organization, were viewed 1 billion times.

Most of them focused on issues such as anxiety and emotional challenges that people can experience during the quarantine.

The reason behind its popularity.

TikTok is a cool and jovial app that users can have fun with. However, what has allowed it to gain popularity is its content approach. Contrary to other social networks, TikTok promotes the content instead of the authors, so more and more people feel motivated and confident to use it.

Benefits of inbound marketing that you need to know .. RIGHT NOW!

Not knowing the benefits and advantages of Inbound Marketing is one of the actions that have led many companies to continue falling into marketing practices that are completely obsolete today.

Inbound marketing has been proven to be a methodology that really works when it comes to making brands grow. But why does it do so? Today's consumers are self-taught and prefer to get informed so that they have the power to buy instead of being victims of a seller who only wants to fulfill his mission. In this sense, this branch of marketing comes as a solution to this situation.

What is inbound marketing?

We can say that Inbound Marketing is a kind of marketing adapted to the digital age. Generally, it is a methodology that combines non-intrusive marketing and advertising techniques but, unlike what we know, it begins by making your potential buyers find you on the Internet. After that, the goal is to convert them into clients and establish lasting relationships.

Inbound Marketing is based on the client, and part of the principle of not interrupting them. Contrary to this, it aims to provide the necessary information -as quality content- so that they make the purchase decision.

So, what are its benefits?

Here are some of the main benefits that you will get if you implement a correct inbound marketing strategy:

1.       Helps building a credible brand.

When you intend to purchase a product or service, one of the key factors that makes you choose the brand that offers it has to do with the confidence they transmit to you. And your potential clients experience this too.

In this regard, Inbound Marketing creates the trust and credibility that buyers seek. This happens for two reasons. The first one is that content marketing helps a company project itself as an expert in some area or sector. Besides, in the second instance, it improves web positioning.

2.       Breaks the barriers of space and time.

Thanks to Inbound Marketing, you can communicate everything you want without having to worry about where you are or when you do it.

This strategy allows you to establish your own and lasting communication channel for your brand. Thus, the public can find your information accessible and open 24 hours a day.

3.       Attracts quality leads.

Being focused on the client, Inbound Marketing defines its strategy according to the profile of your buyer persona. As a result, it attracts the right users.

In this way, people who reach your profile or website will have a greater chance of becoming loyal customers or making a purchase. Moreover, it helps you to know the level of interest of your leads.

But that's not all, Inbound Marketing also:

-          Facilitates the work of the sales team.

-          Generates a constant flow of potential clients.

-          Simplifies processes through marketing automation.

To conclude, Inbound Marketing is the new sales philosophy that many companies are adopting to transform their businesses and meet the demands of people. So, do not stay behind and start implementing it to optimize your brand!

Two Simple tips to Maximize your Facebook Page News Feed

Lately Facebook has been in the media a lot about data and customer protection, still more and more we’re getting requests to help brands maximize their exposure to their current fan base on Facebook.

So it’s important to educate your fans about the new changes, and ask them to make sure that their following you FIRST in the Newsfeed.

Desktop Request

Mobile Request

 These are very simple but we’ve seen clients Organic reach increase 1.5-3x based on a few posts and email marketing about these simple updates that your fans can do right now to make sure that their seeing your posts in the Facebook Newsfeed.

We love this strategy 😊

Take Advantage Of The New Facebook Algorithms

In spite of recent announcements regarding Facebook algorithm changes and security concerns, your business pages, and social media content can experience tremendous profits right now.

The new modifications in social media ads mean your potential consumers and followers will see more relevant ads, placing you in the front of their news feeds.

There are strategies that may help ease these Facebook transitions, allowing your business to continue in the benefit of a successful social media presence.

Leverage Facebook Advertisements

New algorithm changes have made a positive impact on ad targeting abilities on Facebook. The power to promote content will give you the best advantage when paired with lead generation and website visit ads.

Your potential clients will now receive an advanced filter of relevant ads stemming from the campaigns you launch with the new algorithm processes. Since third-party app settings have launched for all Facebook users, your consumers can feel more confident about certain data that may be collected as well.

Combine Marketing Strategies

Modify your approach towards marketing your brand or services. Focus on the available resources that enable you to deliver the content and message you generally provide to the public.

Instead of separating your social media, email, blog, website, and video marketing strategies, concentrate on one combined strategy.

Drive Traffic to Owned Properties

Create a platform in which you have full control. Reconsider your websites and email lists. Establish your business website as the main designation online. You can remain in control of your content and subscribers in the event of further social media regulation changes occur.

Focus on Quality

Focus on quality over quantity. Maximize the engagement of social media visitors and the ability to reach new consumers. Assess the quality of content that is displayed on your websites, keeping topics positive while offering valuable solutions to readers who are searching keywords and phrases online.

How To Accurately Measure Facebook VR Ad Engagements

The rapidly growing consumer interest in virtual reality makes it critical for forward-thinking marketers to seriously consider the technology today. According to Statista, the year 2018 should see the number of virtual reality users exceed 170 million globally. However, the failure to track VR performance using proper analytics may mean that brands incorporating the technology in their social media marketing campaigns are engaging in a wild goose chase, wasting their effort, time, and budget.

So, if you're using Facebook 360 to give your audience an immersive, interactive VR experience, it's imperative that you assess whether you're achieving your marketing objectives. Here are critical ways and tools you may use to track and evaluate your VR marketing efforts:

Heat Maps

Facebook introduced heat maps to enable creators to track how their 360-degree video content is being viewed. You can use the analytics tool to see the video frames receiving the most user attention. A heat map will show the parts of your proposed solution that are most engaging, helping identify areas that require improvement. With the accurate analysis, your social media marketing team may then dedicate more efforts and content to VR aspects that most users relate to well.

Tracking the Angle of View

The primary objective of deploying 360-degree videos in Facebook marketing is to let users look all around the content. In a VR ad, for example, you want to measure the degrees viewed, and to ascertain where your audience looked. Thankfully, the heat map feature helps track a specific user's scope of vision based on factors such as the angle of elevation or vision. It is possible to use the analysis and create an improved VR experience for your audience.

User Feedback

Do not forget to find out what your audience thinks about the 360-degree videos you publish on Facebook. Engage users and ask them about their favorite experiences with your promotions. You could send them questionnaires via email or SMS and learn more about their likes and dislikes. Feedback collection is a reliable way to measure engagement and gather consumer insights. Based on the feedback, you may create effective VR experiences, accurately target potential buyers, and track return on investment.

Facebook 360-degree videos are an ideal way for advertisers to offer potential customers a more engaging and immersive experience. However, it is imperative to use VR analytics and assess the quality of the user engagement created. Contact us today to learn more about the effective deployment of such social media marketing strategies.