How to use Facebook to grow your business with these 5 Tactics

Although it may seem that the balance is tilting towards other social interaction platforms such as Instagram or TikTok, Facebook is still the most popular social network worldwide. It has more than 2 million users per month, including adults, youth, and children.

For that reason, if you want to make sure that your company's content reaches consumers, having a strong presence on Facebook is essential. To get the most out of your Facebook page and manage to attract/captivate visitors, we recommend optimizing your profile within this tool. Do you want to know how to do it? Pay attention to the following information!

1. Create a profile of your brand or company instead of a personal one.

Facebook's terms of use indicate something very specific: Personal profiles should not be used to represent something that is not a person. Therefore, if you choose to use your private account for commercial purposes, you will not only be damaging the image of your brand, but you will also be violating the regulations of the platform.

2. Request a custom URL for your page.

Once you create an account, Facebook assigns you a random number and URL that can look like facebook.com/pages/mybusiness/987654321. Do you think it is an interesting link to click on? We know you don't! But that is not a problem; you can request a personalized URL that will give much more character to your brand or business. Besides, it favors visibility and improves web positioning.

3. Optimize the information or About Us section

This little box is more valuable than you think since the information section of your Facebook page is the first thing visitors come into contact with. Write some details that help people get to know your brand or business better. Also, put yourself in the shoes of your audience and imagine what is the first thing they want to know about you. There you have the starting point to write the rest!

4. Work hard to get the "high message response level" badge.

We all like to receive attention quickly and effectively. That is why we recommend you work hard to obtain this qualification. If you respond quickly to the majority of users who send you messages, you can get the badge called "high level of response to messages" which turns out to be very attractive to all visitors.

5. Add your milestones.

Facebook pages for brands or businesses have a very useful feature: milestones. This section allows you to highlight some of the main achievements of your company, such as awards, product launches, important events, and other recognitions. In this way, your followers will be able to know everything you have reached!

Extra tips:

-        Add a recognizable profile picture and a striking cover image.

-        Place a call to action button.

-        Optimize your content.

-        Publish at the best time according to your audience.

-        Make sure your images are in the correct format.

-        Use the analytical data of Facebook in your favor.

Now that you have all the necessary tricks to boost your business through Facebook, what are you waiting for to optimize your profile? Don't wait any longer and go for all the benefits that this social network has for you!

Three Strategies to Get more Organic Reach on Facebook

This Week I had the pleasure to chat with a Major Nationwide Brand… and they we’re wanting to find out why their Facebook Page was not getting any organic reach anymore.  It was truly an eye-opening experience as I was shocked that such a large brand that was dialed in team wise with social, but they were lacking any community engagement.  The call was actually really simple….  I said You’re Doing it WRONG if you want Facebook to play with you!   Then stayed silent… they said hmmmm?  I could tell that they we’re a little shocked with my real feedback!

Then I lead with my Top 3 Types of Posts that WORK for sure on Facebook… I said if you do these each week along with your other posts, I guarantee that you will get more organic reach each week!

1)     MEMES – Especially Funny Memes… search on Google or Make your own MEMES that are focused on the funny topics around your business… don’t BRAND them with your logos.  No one wants to share a post if it looks like a Ad Billboard!

2)     MOTIVATIONAL – Find motivation quotes around your audience and motivate them each week or even better on the weekend!  These won’t get as much love as FUNNY… but it will for sure resonate with your community weekly

3)     CONTESTS – Give away your products, services, or even just a $10-$20 Starbucks Gift Card weekly to your fans… they goal should be to have them Like and Comment on your post to be entered to the contest!  This is the for SURE way to get engagement…. GIVE TO GET!

Facebook is a community… if you try to send them to a landing page, website, or away from Facebook it’s going to COST you Organic REACH, and if that is all you’re doing on Facebook .. you will slowly LOSE!

Take these three keystone content elements and run with them.. I promise you that your community with GROW & THRIVE AGAIN.    

3 Strategies to Optimizing your Facebook Advertising Budget

When starting to grow your business or brand's social media presence, it can be hard to determine how much to spend on advertising to strengthen your reach without wasting precious profit. It seems as though these days the question of how much to spend has various answers depending on who you ask. Some who answer have very definite numbers on how much to spend and preach their statistics as Facebook advertisement gospel. The truth is, however, there is no 'one size fits all' answer to how much you should spend and an understanding of your specific strategy and goals are an essential first step in determining how to wisely purchase Facebook ads. Below, we'll take a look at a few basic ideas on what you should spend on advertising on Facebook to get the biggest bang for your buck. 

The Dollar A Day Strategy

The minimum amount you spend on advertising with Facebook, a dollar a day, isn't a bad way to start your campaign if you are a small business. This method allows you to focus on experimentation with your ads, find out who's engaging, and who you should be marketing too without spending your whole budget on one ad. This low cost form of advertisement is also a great way for potential clients and customers to see your content and keep you active on social media while retaining profit. To boil this method down to numbers, spending a dollar a day will get your brand or business in front of 4,000 users. If your competition isn't doing this as well, you've already achieved far more awareness. 

The Dollar for Every One Hundred Visitors Strategy

This strategy is one that is often repeated throughout the world of Facebook marketing 'experts'. The numbers change. Sometimes its five dollars for every fifty visitors to your website, others it's the standard dollar for every one hundred. Though it may seem subjective at first, there is logic to this type of strategy. Facebook, like many social media platforms, is a re-marketing engine. What this means is that Facebook directly targets ads to those who have shown an interest in the subject matter. So, depending on how well your other marketing tactics, such as Adword and SEO and the like, are doing, Facebook will serve to amplify that. Spending so much for every so many visitors to your web page allows Facebook to re-market your content to those who have been determined to be interested, meaning you are much more likely to draw a profit. 

There is no Cookie Cutter Method!

As I mentioned above, the simple fact is, to enhance your Facebook advertising effectively there is no straightforward, one and done, strategy. Though this may be frustrating, it is important to remember just how detrimental to your business advertising with Facebook can be. Even taking the dollar a day strategy into consideration, you are putting your content in front of far more people than you ever could with other media, and if done correctly those who are seeing your ads are already vying for your products. By determining the best way for your business to advertise with Facebook through market study and strategy with a professional you can greatly enhance your profit without the stress of doing it all on your own.

Let Real-Time Outsource Handle the Ins and Outs of your Social Media Campaign!

Real-Time Outsource has worked with a variety of companies to improve their social media presence and can do the same for you! With over 500 companies under their belt, who's social media campaigns the company has helped grow and reach further audiences online, Real-Time Outsource have the knowledge and experience to take yours to the next level. Get started by getting in contact today to find out just what Real-Time Outsource can do for your business!

Take Advantage Of The New Facebook Algorithms

In spite of recent announcements regarding Facebook algorithm changes and security concerns, your business pages, and social media content can experience tremendous profits right now.

The new modifications in social media ads mean your potential consumers and followers will see more relevant ads, placing you in the front of their news feeds.

There are strategies that may help ease these Facebook transitions, allowing your business to continue in the benefit of a successful social media presence.

Leverage Facebook Advertisements

New algorithm changes have made a positive impact on ad targeting abilities on Facebook. The power to promote content will give you the best advantage when paired with lead generation and website visit ads.

Your potential clients will now receive an advanced filter of relevant ads stemming from the campaigns you launch with the new algorithm processes. Since third-party app settings have launched for all Facebook users, your consumers can feel more confident about certain data that may be collected as well.

Combine Marketing Strategies

Modify your approach towards marketing your brand or services. Focus on the available resources that enable you to deliver the content and message you generally provide to the public.

Instead of separating your social media, email, blog, website, and video marketing strategies, concentrate on one combined strategy.

Drive Traffic to Owned Properties

Create a platform in which you have full control. Reconsider your websites and email lists. Establish your business website as the main designation online. You can remain in control of your content and subscribers in the event of further social media regulation changes occur.

Focus on Quality

Focus on quality over quantity. Maximize the engagement of social media visitors and the ability to reach new consumers. Assess the quality of content that is displayed on your websites, keeping topics positive while offering valuable solutions to readers who are searching keywords and phrases online.