5 Ways to Help Your Child with Creative Writing

Blank Slates


"Start while they're young" is an adage that has never been proven wrong in any area of life. Even if we have not studied John Locke, we would know that a child's mind is a blank canvass—a space we can freely draw on and create meaning, impulses, and desires. 


So when a child manifests a love or a talent that you know as a parent would do them right in the long run, it is well within your responsibility to hone and nourish it so that it flourishes into full potential. 


In all its complexities, from style to every form's set of conventions, Creative Writing is always thought to be a talent endemic to the writer's being. And just like every talent, writing is something that you can polish through consistent practice. 


Determining a child's writing talent may prove more complicated compared to the more kinesthetic or visual ones. It takes a degree of education and exposure to literature at a very young age.


When a child's knack for writing reveals itself, the parent is advised to go the extra mile by assuming the preliminary role of both motivator and mentor. 


What Parents Can Do


It is a given that while the child may become inclined to write, their parents may not have the same inclinations. Not all writers hail from a home of writers, although some do. For those raised by couples who possess the talent and have been living their lives as Creative Writers, the kid is at an advantage. But for those not born in such a household, the child's parents should exert the best of their efforts to uphold the talent.


If you are such a parent, then this discussion will be able to help you. Tackled here are the different ways parents can guide their children to become good Creative Writers.


1. Get Your Child Into Reading

We must admit that the present era has reared kids that are more inclined to appreciate visual things. And while there is nothing intrinsically wrong with that, the fact of the matter is, that this generation's attention span had plummeted. 


Before the year 2000s, the average attention of a human being had been recorded at 12 seconds before it would fall and regain itself. Well into the new millennium, our attention span had decreased to hit 8 seconds. To open up an old wound (that never really saw any sign of healing in the first place), let us mention that a goldfish's attention span currently sits at 9 seconds. 


What this means is that regardless of what we are doing, may it be reading, writing, or simply just talking to someone, we tend to lose our attention from it. This is the reason why Social Media platforms such as TikTok, YouTube, and Instagram have garnered high usage—they offer media that can be consumed in seconds. 


As this is the case, the parent must strike before the child gets accustomed to a viewing habit channeled on streaming services and establish a reading habit with their children. On top of that, since the talent they are trying to grow is Creative Writing, the parents are advised to expose them to forms such as poetry and fiction.


Reading would also serve to calibrate a child's mind to avert or at least soften the blow of any learning disability that the child may have.


And of course, reading will also serve to scaffold the child's grammar.


2. Encourage the Usage of a Journal

Keeping a record of a child's every activity or set of activities within a span of a day will greatly help. It does not matter if the kid would be writing on a physical journal or at a computer, the important thing here is that he or she gets into the habit of consistently writing. 


Keeping a journal allows the child to employ the vocabulary that he or she currently holds through composition. Writing on a journal opens the child's mind to self-expression through words and sentences. As with the preceding discussion, the frequency in writing will sharpen vocabulary, grammar, and syntax.


3. Have the kid do writing exercises

There are a lot of writing activities that parents can have their children do. For instance, they can do "Word Associations", build Concept Webs, or practice a writing approach called, "Stream of Consciousness." Stream of Consciousness entails writing on a piece of paper without having to think about what to write or the correctness of their grammar, all that the child has to do is write from a sentence or phrase that the parent would be providing and set a specific time (usually a period of 1 to 2 minutes) wherein the writing would be undertaken. After the time is done, the child will have to read what he or she has written aloud.


4. Get the child into School Programs

The parents of a child showing signs of interest in writing must be keen on what he or she might be doing after school. Some schools offer Creative Writing programs as extra-curricular activities. 


These programs may also be treated as tools for expanding skills in communication, something that the child's writing talent would benefit greatly. 


It would be advisable for parents to talk to their child's adviser to assess his or her writing competency so that they may be able to determine the best learning route in the program.


5. Have the child join writing competitions

Having a kid join writing competitions will foster in him or her a certain urgency to write and better his or her style of writing. Much like athletic competitions for youths, writing contests will serve to imbue an attitude of competitiveness and regard for good writing style and technique.


Is Your Child a Writer?


If your answer to the question above is YES, then the most opportune time to get him or her into honing the talent into a craft is now. 


The tips that are discussed here are only a few of the things that parents can do to serve the talent. There are more approaches that might prove more competitive or effective in bringing out the best of your child's inclination. As parents, you have to be sharp and persistent in finding the right venue and methods for your child so that they may start mastering the discipline of Creative Writing. 


Four Simple Steps for Creating Great Content in 2022

Even if you are not a marketer, you should know how important content marketing is, as it gets people talking about your products or you if you have a business or want to create a community on social media.

However, if you're new to all this, you've probably wondered where you should start, right?

But don't worry! Our purpose today is to teach you how to create great content. So, read on and find all the tips you've been looking for so much!

What do you want to achieve?

If you want to create great content, you must be very clear about what you hope to achieve. Every content strategy starts with a goal. So, before you start creating content, you need to define if you want more subscribers, hope to increase your conversions, sell more products or podcasts downloads.

Remember that you are free to make any choice at the beginning, but changing things when you have committed to a specific audience can be very complicated.

No matter how much content you create, if you haven't defined a why and for whom, it can fall flat. Therefore, the best tip we can give you is to set your content goal.

Understand your audience.

We mentioned it above but it's worth bringing it up here again: you need to define a for whom. After you are clear about why you are creating content, you need to understand who will interact with, listen to, or see it.

Yes, you can create content about whatever you want, but successful content is not only based on your tastes and preferences but also involves feedback and responses from an audience.

Experts say that the best content is designed to answer an audience's most important questions, especially when the content creator wants to educate or transform them.

In other words, you need empathy and understanding in order to speak directly to your audience and win the hearts of your followers or readers through your content.

Old but gold.

If you think your ideas have run out and you cannot come up with new content, don't worry! You may be are overlooking many resources, including content that you have already published.

Just as you read! Recycling also applies to content creation! And your best piece of content can come from something you've already done.

You can take an old article and update it to add recent information, use footage you've already recorded to create a video with new effects according to new trends, or just create something new from the same topic. You just have to let your creativity run wild!

Brainstorm ideas.

And here's our last tip! At this point, you should know what kind of content you want to create, but what about innovation? Yes, innovation makes content greater. That's why we should be as resourceful as we can.

If you have a ton of ideas and don't know where to start, you shouldn't let that initial excitement wear off. Find a notebook and keep it close to you so you can take note of everything that comes to mind.

Brainstorming ideas can make the difference between an outstanding content strategy and forgettable poor content. Choose wisely!

Final thoughts.

Content is a fundamental piece for the success of all companies, brands and influencers today. So, we must do everything possible to create high-quality content that attracts people and helps us achieve our goals. Are you ready to start with yours?

11 Ways to Use Videos in your Social Media Marketing

People spend a lot of time watching videos online. According to a survey performed by Statista, almost 30% of viewers watched over 10 hours of online video weekly.

It's a huge number, right? And that also means we can use videos in social media marketing to create a successful strategy and achieve our objectives.

But do you know how to use videos in social media marketing? Don't worry! That's what we'll learn here. Keep reading!

Define your goals for video marketing

When we are creating a strategy, there's the need to set goals. So, the first step to start using videos in social media marketing is to define the objectives you hope to achieve.

Ask yourself "what do you want your online videos to accomplish?" at the beginning of your social media undertaking and create audiovisual content that helps you achieve such purpose more easily.

Choose the platform of your preference.

Each social media platform has its own video format. For example, TikTok has only one video format while Facebook relies on several types of videos.

Therefore, if you want to use videos in social media marketing, you must choose the best platform for your brand or business. At this point, it is also important to consider your goals.

If you plan to increase your sales number, what is the platform that would help you the most? Would it be Twitter or Instagram?

Select the types of videos.

In addition to choosing the perfect platform for your marketing strategy, you must also define the best type of videos.

Yes, there are many types of videos with different purposes and all of them can support your overall content strategy. However, you must choose the one that benefits your business or brand the most.

Videos for social networks could be educational, behind-the-scenes, interviews, entertaining and testimonials. The right video is the one that best supports your key goals.

Plan the content production.

There's nothing more important than planning! If you want to create good videos, you must plan your content well. Keep in mind that a good content production plan can save you money and time, as well as bring you closer to your goal.

Regardless of the video type you choose, you must know how it will be created, filmed, and edited. And you have several options for planning: you can hire an agency or production company to help you relieve stress.

Promote your videos.

Once you have the videos ready, it's time to schedule and promote them. Some platforms have publishing options, such as YouTube, which includes tags, playlists, categories, and privacy settings.

Also, remember that videos can be uploaded to various networks several times depending on your social media schedule. Leverage such opportunities!

More tips for using videos on social media:

·         Analyze and understand metrics, including watch times, view counts, and so on.

·         Produce multiple videos in a single film recording session and promote different clips or cut multiple videos for promotional teasers.

·         Think big when producing and promoting videos.

·         Plan post-production and know all the details, including captions, texts, overlays, call-to-action screens, music, among others.

Best ways to build brand awareness on LinkedIn

Every business needs a presence on social media, whether it is new to marketing or has been operating for some time.

However, when it comes to social media, there's one platform that is often overlooked by marketers: LinkedIn.

It can be a bit confusing, as a fine line separates it from the personal and the professional, which makes posting appropriate content a challenge.

However, we have some tips for you to leverage LinkedIn and build brand awareness there. Find them below:

1. Create quality content for LinkedIn

LinkedIn has over 100 million users in the United States alone. So, can you imagine how difficult it can be for someone to find your content?

That's why you should represent your company in the best possible light, posting information that potential customers will find attractive and positioning your brand as a leader within the industry.

Experts say businesses should include a link, an image, or a video in their status update to get more likes and engagement.

Also, specialists recommend brands have varied content, adding interviews with current employees or leaders, insider looks at the company, career opportunities, fun facts, and quotes.

2. Participate in LinkedIn groups

Businesses or brands that actively participate or contribute to LinkedIn groups typically see four times more views on their profiles.

While it's easy to join a group and just read others' posts without commenting or participating in discussions, group contributions can organically increase views on your personal profile and brand page.

3. Motivate employees to engage with your content

Your employees are your business's biggest fans. Therefore, one of the best ways to build brand awareness on LinkedIn is to motivate them to engage with your content.

According to marketing experts on the platform, a brand's employees are 70% more likely to engage with its posts.

If your employees and your brand share a story at the same time, you'll see how the visibility of your brand or business increases organically.

4. Understand the difference between personal and professional

Finally, if you want to build awareness in your business, you must learn to differentiate the personal from the professional.

People use social media on a personal basis to relax, keep in touch with others, find information about personal interests, read entertainment updates, and more.

However, professional social media users use platforms to find updates or details about careers and jobs, stay connected to brands, and monitor current business affairs.

Keep that in mind!

Final thoughts: Why should I consider optimizing my content on LinkedIn?

LinkedIn can become the perfect platform to share content about your brand or business. Actually, that's what users expect from what brands and professionals post and say there.

People who use LinkedIn usually have a professional mindset that prepares them to consume brand or business information and other commercial content. Therefore, you can leverage all its benefits and create content that resonates with your audience to take your project to the next level.

Four Ways to boost your organic traffic on Instagram

Instagram's algorithm can be difficult to understand, but it doesn't have to lower your organic reach and engagement.

In fact, you can grow your follower base if you understand and leverage how the new algorithm sorts users' feeds.

Do you want to know how to do it? That's why we are here. In this post, you can find the best ways to boost your organic traffic on Instagram.

So, let's get started.

Experiment with different types of content.

In addition to photos or images, Instagram allows its users to post videos. However, many people constantly overlook this resource, missing out on all the benefits that clips offer to drive organic traffic.

Social media marketers say that photos tend to get more likes than videos, but that doesn't mean they're better. Videos generate on average twice as many comments as photos, meaning that they also generate interaction and engagement.

In other words, you can post both videos and photos to boost your presence on social media. But remember that those pictures and videos you upload to your Instagram profile must be creative!

Promote engagement with contests or question sessions.

There's a very useful tool if you want to motivate your followers to interact with your Instagram posts: call-to-action. That's why giveaway contests have become so popular and can be so effective in driving traffic to a brand or business.

You can use call-to-actions like "tag a friend" or "vote for your favorite," for example. In less time than you think, you will see your giveaway posts generating much more comments than the usual posts.

But you shouldn't overuse contests. We recommend doing a giveaway contest with call-to-actions once every few months to keep your audience expectant and excited.

In addition to call-to-actions, you can also ask questions. Leaving a box with questions in your stories or writing a question in your feed's post can help you generate more interaction and get more clicks.

Leverage Instagram stories

Over 60% of marketers use Instagram but only around 15% use its stories feature.

However, it's essential to know that stories are a prominent element in the Instagram app – sometimes they are even more important than the feed. Therefore, if you haven't tried them, you're likely missing out on many benefits that the social media platform can bring to your brand or business.

Stories allow you to stay on top of your followers’ feed, thus drawing their attention much easier. Also, if they see your stories, the algorithm can help your Instagram profile rank higher in users' feeds.

Other ways to boosts your organic traffic on Instagram.

-        Use curate user-generated content.

-        Use live video to appear first at stories feed.

-        Use Instagram ads if you have an Instagram Business Profile.

-        Create Instagram-specific content.

Final thoughts.

Instagram is considered among the best tools to build a strong audience and community for your business. Even if you're not a marketer, you've likely seen how important this app can be in helping brands and companies grow and succeed.

So, why not take advantage of all the benefits that Instagram promises to increase your organic traffic and take your project to where you want it to be?

How to Create Blog Content for Local Customers

Before technological advances brought us the Internet and social media, local businesses used to advertise their business in local newspapers, yellow pages or by handing out flyers with their details.

But times have changed and search engines have become the main tools to promote nearby products and services.

That means all local business owners should put in the time and effort to create quality content that gets them noticed.

However, it's not a guessing game. There are some useful tips and advice that you can follow if you have a local business and want to increase your customer base. For that reason, we created this little guide to explain how to create blog content for local customers. Welcome!

Think of the community beyond what you sell.

If you want your business to thrive locally, you need to show that you're involved in your community and know what's going on there. It depends on the niche your business operates in but you can try to include something about local news or local sports teams in an authentic way.

However, you have to be careful, as being spammy is very easy when you produce random local content. So, you have to make sure to adapt your texts to your business effortlessly. And remember that you should write not about what interests you but about what interests your audience.

You can also ask for support from local guest bloggers and contributors to post content on your website. Besides being a good idea for adding content, it can help you expand your audience to the contributor's audience.

Practices you cannot miss when creating local content.

Creating blog content for local clients also has its technical side, which means you have to implement some practices like

- Keyword research: Keyword research can be a game changer for local businesses.

If you want to leverage all the benefits that the Internet and search engines offer, be sure to add local keywords to your blog content. You should add local keywords in areas like title tags, meta description, body copy, anchor text, bold and italics tags, URLs, texts in images and H1 tags.

- Link building: Link building has also changed over the years. Getting inbound links from businesses in your community, such as chamber directories or local strategic partner pages, can get your blog and business to the top of search engines.

- Snippets: Finally, there are snippets. If you use rich snippets, you can help Google find geographic information about your business, customers and reviews. In this sense, they help users find your website when search engines refer a local place.

Include reviews if possible.

Many content creators neglect reviews but they can improve any local SEO strategy.

If you put consistent effort into getting reviews from happy customers and include them in your blog content, you can build trust among your potential customers and arouse curiosity among internet users who want to know what you offer, thus increasing the number of clicks your site receives.

Final thoughts.

Creating local content should be a priority for various reasons. For that reason, we recommend you put in some time and strive to make your local content better in order to take your business to the top. You will see results in less time than you think!

Simple Ways to use TikTok Ads For Local Businesses

Since its launch in 2016, TikTok has gained immense popularity, becoming an entertainment and information space for more than 800 million monthly users worldwide.

Thanks to its vast user base, being among the world's top five most downloaded apps, TikTok gives small businesses the opportunity to connect with local audiences and expand their reach within their community.

But what are the advantages that TikTok ads provide to local businesses? Can it help your brand or store, even if it’s small? Read on to find out!

Benefits of incorporating TikTok ads into your marketing strategy

It's important to understand that TikTok is much more than a platform for the young generation who love dance and pranks videos. Today, it can reach all age groups, including those that your small business needs.

Unlike other social media platforms that focus on providing a curated experience, TikTok focuses on creativity and authenticity. That means that local businesses have a free path to create engaging content and grow their customer base or even go viral.

Furthermore, it's a platform designed from its mobile version, allowing people to use it whenever and wherever they go without any hassle. As a result, large, local and small businesses alike can leverage this optimized experience to increase their marketing strategies' effectiveness.

How TikTok ads work

While TikTok didn't support paid advertising until 2019, its marketing platform now has several ad products available, including In-Feed Ads, Top View Ads, and more.

In addition, it includes tools that can be useful for creating quick quasi-native content, such as Smart Video, Smart Video Soundtrack, and Automated Creative Optimization (ACO).

But what benefits local businesses are most the most is TikTok's ad targeting, as the platform offers six key types of prospecting targeting: Audience (with five standard custom audience types available for creation, including Customer File, Website Traffic, App Activity, Engagement, and Lead Gen), Demographics, Interests, Behavior, Creators, and Devices.

As you can see, they are all great targeting options you can use to direct all your content efforts to local audiences that really grow your business.

Advertising with high levels of user participation.

If you want your social media ads to work, you need targeted users to fully engage with the platform you're advertising on. That's another reason why TikTok ads can be an excellent tool for small businesses.

Stats speak for themselves. Over 90% of active TikTok users use its app several times a day for around 45 minutes, making the ad cost really worthwhile.

In this sense, TikTok attracts an active and engaged audience, making users more likely to respond well to your business' ads.

Final thoughts.

Besides everything we mentioned, TikTok is easy to use and its popularity is expanding internationally.

Its latest figures show that it remains an exciting, entertaining and fresh social media platform for users. That's a big plus for local businesses, as that huge audience is an invaluable opportunity for marketers hoping to reach more people and increase their brand's exposure.

Top Social Media Tips For Small Businesses in 2022

Nowadays, social media is an essential part of any business. No matter your size or sector, making

sure that you are engaging with both existing and potential customers online can transform your

success.

However, we know how confusing the ever-changing world of social media can seem. That is why we

have put together our top tips to help you maximize your reach and engage even more followers.

1) Set your goals

One of the first things you should do is to set the goals you want to achieve. Whether it is

reaching a certain number of followers, maintaining a strong engagement rate, or driving

more web traffic, a clear goal will keep you focused and enhance your overall strategy.

2) Plan your content

The worst thing any small business can do is simply post for the sake of it. Developing a clear

content plan that has been designed around your audience will help you to get a clear vision

of how the coming weeks and months will look. In turn, this will allow you to create more

engaging strategies that tie in with your overall marketing plan.

3) Be relatable

With so many brands and individuals vying for space on people’s timelines, empathy and

relatability are going to be crucial in 2022. Tailoring your content to speak directly with your

audience and engage their primal emotions will help ensure you continue to stand out from

the crowd.

4) Utilize user-generated content

Another top tip is to ensure that you are utilizing content that your customers are making.

Sharing their content helps to develop your community and showcase your products and

services in the real world.

Need help with your social media?

Do you need help managing your social media channels? For over a decade, here at Realtime

Outsource, we have been supporting businesses just like yours to transform their digital presence.

Want to find out more? Get in touch today!

Instructions On How To Incorporate And To Create Engaging Social Media Video Ads To Your Marketing Strategy

Video marketing's popularity is soaring. It's not surprising – with people watching 16 hours of online video a week, it's an excellent way to raise brand awareness. Research also shows that 79% of people say that a video ad on Instagram has persuaded them to buy a product or software. It's no wonder businesses are turning towards social media video as a top marketing tactic. 


Social media platforms are booming, and they're fast becoming a great way to increase ROI. Even better, videos on social media channels don't require fancy recording equipment or sound studios. As a result, it's easy to raise engagement while simultaneously having fun. 


It's best to start with some customer research before choosing which social media channels to use. Find out where your ideal audience hangs out and try that platform first. For example, Gen Z tends to hang out on TikTok, while older audiences seem to prefer Facebook. 


Let's take a closer look at some of the social media channels suitable for video marketing

Facebook 

If you're looking to capture the attention of potential customers that will focus more on your messaging, switch to video. Research shows that Facebook videos bring in 59.3% more clicks than images.


What's more, Facebook offers a variety of video formats for brands to use, including: 


  • Stories

  • Newsfeed videos

  • In-stream videos 

  • Video lives 


To get the most out of your Facebook video ads, pay attention to your target audience. Facebook allows marketers to be very specific when it comes to selecting their potential audience (although some recent privacy changes on Apple have made this more difficult). 


Once you've targeted your audience, make sure your video resonates with their wants, needs, and pain points. 


YouTube

Most businesses use YouTube because it's the best-known video platform. There's also no restriction on the length of your video – you can create long-form or short-form content. 


The downside of YouTube is that it's more technical than creating a reel or story on Instagram. You'll need to do some editing and camera work for the video to look professional. 


However, the benefits outweigh the extra work. With over 2.3 billion users worldwide, YouTube is the ideal online search engine for your marketing. 


Try out the following tips when creating your videos: 


  • Use an attention-grabbing title

  • Make your videos accessible to all using captions and translations

  • Link to your website or landing page using clickable CTAs

  • Use keywords to boost your SEO

Instagram 

Consumers spend a lot of time on Instagram, with most users spending one to two hours a day on the app. Stories, reels, and live videos are the perfect places to highlight your brand. 


Each form of video ad has its own costs, so don't be afraid to experiment and find out which form of ad suits your brand best


Bear in mind that most social media users want to see entertaining videos on the apps. Adding trending music to your reels and using stickers on your stories can increase views by 83%. 

LinkedIn

LinkedIn is sometimes skipped as a social media channel and viewed more as a professional networking platform. However, it's an excellent platform for sharing more business-like and formal video content. 


Want to use LinkedIn as part of your marketing strategy? Here are some top tips: 


  • Share customer testimonials and social proof

  • Create product demo videos

  • Use LinkedIn to advertise network events or webinars 

  • Post industry insight videos to establish authority and credibility 


LinkedIn video marketing has the potential to grow brand awareness and engage with new and existing clients. 


TikTok

TikTok's the new kid on the block when it comes to social media. It's a world away from LinkedIn and therefore requires a different approach. 


TikTok users tend to be Gen Z or younger millennials, although the platform is growing in popularity with other audiences. Users want to see original, entertaining, and authentic videos. Therefore, you need to create content as far from traditional advertising styles as possible. 


Using influencers is often beneficial as they stay ahead of trends, knowing when and what to post. Hashtag challenges also engage users and increase brand awareness. 


If your ideal customers hang out on TikTok, experiment with several forms of ads and see which performs best. 

How To Plan Your Social Media Videos 

Although it may look like brands are creating some social media videos ad hoc, chances are they have a carefully planned strategy. The skill is making your videos look raw and honest but actually having a goal and purpose behind each one. 


Goals for social media videos might be: 


  • Increasing awareness

  • Boosting engagement

  • Sending viewers to your website or landing page to increase conversions

  • Entertain and educate 

  • Inspire and motivate 


What's the point of goals? First, they keep you accountable and on track. Second, knowing your goals also gives you a metric to help measure your video's success. Like anything in business, knowing what you want to achieve is the half step to achieving it. 


Once your goals are in place, the next step is to plan out your content. Again, having a script and knowing what message you want to get across has more impact than impromptu video. 


Think about the following aspects before filming, and you'll end up with videos that stand out from the social media crowd: 


  • Using props

  • The trends and expectations of the channel

  • The quality of the video, including lighting and sound

  • Whether you need a license for any music

  • Editing to ensure the footage flows smoothly 

  • Making it accessible to all (captions, transcripts, language)

Social Media Video Marketing Is Here To Stay – Use Your Data To Grow Your Success

Some videos will inevitably be a hit, and some may not achieve the outcome you'd expect. That's marketing! The key is to track the data and look for patterns. 


Use your goals to set measurements and your insights to judge success. 


Don't give up – think of video marketing as a long-term strategy and experiment until you find the sweet spot. There’s no doubt about it, video marketing is only going to increase in popularity. So jump in with gusto and make the most of its benefits for your business. 




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--- Author Bio: 

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.


How to Create an Effective Social Media Workflow and Save Time

If you think there's no such thing as the ideal social media workflow, think again. The key to mastering your own custom-made social media process is knowing what tools to use and ensuring that you don't miss anything along the way before publishing or posting your content.


Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.


With the wide variety of options available, separating and prioritizing your social media workflow can be difficult, and then developing a calendar schedule to match. This becomes especially challenging when you consider that there's no such thing as "one-size-fits-all" when it comes to social media marketing.


There will always be various factors involved in what works best for your company's individual needs, especially on social platforms. You must consider your audience, industry niche, and existing resources before creating a solid strategy based on what you want to achieve on each network.

6 Steps to Build an Effective Social Media Workflow

1. Determine your roles and responsibilities

Social media marketing is about connecting with your audience on the most engaging and personal level. It takes more than just posting. It requires an organized workflow that includes content creators, managers/managers-of-talent (i.e., social influencers), graphic designers—and every other person in between.


The best way to assemble this team? Get everyone involved by creating clear roles for each member based on their bandwidths: What responsibilities do they want to take responsibility within? How much time does he have available per week or month before deadlines need attention?


You can't just throw a bunch of people in front of their computer monitor and expect them to work miracles. If you have a team already set up, take some time to sit down with each member and educate them on the specific responsibilities they should be looking over. For example, if Susie will do a bulk of your Twitter updates while Kelly focuses on Facebook posts, then spell things out for them both.

2. Customize your workflow

Many great tools are available that will help keep your social media marketing schedule organized, including HootSuite, Buffer, and SocialPilot. It's important that whatever application(s) you integrate into your workflow process, make sure everyone knows exactly what needs to be done.


Share your schedule with everyone on your marketing team. Set up custom alerts for each of those terms when you need to post daily, weekly, or monthly to a certain service. So they'll automatically pop up in the notifications panel as soon as it's time for a status update. You can find any number of great software on the internet.  

3. Follow a schedule and stick to it

A content calendar helps you get the most out of your posts by ensuring they go live on time. It also allows for more efficient distribution across different social media platforms. It indicates what is popular at any given moment to give some inspiration when creating new pieces.


A great way to plan ahead is to use social media management tools. You can input all desired dates to generate a monthly schedule (or weekly if preferred). Be sure to set aside space each day, for example, 30 minutes here or five consecutive hour slots there. So, everything doesn't collide during crunch-time.


It's crucial to set up a content calendar and follow the schedule accordingly in order to save your time. Set up alerts for every term in the schedule to ensure you'll never forget to post anything.

4. Automate wherever possible

Social media automation is key to efficient workflow and is highly recommended for business owners who find it difficult to juggle social media and other tasks. Today, there are tons of social media management software that allow you to edit, remove, and schedule posts anytime you want. Using these tools offers you the chance to save time and focus on what matters more.


That's why, instead of juggling between one social channel to another, it's best to automate your social media workflow. But, make sure you set a schedule and stick to it: use automation tools only if you can't manage your accounts manually. For instance, Hootsuite's scheduled posting feature lets users determine when their message will be posted across multiple channels.

5. Create content in bulk

Having to create bulk content can also save time and energy. This is a time-efficient way to ensure that your social media accounts are always up to date, and you can adjust them as you see fit.


Batching your content creation will help you stay productive and consistent with the branding. In fact, batching becomes especially important for posts that require a lot of attention to detail because it gives them all enough time in one sitting so they don't fall behind or get forgotten about entirely. 

6. Track results with analytics

In order to improve the performance of your social media marketing, using KPIs is essential as it helps measure how well or badly your content is performing. In this regard, Google Analytics for websites and Facebook Insights are two great tools that help find out what works and what doesn't in your social media strategy. They monitor visitors' activity from social channels, including clicks, site traffic sources, demographics profile of fans, and page views per visit, among others.


Using social media analytics can improve your workflow and save time because you can access all this information from one source. In order to find out more about your social media activity, you need to know how these tools work and what kind of data they provide so you can improve all your future campaigns.

Conclusion

Working on social media can take a lot of time, especially when you have to maintain the quality of your content. Fortunately, some shortcuts can help optimize your social media workflow so you can utilize your time more efficiently and enjoy working on the social media accounts for your business. This article should help you improve your social media workflow and strategy by implementing all these tips above. 






Author



Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 


Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/