Instagram

12 Ways to Organically Grow your Instagram Page in 2023

Define your target audience: Identify the specific demographic you want to reach with your Instagram page. This will help you tailor your content and engagement strategies accordingly.

Optimize your profile: Make sure your Instagram bio clearly communicates what services you offer and the value you provide. Use relevant keywords and include a link to your website or contact information.

Create high-quality content: Post visually appealing and informative content that resonates with your target audience. Share valuable tips, inspirational quotes, client testimonials, educational resources, and behind-the-scenes glimpses of your work.

Use relevant hashtags: Research and include relevant hashtags in your captions to increase the discoverability of your posts. Use a mix of popular and niche hashtags to reach a wider audience and engage with people interested in your services.

Engage with your audience: Respond to comments and direct messages promptly. Show genuine interest in your followers' questions and concerns. Engage with other accounts in your industry by liking, commenting, and sharing their content.

Collaborate with influencers or industry professionals: Partner with influencers or professionals in related fields to expand your reach. Collaborations can involve guest posts, joint Instagram Lives, or shout-outs, helping you tap into their existing audience.

Run contests or giveaways: Organize contests or giveaways to encourage engagement and attract new followers. Ask participants to like, comment, or tag friends in your posts, and offer a relevant prize, such as a free consultation or a discount on your services.

Share user-generated content: Encourage your clients or followers to share their experiences and tag you in their posts. Repost their content (with permission) to showcase positive testimonials and build social proof.

Utilize Instagram Stories and Highlights: Share engaging and informative content through Instagram Stories. Use features like polls, quizzes, and swipe-up links (if you have over 10,000 followers) to encourage interaction. Create Highlights that showcase your services, client testimonials, and informative guides.

Cross-promote on other platforms: Promote your Instagram page on other social media platforms, such as Facebook, Twitter, or LinkedIn. Share links to your Instagram page in email newsletters, blog posts, or website footers.

Collaborate with complementary businesses: Partner with other professionals or businesses in the birth and parenting industry. Cross-promote each other's services through Instagram posts or Stories, helping both parties reach new audiences.

Use Instagram ads: Consider using targeted Instagram ads to reach a broader audience. You can create ads that highlight your services, drive traffic to your website, or promote specific offers or events.

Remember, consistency is key when it comes to growing your Instagram page. Post regularly, engage with your audience consistently, and adapt your strategies based on what resonates with your followers. Monitor your insights and analytics to gain insights into your audience's preferences and adjust your content accordingly.

 

Four Ways to boost your organic traffic on Instagram

Instagram's algorithm can be difficult to understand, but it doesn't have to lower your organic reach and engagement.

In fact, you can grow your follower base if you understand and leverage how the new algorithm sorts users' feeds.

Do you want to know how to do it? That's why we are here. In this post, you can find the best ways to boost your organic traffic on Instagram.

So, let's get started.

Experiment with different types of content.

In addition to photos or images, Instagram allows its users to post videos. However, many people constantly overlook this resource, missing out on all the benefits that clips offer to drive organic traffic.

Social media marketers say that photos tend to get more likes than videos, but that doesn't mean they're better. Videos generate on average twice as many comments as photos, meaning that they also generate interaction and engagement.

In other words, you can post both videos and photos to boost your presence on social media. But remember that those pictures and videos you upload to your Instagram profile must be creative!

Promote engagement with contests or question sessions.

There's a very useful tool if you want to motivate your followers to interact with your Instagram posts: call-to-action. That's why giveaway contests have become so popular and can be so effective in driving traffic to a brand or business.

You can use call-to-actions like "tag a friend" or "vote for your favorite," for example. In less time than you think, you will see your giveaway posts generating much more comments than the usual posts.

But you shouldn't overuse contests. We recommend doing a giveaway contest with call-to-actions once every few months to keep your audience expectant and excited.

In addition to call-to-actions, you can also ask questions. Leaving a box with questions in your stories or writing a question in your feed's post can help you generate more interaction and get more clicks.

Leverage Instagram stories

Over 60% of marketers use Instagram but only around 15% use its stories feature.

However, it's essential to know that stories are a prominent element in the Instagram app – sometimes they are even more important than the feed. Therefore, if you haven't tried them, you're likely missing out on many benefits that the social media platform can bring to your brand or business.

Stories allow you to stay on top of your followers’ feed, thus drawing their attention much easier. Also, if they see your stories, the algorithm can help your Instagram profile rank higher in users' feeds.

Other ways to boosts your organic traffic on Instagram.

-        Use curate user-generated content.

-        Use live video to appear first at stories feed.

-        Use Instagram ads if you have an Instagram Business Profile.

-        Create Instagram-specific content.

Final thoughts.

Instagram is considered among the best tools to build a strong audience and community for your business. Even if you're not a marketer, you've likely seen how important this app can be in helping brands and companies grow and succeed.

So, why not take advantage of all the benefits that Instagram promises to increase your organic traffic and take your project to where you want it to be?

5 Great Techniques To Expand Your Instagram Stories Engagement

csacxx.PNG

At present, marketing on social media is everything about engaging your existing audience. It's not actually for the reach of your Instagram stories or posts, but it's a lot more like total people count reacting to your Instagram posts after getting them.


We are here to share a few essential and valuable tips to do the exact things discussed above. Thus, you could grab excellent tips which you could use to boost up your stories' engagement on Instagram.


Nowadays, Instagram users are going more crazy about story features on the platform. So, implement the tips mentioned below to enhance your story engagement on Instagram. Let's jump in.


5 Great Techniques To Expand Your Instagram Stories Engagement

Pick these five great techniques before uploading your story content to attain maximum reach, increasing engagement, and grab massive story views for your Instagram stories. 


Craft A Story

Naturally, narrating a story through Instagram stories is a perfect way to double your story engagements on the platform. Thus, utilize this factor from the beginning till the end. 


Remember that uploading a photo is an easy thing, but to grab your audience for engaging, it is necessary to bring up the context and good CTAs to convert your viewers to engage leads. 


Include Best Captions

A hard thing but an effective way to skyrocket your story engagement on Instagram is to bring up the best captions to your Instagram image or video stories.


A fact is that most users are unmuting when searching through their feed on the platform. And also, recent research says that nearly 75% of Instagram users watch Instagram stories without sound(sound muting option). So, it would help you a lot when you write some excellent captions in the story content on Instagram to increase your audience responses and reach.


Utilize Instagram Story Stickers

Create your Instagram stories more colorful with emojis & stickers and bring them attractive & funny to your target audience. There are many stickers on the platform to include, but there are two stickers that make brands double their Instagram stories engagements. Let's see:


Poll Stickers

Recently, Instagram users love to react to Instagram poll stickers rather than other stickers. It's mainly because the asked question would be interesting to your audiences. It massively benefits you more in taking your business to the next step and can get the content type to upload in the future for better engagement from your active audience.


The most significant factor from the poll stickers is that you have simple access to view the people lists who provided answers to your Instagram poll. And also, you could DM them privately within 24 hours to start and build the conversation.


Question Stickers

It's an informative and exciting sticker that most users on the platform attract to your story content. You could quickly grab your Instagram audience to give a question to you in the stories using a question sticker. Thus, it attains the massive opportunity to double your story engagement on Instagram. 


If any user on the platform asks you a question from the question sticker you posted, you will receive a notification, and it's the perfect time to answer the question and post it in your stories. If you upload an answer containing story content, a user who asked you a question would get a notification that their stunning question acquires a reply.


Here, you can choose a specific subject when you ask your audience to ask a question? Like the things they are interested in most or about positive dreams and goals.


Additional Stickers

Other stories stickers on Instagram like hashtags, location, mention, or emojis stickers are also great for gaining more engagements for your Instagram stories. These things would add attractiveness to your Instagram stories and pick the attention of your audiences. Thus, select Instagram story stickers correctly for your Instagram stories and develop your performance. 


Use Prompts Or Calls

Sometimes, it is more crucial to encouraging your audience about what they need to do next. Could you utilize relevant prompts in your Instagram stories to boost engagement and users' time spent on your Instagram stories while still confused about prompts?


So, here are some prompts to bring user engagement for your Instagram stories:


Tap For More

Start with a tile that encourages a compelling question and include the "Tap for more" prompt effectively on your story content on Instagram. It creates excellent hype in viewers and brings them to tap on it. To upload the next tile showcasing relevant and proper info like informational video content or images about what you need to convey to your target audiences.


Hold To Read

Add immense content to tell a big story using more informative texts or pictures, such as finding a specific small item from many things in a picture. Here, you could use the prompt "Hold to read" and bring them to see the entire content or image. 


Get Ready To

It excites anticipation and excitement in your target audience and supports you to bring the tone of what arrives in the future. When you use the prompt "Get ready to," it simply means you are taking your audience to screenshot your next tile or making them turn up the total volume or bringing them to rotate the screen to watch in the full-screen view.


Screenshot Story Content

Every tip is more crucial, but screenshot stories are more attractive to raise your audience's reach and engagements for the story content on the platform. Here are a few screenshot stories examples:


Wallpapers

It's the welcoming thing to your Instagram stories because you are providing something useful for your audience. Your wallpapers may include cute quotes or stunning wallpapers. So, providing wallpapers in stories increases your brand awareness values.


Stories Battle

Gamifying experiences could be a perfect method to double the engagements. Utilize this strategy to your story content on the platform to generate more lead forms and provide giveaways for winning challenges and help you gain more target audience. 


Conclusion

Instagram stories could be the perfect way to stay in the feeds of your followers. Thus follow these five techniques to double your story engagement on Instagram and lighten your innovative and creative mind. And also, you can spend more time thinking about more options that help in enhancing your profile. 




Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.


Author Image


Instagram's marketing strategies: proven tips for your brand's success.

instagram-3319588_960_720.jpg

Last year, Instagram managed to become the largest and most popular social network in the world. The number of users that use this platform is enormous, and many more join this group every day.

At some point, we all use Instagram to upload photos, watch videos, or interact with other people. However, its benefits go far beyond that. This social platform can be a great ally when it comes to promoting your brand, and here we tell you how to make the most of everything it has to offer. Pay attention to the following and discover the tips that will lead you to success!

1.       Optimize your profile.

Unlike other social networks, Instagram does not have a cover image, and its space for information or biography is quite small. Therefore, if you want to make your brand stand out from the rest, it is wise to choose a high-quality profile image.

You must consider that this platform shows the avatars in a circular way so the logo of your company must be in the middle of the image that you are going to use. The same goes for your biography. Write relevant information on it and lead people to know your business in a clear, direct, and precise way

2.       Open an Instagram account for business.

Although it may seem obvious, many people forget this detail. Instagram provides an opportunity to create corporate profiles. If you want your brand to grow, ideally, you should create a business account -or turn yours into one if you already have a strong fan base.

This will give you access to all the commercial functions, including the contact button (where you can include your telephone number or email) and the postal address section if you have a physical location.

3.       Choose the hashtags well.

One of the most common mistakes Instagram users make is to choose hashtags ramdonly. These tools should be employed according to your content and your niche, therefore, it is essential that you make a list of the most relevant ones and analyze the way in which they are used by other brands in the same sales sector.

Remember that frequent usage of hashtags increases the chance that your posts will appear in the search engine results of Instagram. You can't forget about them!

4.       Create valuable content.

Instagram is a visual platform and your content must adapt to it. In this sense, your publications should be attractive and generate emotions in those who see them. For this, you must know your audience and understand what type of information interests them.

Besides, bear in mind that you should not only optimize your written content but also the photographs, images, or videos that you use. Visual quality is a must if you intend to build a strong audience and attract more customers.

5.       Use Instagram Stories.

We have to be clear about something: Instagram did not add the stories feature for no reason, so you should use this tool to publish different content that helps you reach a wider audience.

While this is intimately tied to your target audience, it has been proven that more than half of users frequently view and use stories. So it never hurts to take your strategies to this Instagram’s section too.

Do you realize all the functionalities, advantages and tools that Instagram has for you? Do not hesitate and boost your brand as much as you can through this social network!

How To Write An Outstanding Bio For Your Instagram Profiles

instagram-1789189_640.jpg

One of the most striking aspects of any social media account is its bio. How many times have you visited a profile and decided to stay after reading their bio? There are many more than you think! A bio is the cover letter that a brand or business offers to its audience since it is the first information that users come into contact with. However, writing one can be a bit tricky, so we decided to explain what to do in order to create an outstanding Instagram bio that captures everyone's attention. You cannot miss those tips!

1. Name and user.

Although this does not belong to the bio, they have a close relationship. Your name and username must be consistent with your brand or business. Do not use pseudonyms or nicknames as users will seek to identify you by your business name. For that reason, we recommend that you do not use abbreviations, strange words, or funny phrases in either case. Contrary to this, make sure that your name represents your brand or company and does not cause confusion in those people who want to find you.

2. Description.

Once you define your name and username, it's time for the description. In this section, you will have a limited number of characters that you must use wisely to show who you are and what you do. Here, it is important to use direct language that makes the message clear. Also, it is recommended to adapt it to the type of client you are looking for and be as concise as possible to take advantage of that precious space.

If the bio is for a business, it is essential to put something related to the niche and the products or services it offers. If it is a personal or professional profile, you cannot forget your skills, training, or experience. Remember that you must put information that makes you stand out and generates interest in those who read it.

Tips to write your description.

- Consider using emojis:

Emojis are useful to personalize your brand. Many people are afraid to use them but they turn out to be elements of great help when it comes to giving a unique and creative touch to Instagram bios. Besides, it is proven that its colors can also help capture more attention.

- Organize the content of your bio:

As we have mentioned, the description field of an Instagram bio offers a limited number of characters. Considering this, one of the best tips is to distribute the information using spaces and phrases. This will help those who visit your profile to break it down into smaller bites and, at the same time, it will make it easier for you to highlight the most important aspects of your brand or business.

- Includes a call to action:

All marketing strategies promote adding a call to action to your content, and your Instagram bio should not escape it. To find out what to post, answer the following question: What do you want people who visit your profile to do after they have seen it? If you sell a product, you can invite them to see a catalog, for example. Everything will depend on the goal you intend to achieve.

BONUS:

-        Include your contact information.

-        Post information about work hours if it is a business.

-        Use keywords. This will not help users find you faster but they will be very useful to identify you more easily.

-        You can include a personalized link, that is, a URL address of some website.

Writing a good bio has never been so easy! Are you ready to write an outstanding and striking one that captures everyone's attention and takes your brand or business to the top?

Best Instagram Marketing Strategies for Mompreneurs

entrepreneur-593357_1280.jpg

Mompreneurs are a driving force in the home-based business world. Many stay-at-home moms have become mompreneurs in recent years, but single mothers and even mothers who work full-time outside the home are also embracing this sector. The U.S. Census states that the number of women-owned businesses rose from 7.8 million to 9.9 million between the years 2007-2012. In addition, many moms are becoming business owners out of the desire for a better work-life balance that is sometimes lacking in traditional jobs. If you're a new or established mompreneur, it's important to embrace social media marketing. Instagram is a platform that is growing in popularity each year, and here are ways you can use it to promote your business.

Don't Post Content Excessively

You should post content to Instagram on a consistent basis, but this doesn't mean that you need to do it too frequently during the week. The key is posting quality content that will get your audience's attention and make them want to share your work with others. Create a flexible posting schedule that you can stick to and this ensures that you're posting regularly without overdoing it.

Utilize Hashtags Strategically

If you're new to Instagram marketing, you're probably intimidated by the use of hashtags. Hashtags are helpful in targeting your audience if you do it correctly. Come up with a list of keywords that your audience is likely to search for, and those words can be your hashtags. Currently, Instagram allows for at least 30 hashtags.

Let's Get Visual

Go beyond long boring text or links to your content. Make your brand's mission come to life with visual storytelling. Start by writing down the goals you have for your storytelling campaign, and also plan how you will promote those goals through Instagram. Post videos about how your products work and how they will benefit potential customers. Also, post videos on what motivates you as a mompreneur. If you create homeschool curriculum for students with learning disabilities, talk about your struggles with finding materials that would be a good fit for your child who struggled with reading or math.

In conclusion, these strategies can help mompreneurs get started with Instagram marketing.

If you need assistance with Instagram or other types of social media marketing, contact us. We are here to assist you in your business promotion efforts.

Social Media News: In California, Instagram Leads the Social-Media Pack

golden-gate-bridge-388917_960_720.jpg

The Nielsen organization reported in 2018 that adults in America spent about half their day interacting with various "media." Of those approximately 11 hours per day, social media accounts for 45 minutes for the average adult.

That makes advertising on social media important, but, given the scope and variety of the social-media universe, where do you spend your advertising dollars? There are many factors, but one useful datum is provided by a new survey from CenturyLinkQuote

. It turns out that the popularity of social-media platforms varies from state to state. For a local business or other organization that can be factored into the choice of how to connect with that average consumer.

In California, often ahead of the curve when it comes to new trends, it turns out we favor Instagram. It gets relatively more social media time than Facebook, Twitter, YouTube, and some of the lesser platforms.

Instagram is one of the newer kids on the social media block. Launched in 2010 as a specialized photo- and video-sharing networking service, it is owned, now, by Facebook. Instagram made like a rocket ship, with a million registered users in two months, and, within a year, 10 million users. Now, in May 2019, it has a cool billion users. By now, the number of photographs uploaded to the site is nearing 100 billion. 

Like Snapchat and other newer social media, Instagram appeals to younger users. That means, in particular, Gen Z, those born after 1996, who are sometimes called the generation born in cyberspace and resident in the (cyber) cloud. That age cohort is now about 25 percent of Americans and estimated by next year to be 40 percent of consumer spending.

If you are a business located in California and want a significant focus on the youngest age cohort, then Instagram can't be ignored. Another plus is that Nevada is one of the half dozen states where users also prioritize Instagram over other social media (so do Florida, New York, and Hawaii). Video and real-time (streaming) video have a special place in Instagram advertising.

The "local" angle always is a focus at Real-Time Outsource

. Because when it comes to digital marketing, the personal element rules. And one of many implications of that is the user's local angle. We work to perfect the art of social marketing to increase your brand's engagement and marketing visibility--and that includes online local searches as well as national and international searches. We want to understand

 your product or service, and your company's trajectory of growth, as well as we understand the regional business environment. Talk to us 

about how your digital marketing strategy can serve your business's future anywhere, including in the California and Fresno region markets.

Four Instagram Tips For Social Success in 2019

instagram-1581266_960_720.jpg

Social business is changing the world, and your business should be a part of it. With a number of platforms to choose from, it's hard to determine which is best to spread your message, sell your product, or showcase your talent. No matter what industry you belong to, Instagram is changing the way businesses communicate with their audience. The following are a few tips to keep in mind when using Instagram as part of your marketing strategy.

Behold, the power of a collective group. 

In a recent interview about Instagram, co-founder Kevin Systrom tells TIME, "The next decade, at least on Instagram, will be the decade where we realize the power of a collective group of people capturing the world in real time through their phones". This realization is powerful for businesses to consider. Imagine a campaign that creates a collective group of people through use of specialized hashtags, trending challenges or photo contests. Let your message speak for itself through the power of your collective group. 

Three C's to keep to keep your brand cohesive:  

·  Consistent – Time and aesthetics are a major factor of success when it comes to posting on Instagram, and being consistent in these areas is vital to building a strong following. Use analytics to determine the best posting times, and create a uniformed look with your content.

·  Creative – Instagram has several routes, on one platform, to creatively get information to your market. Reveal highlights leaked in stories, maintain engagement with advertising, or gain more followers organically with live streaming.

·  Content – The only way Instagram works is if you keep putting out content. Plan your content in advance and use scheduling apps to post for you. Your goal is to keep your followers' interest by maintaining a consistency of output.

Let influencers tell your story.

The spread of influencer marketing should come at no surprise, with results doubling after just a year. Consumers are done being sold to, and influencers show viewers how your brand stands out amongst competition, rather than selling to them. Influencers already have wide reach and following that trusts them. There are several tools available to help find the right personality for your business. 

Still not sure Instagram is the right fit for your business strategy? Contact us and our team of seasoned specialists will help create effective content.

 

Influencer Marketing Trends that Will Dominate in 2019

Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.

Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.

 

Instagram is to Keep the Crown

2.png

 

There is no doubt that Instagram has ruled over the past year. The following graph by Statista clearly shows how the network reached a milestone of 1 billion monthly users in June.

Source: Statista

In the following year, the numbers will just keep on growing. Instagram is the platform that is to be leading for brand-influencer cooperation.

The reason why is because the business relationship between the brands and influencers is now established and they have both realized how to make the best use out of the platform.

Facebook will also keep its position as a predominant platform, yet the focus will still remain on Instagram.


Establishing Lasting Relationship with the Influencers

As a part of a holistic strategy, the brands will contain to establish long-term relationships with the influencers.

Brands and influencers now have enough experience to recognize a good opportunity. Having that in mind, if a certain relationship is progressive and fruitful they will both thrive to keep it running.

Amanda Sparks, digital marketer and author of Top Down Writer explains, “We need to get used to seeing some Influencers as ambassadors of certain brands since the benefits work both ways.”

Influencers are gaining a stable business relationship accompanied by a stable income. On the other hand, if the brand is able to retain a faithful partner, the audience will gain more confidence in their products.

Take Revolve for example. They have partnered up with several influencers with whom they cooperate for years and they have certainly got the attention of all their followers.

1.png

Claudia Sulewski, a Youtuber, influencer, and actress for Revolve



More Professional Approach to Influencers

As groups of new influencers rise as well as the number of deals that one company makes with influencers, the approach that the brands take will change.

Brands will have to get in touch with the influencers more often if they want to keep up with the trends and gain a new audience.

This means that they no longer want to depend on just one or two influencers and their followers.

In fact, content on social media will get more sophisticated and an entire agency can be involved in its production.

For example, Chinese multichannel network Papitube has signed more than 60 video bloggers. They create content on a professional regular basis though it might look like a business of one to their audience.



The Need for Originality Will Grow

People are overwhelmed with traditional ads so the demand for authenticity and transparency will rise.

“Influencers have already been struggling with producing an original content due to the growing number of influencers. In 2019, the competition will be even higher and they will all need to step up the game,” says Stephen Larson, a social media specialist and editor at TopAustraliaWriters.

In order to publish authentic content, some influencers will even resort to professional writing services to perfect their captions. The examples of writing services and tools they could use are Grammarly, Canada Writers, HemingwayApp, GetGoodGrade.com, etc.

There would be no room for mistakes so their approach will become more thoughtful and professional.

The Competition Will Rise

As newcomers step into the market, the struggle for the audience will increase among influencers and brands as well.

Hellen Lewis, social media marketer at Best Writers Canada shares her thoughts on this topics, “New faces will face bigger barriers. It means that they will need to find a way to attract the attention of the other party.”

It is not just about the competition among influencers. New brands also want to make the most of influencer marketing and find the right source of promotion for their brand in order to get their name heard.

For unknown brands, cooperating with the popular influencers has almost the same level of difficulty as reaching to world famous celebrities. They will need to get creative and offer good deals and quality products if they want to score the big deals.

 

Some Final Thoughts

The story behind the success of influencer marketing is that it offers a human-to-human connection. The audience will certainly correlate more easily with someone who is living a seemingly ordinary life but still has that touch of glam in its life.

Keeping track with dominating and upcoming trends in influencer marketing has become crucial, especially for the marketing departments. Finding the best way to approach the audience and win them over with authentic content will be a challenge but those who succeed will most definitely be rewarded.

New Instagram Hashtag Feature Increases Followers and User Engagement for Businesses

 

Many business owners' Instagram marketing strategies have come to a halt when considering the caution from Instagram shadow-bans in the previous year's algorithm releases, paired with the recent hashtag risks.

Regardless of the Instagram algorithm changes, a seemingly favorable dispersant in filtering spam and irrelevant hashtags for users, business-marketing managers have a superior advantage in gaining endless Instagram followers and increasing social media engagement for business owners with potential consumers.

 

Use the Hashtag Follow Feature and Algorithm Changes to Your Advantage

This year, Instagram introduced the new 'follow' feature, exclusively for hashtags. Last year's algorithm changes along with the 2018 'follow' feature now collect data for the user to complement requested searches, placing the most relevant and latest posts at the top of their feed.

Therefore, copying and pasting the same hashtags repeatedly will now lead to increased spam filtering against business posts that may have been appropriate.

With the latest influence for users to follow hashtags, inbound marketing strategies now necessitate new methods concerning hashtags research and the proper insertion of tags into single posts.

As a business owner, enable the Instagram algorithm process to support your inbound marketing initiatives by:

• Ending the repetitive use of identical hashtags for every post.

• Researching the most relevant hashtags using the 'follow' feature data.

Additionally, obtaining real-time suggestions from Instagram's algorithm data for individual posts lowers the opportunity of plunging into the shadow-ban algorithm as spam or inappropriate to users.

 

Add Hashtags Directly to Business Profiles

The new release comes with the ability to add relevant hashtags directly into the Instagram business profile, in addition to the posts.

Instagram explains in a 2018 press release, " We have introduced the ability to follow hashtags, giving users new ways to stay connected with the interests, hobbies, passions, and communities they care about. With hashtag and profile links in your bio, you can express yourself and your interests right in your profile."

Prospective new followers will now have updated feeds reflecting business owner posts, old and new, along with algorithm recommendations leading to the best-related business profiles.

Hashtag profile implementation provides opportunities for business owners to:

• Receive the latest tag suggestions directly from Instagram algorithms with a much higher relevance than previous years analytics.

• Insert Hashtags directly into the business profile and posts, based on new analytics extracted from the highest probable followers for your industry.

For further assistance with integrating Instagram and other social media profiles with the latest applicable updates, gain support towards elevated social media solutions with an expert inbound marketing specialist.

smartphone-1701096_960_720.jpg