Scaling Social Media Services: How Our Partnership Program Empowers Small Ad Agencies

In today's digital age, social media has become the cornerstone of marketing strategies for businesses of all sizes. However, for small ad agencies, keeping up with the ever-evolving landscape of social media platforms while also meeting the diverse needs of clients can be a daunting task. This is where partnership programs, like the one offered by Real Time Outsource, come into play.

At Real Time Outsource, we understand the challenges that small ad agencies face when it comes to scaling their social media services. That's why we've developed a partnership program specifically designed to empower these agencies and help them thrive in the competitive world of digital marketing.

So, how exactly does our partnership program work, and what benefits can small ad agencies expect to gain from it? Let's dive in:

Comprehensive White Label Services

Our partnership program offers white-label social media services, allowing small ad agencies to expand their service offerings without the need to hire additional staff or invest in expensive tools and resources. From content creation and scheduling to community management and analytics reporting, we've got you covered. With our team of experienced professionals handling the day-to-day tasks, agencies can focus on what they do best – serving their clients and growing their business.

Customizable Solutions

We understand that every agency is unique, with its own set of goals, challenges, and client base. That's why we offer customizable solutions tailored to meet the specific needs and preferences of each partner agency. Whether you're looking for assistance with a single client project or seeking to outsource your entire social media department, we'll work closely with you to develop a solution that fits your agency's requirements and budget.

Access to Industry Expertise

With years of experience in the digital marketing industry, our team brings a wealth of knowledge and expertise to the table. As a partner agency, you'll have access to our team of skilled professionals who specialize in various aspects of social media marketing, including content strategy, paid advertising, influencer outreach, and more. Whether you need guidance on crafting a winning social media strategy or want to stay ahead of the latest trends and best practices, our experts are here to help every step of the way.

Scalability and Flexibility

One of the biggest advantages of partnering with Real Time Outsource is the scalability and flexibility it offers. Whether your agency is experiencing rapid growth or seasonal fluctuations in client demand, our partnership program can adapt to meet your changing needs. From scaling up resources during busy periods to scaling back during slower times, we'll work with you to ensure that you have the support and resources you need to succeed, no matter what.

Enhanced Client Satisfaction

By leveraging our white-label services, small ad agencies can deliver high-quality social media solutions to their clients with confidence. Our team works seamlessly behind the scenes, ensuring that all deliverables are met on time and to the highest standards of quality. With our support, agencies can enhance client satisfaction, build stronger relationships, and position themselves as trusted partners in their clients' success.

Increased Profitability

Partnering with Real Time Outsource isn't just about expanding your service offerings – it's also about boosting your bottom line. By outsourcing your social media services to us, you can significantly reduce overhead costs associated with hiring and training in-house staff, as well as investing in expensive tools and technologies. This allows you to maximize profitability and reinvest resources into other areas of your business, such as sales and marketing efforts, further fueling growth and success.

In conclusion, our partnership program is designed to empower small ad agencies to scale their social media services effectively and efficiently. With comprehensive white-label solutions, access to industry expertise, scalability, flexibility, and a focus on client satisfaction and profitability, partnering with Real Time Outsource can take your agency to new heights in the competitive world of digital marketing.

Are you ready to take your agency to the next level? Contact us today to learn more about our partnership program and how we can help you achieve your goals. Together, let's unlock the full potential of your agency's social media services!

The Pros and Cons of Outsourcing Social Media for Small Business Owners

As a small business owner, you have a lot on your plate. Between managing daily operations, finances, and staff, social media management might be low on your priority list. However, social media is an essential part of modern marketing and is a powerful tool to help businesses reach their customers. To help you navigate the complex world of social media, consider outsourcing to a social media agency. Here are some benefits:

1. Expertise

Social media agencies employ experts in the field who have a deep understanding of the various platforms, tools, and strategies needed to make a business stand out online. These professionals have experience managing social media accounts for businesses across various industries and can tailor a strategy to fit your specific needs. By outsourcing to an agency, you can rest assured that your social media presence is in the hands of experts who can help your business grow.

1. Time-saving

Managing social media is time-consuming, and as a small business owner, you have a lot on your plate. By outsourcing social media management to an agency, you can free up time and focus on other essential tasks, such as sales and operations. Social media agencies can take over content creation, posting, and engagement, ensuring that your social media channels are active and engaging.

1. Cost-effective

Outsourcing social media management can be more cost-effective than hiring an in-house social media specialist. An agency can provide a range of services that would typically require multiple hires in-house, such as content creation, analytics, and advertising. Outsourcing also provides more flexibility and allows you to scale your social media presence as needed, without the costs associated with hiring and training additional staff.

1. Increased engagement

Social media agencies have access to tools and techniques to increase engagement on your social media channels. They can track and analyze data to determine the best time to post, the most effective type of content, and the optimal frequency of posts. This data-driven approach can help increase engagement and reach new audiences.

1. Brand consistency

Maintaining brand consistency across all social media platforms can be challenging. Social media agencies have experience creating and implementing brand guidelines to ensure your brand's messaging is consistent across all channels. This consistency builds brand recognition and loyalty among your followers.

In conclusion, outsourcing social media management to an agency can provide your small business with expertise, time-saving, cost-effectiveness, increased engagement, and brand consistency. By partnering with a social media agency, you can leverage their experience and resources to grow your social media presence and help your business succeed. If you need help.. reach out anytime at RealtimeOutsource.com

Social Media for Small Business in 2023

Social media is a powerful tool for businesses of all sizes, and it's no secret that having a strong presence on social media platforms can help drive traffic and boost sales. As we move into 2023, there are a few key social media strategies that businesses should be aware of to stay ahead of the curve.

1. Prioritize visual content. In the coming year, we expect to see a continued trend towards visual content, such as videos and images. Platforms like Instagram and TikTok have already seen a surge in popularity, and businesses should take advantage of these platforms to create engaging visual content that will help them stand out.

2. Leverage user-generated content. Encourage customers to share their own experiences with your brand on social media. Not only is this a great way to build trust and credibility, but it's also a powerful way to get your brand in front of new audiences.

3. Make use of social commerce. Social media platforms like Instagram and Facebook are increasingly allowing businesses to sell products directly through their apps. By leveraging social commerce, businesses can reach new audiences and make it easy for customers to make purchases.

4. Invest in influencer marketing. Influencer marketing can be a cost-effective way to reach new audiences and boost sales. By partnering with influencers who have a large following in your industry, you can tap into their audience and gain exposure for your brand.

5. Use social media to drive real-world engagement. Finally, businesses should look for ways to use social media to drive real-world engagement. For example, they can use social media platforms to promote in-person events or to offer special deals to customers who check in at their physical location.

Overall, social media is a constantly evolving landscape and to stay ahead, businesses should be aware of the latest trends and strategies. By leveraging visual content, user-generated content, social commerce, influencer marketing and driving real-world engagement, businesses can maximize the impact of their social media efforts.

Creating a social media marketing strategy in 2022

Do you want to leverage digital marketing benefits to boost your brand or business? If so, you need to create a social media marketing strategy.

Defining an effective plan for your business is nothing more than summarizing everything you plan to do and hope to achieve on one or several social media platforms. It includes actions for specific objectives and results analysis to know if your strategies are succeeding or failing.

But how can you create a winning social media marketing strategy? Read on to find out!

Define digital marketing objectives that align with your commercial objectives.

Every winning strategy starts with clear goals or objectives. Experts recommend following the SMART method, with goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

The SMART goals framework can guide your actions to ensure that your strategy leads to real results, such as improving customer service or generating leads through social media, for example.

Know your audience.

After defining your goals, you should learn as much as you can about your audience. This way, you can create content that people like, comment on, and share.

Knowing your audience is also essential to convert followers into customers. According to social media marketers, you need to know your target customers as real people with real wants and needs so you understand how to target them and motivate them to engage with your content.

Perform competitor analysis.

In addition to knowing your audience, you need to conduct a competitive analysis to understand who your competition is and what they're doing well or not so well.

Such analysis will give you a better idea of ​​what the industry expects from a brand or company like yours, making social media goal setting easier, more real, and more fruitful. It also helps spot opportunities.

Define which platforms to use and improve your profiles.

You must keep in mind that you must define a strategy for each social media platform. For example, Twitter can be an excellent tool to improve customer service while Instagram is an excellent spot to promote makeup services.

Once you decide which social media platforms to focus on, create profiles or enhance existing ones to align with your marketing plan. Remember to include keywords and use consistent branding to optimize your profiles and make them easily discoverable.

Create a calendar with engaging content.

After defining the social media platforms you will use, you must create a calendar with attractive content adapted to each one.

Posting too little or too much content may not have the effect you hope for on your audience. So, you must discover the ideal frequency to publish on each social media and achieve maximum participation.

Track performance.

The last step is to track your strategy's performance. You should not assume that your plan is giving the expected results on the first try. Therefore, as you begin to implement your plan, you must re-evaluate and test.

Some strategies may not work as well as you hoped, and others may work even better. That's what you'll find out with tracking.

Final thoughts.

And that's it. With those steps, you can create a good social media marketing strategy. But keep in mind that nothing is final. Social media platforms change as generations and technology advance. So, save this information! It could be very useful now and in the future.

11 Ways to Use Videos in your Social Media Marketing

People spend a lot of time watching videos online. According to a survey performed by Statista, almost 30% of viewers watched over 10 hours of online video weekly.

It's a huge number, right? And that also means we can use videos in social media marketing to create a successful strategy and achieve our objectives.

But do you know how to use videos in social media marketing? Don't worry! That's what we'll learn here. Keep reading!

Define your goals for video marketing

When we are creating a strategy, there's the need to set goals. So, the first step to start using videos in social media marketing is to define the objectives you hope to achieve.

Ask yourself "what do you want your online videos to accomplish?" at the beginning of your social media undertaking and create audiovisual content that helps you achieve such purpose more easily.

Choose the platform of your preference.

Each social media platform has its own video format. For example, TikTok has only one video format while Facebook relies on several types of videos.

Therefore, if you want to use videos in social media marketing, you must choose the best platform for your brand or business. At this point, it is also important to consider your goals.

If you plan to increase your sales number, what is the platform that would help you the most? Would it be Twitter or Instagram?

Select the types of videos.

In addition to choosing the perfect platform for your marketing strategy, you must also define the best type of videos.

Yes, there are many types of videos with different purposes and all of them can support your overall content strategy. However, you must choose the one that benefits your business or brand the most.

Videos for social networks could be educational, behind-the-scenes, interviews, entertaining and testimonials. The right video is the one that best supports your key goals.

Plan the content production.

There's nothing more important than planning! If you want to create good videos, you must plan your content well. Keep in mind that a good content production plan can save you money and time, as well as bring you closer to your goal.

Regardless of the video type you choose, you must know how it will be created, filmed, and edited. And you have several options for planning: you can hire an agency or production company to help you relieve stress.

Promote your videos.

Once you have the videos ready, it's time to schedule and promote them. Some platforms have publishing options, such as YouTube, which includes tags, playlists, categories, and privacy settings.

Also, remember that videos can be uploaded to various networks several times depending on your social media schedule. Leverage such opportunities!

More tips for using videos on social media:

·         Analyze and understand metrics, including watch times, view counts, and so on.

·         Produce multiple videos in a single film recording session and promote different clips or cut multiple videos for promotional teasers.

·         Think big when producing and promoting videos.

·         Plan post-production and know all the details, including captions, texts, overlays, call-to-action screens, music, among others.

How to Create Blog Content for Local Customers

Before technological advances brought us the Internet and social media, local businesses used to advertise their business in local newspapers, yellow pages or by handing out flyers with their details.

But times have changed and search engines have become the main tools to promote nearby products and services.

That means all local business owners should put in the time and effort to create quality content that gets them noticed.

However, it's not a guessing game. There are some useful tips and advice that you can follow if you have a local business and want to increase your customer base. For that reason, we created this little guide to explain how to create blog content for local customers. Welcome!

Think of the community beyond what you sell.

If you want your business to thrive locally, you need to show that you're involved in your community and know what's going on there. It depends on the niche your business operates in but you can try to include something about local news or local sports teams in an authentic way.

However, you have to be careful, as being spammy is very easy when you produce random local content. So, you have to make sure to adapt your texts to your business effortlessly. And remember that you should write not about what interests you but about what interests your audience.

You can also ask for support from local guest bloggers and contributors to post content on your website. Besides being a good idea for adding content, it can help you expand your audience to the contributor's audience.

Practices you cannot miss when creating local content.

Creating blog content for local clients also has its technical side, which means you have to implement some practices like

- Keyword research: Keyword research can be a game changer for local businesses.

If you want to leverage all the benefits that the Internet and search engines offer, be sure to add local keywords to your blog content. You should add local keywords in areas like title tags, meta description, body copy, anchor text, bold and italics tags, URLs, texts in images and H1 tags.

- Link building: Link building has also changed over the years. Getting inbound links from businesses in your community, such as chamber directories or local strategic partner pages, can get your blog and business to the top of search engines.

- Snippets: Finally, there are snippets. If you use rich snippets, you can help Google find geographic information about your business, customers and reviews. In this sense, they help users find your website when search engines refer a local place.

Include reviews if possible.

Many content creators neglect reviews but they can improve any local SEO strategy.

If you put consistent effort into getting reviews from happy customers and include them in your blog content, you can build trust among your potential customers and arouse curiosity among internet users who want to know what you offer, thus increasing the number of clicks your site receives.

Final thoughts.

Creating local content should be a priority for various reasons. For that reason, we recommend you put in some time and strive to make your local content better in order to take your business to the top. You will see results in less time than you think!

How to Create an Effective Social Media Workflow and Save Time

If you think there's no such thing as the ideal social media workflow, think again. The key to mastering your own custom-made social media process is knowing what tools to use and ensuring that you don't miss anything along the way before publishing or posting your content.

Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.

With the wide variety of options available, separating and prioritizing your social media workflow can be difficult, and then developing a calendar schedule to match. This becomes especially challenging when you consider that there's no such thing as "one-size-fits-all" when it comes to social media marketing.

There will always be various factors involved in what works best for your company's individual needs, especially on social platforms. You must consider your audience, industry niche, and existing resources before creating a solid strategy based on what you want to achieve on each network.

6 Steps to Build an Effective Social Media Workflow

1. Determine your roles and responsibilities

Social media marketing is about connecting with your audience on the most engaging and personal level. It takes more than just posting. It requires an organized workflow that includes content creators, managers/managers-of-talent (i.e., social influencers), graphic designers—and every other person in between.

The best way to assemble this team? Get everyone involved by creating clear roles for each member based on their bandwidths: What responsibilities do they want to take responsibility within? How much time does he have available per week or month before deadlines need attention?

You can't just throw a bunch of people in front of their computer monitor and expect them to work miracles. If you have a team already set up, take some time to sit down with each member and educate them on the specific responsibilities they should be looking over. For example, if Susie will do a bulk of your Twitter updates while Kelly focuses on Facebook posts, then spell things out for them both.

2. Customize your workflow

Many great tools are available that will help keep your social media marketing schedule organized, including HootSuite, Buffer, and SocialPilot. It's important that whatever application(s) you integrate into your workflow process, make sure everyone knows exactly what needs to be done.

Share your schedule with everyone on your marketing team. Set up custom alerts for each of those terms when you need to post daily, weekly, or monthly to a certain service. So they'll automatically pop up in the notifications panel as soon as it's time for a status update. You can find any number of great software on the internet.  

3. Follow a schedule and stick to it

A content calendar helps you get the most out of your posts by ensuring they go live on time. It also allows for more efficient distribution across different social media platforms. It indicates what is popular at any given moment to give some inspiration when creating new pieces.

A great way to plan ahead is to use social media management tools. You can input all desired dates to generate a monthly schedule (or weekly if preferred). Be sure to set aside space each day, for example, 30 minutes here or five consecutive hour slots there. So, everything doesn't collide during crunch-time.

It's crucial to set up a content calendar and follow the schedule accordingly in order to save your time. Set up alerts for every term in the schedule to ensure you'll never forget to post anything.

4. Automate wherever possible

Social media automation is key to efficient workflow and is highly recommended for business owners who find it difficult to juggle social media and other tasks. Today, there are tons of social media management software that allow you to edit, remove, and schedule posts anytime you want. Using these tools offers you the chance to save time and focus on what matters more.

That's why, instead of juggling between one social channel to another, it's best to automate your social media workflow. But, make sure you set a schedule and stick to it: use automation tools only if you can't manage your accounts manually. For instance, Hootsuite's scheduled posting feature lets users determine when their message will be posted across multiple channels.

5. Create content in bulk

Having to create bulk content can also save time and energy. This is a time-efficient way to ensure that your social media accounts are always up to date, and you can adjust them as you see fit.

Batching your content creation will help you stay productive and consistent with the branding. In fact, batching becomes especially important for posts that require a lot of attention to detail because it gives them all enough time in one sitting so they don't fall behind or get forgotten about entirely. 

6. Track results with analytics

In order to improve the performance of your social media marketing, using KPIs is essential as it helps measure how well or badly your content is performing. In this regard, Google Analytics for websites and Facebook Insights are two great tools that help find out what works and what doesn't in your social media strategy. They monitor visitors' activity from social channels, including clicks, site traffic sources, demographics profile of fans, and page views per visit, among others.

Using social media analytics can improve your workflow and save time because you can access all this information from one source. In order to find out more about your social media activity, you need to know how these tools work and what kind of data they provide so you can improve all your future campaigns.

Conclusion

Working on social media can take a lot of time, especially when you have to maintain the quality of your content. Fortunately, some shortcuts can help optimize your social media workflow so you can utilize your time more efficiently and enjoy working on the social media accounts for your business. This article should help you improve your social media workflow and strategy by implementing all these tips above. 

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

How to move to hybrid working without disrupting your social media traffic

Hybrid working is being adopted globally as a strategy to combat COVID infections in the workplace or ease workers back into the office environment after months or sometimes more than a year of working remotely.

The benefits of this strategy are numerous, removing the daily commute for the employee several days a week, and will also help the business owner to keep their overheads down, or even enabling them to find smaller premises for the same or larger headcount. However, the fact remains that without that dynamic face-to-face environment that the office generates, the creative elements that are essential to effective social media posting could possibly suffer.

Social media traffic is the life-blood of your business

If, like many businesses, social media not only generates the most traffic to your site but also the most relevant traffic, this can be a huge problem. By using social media effectively, you can find potential customers who are already aligned with your company ethos and have a built-in desire for your products. Without this supply, your business won’t stay around very long, so when it comes to addressing the hybrid working issue, you shouldn’t need telling twice that there can be no half measures.

Creating a virtual office environment

The easiest way to do this (on paper at least) is to duplicate the office environment virtually, but as many companies have already found out to their cost, this is much easier said than done. The balance between ‘in touch’ and invasive when it comes to your staff working remotely can be a delicate one, and effective communication can often suffer as a result. Picking the right suite of software can be part of an effective solution but could open up another range of issues.

Taking the mystery out of cloud-based working

The most obvious and most effective solution, if you have projects that need to be worked on by multiple people who could be either in the office or at home, is to have a cloud-based solution. The first hurdle here is that many people within your business will have very little idea how it all works or what the cloud actually is.

It is this area that has seen the most casualties, and by finding professional help when it comes to using Microsoft 365 services, you can neatly sidestep this pitfall that has claimed so many others. This is because if you don’t know what you are doing when you have that much data moving between a number of sources, there can be some serious problems.

Keeping on top of your social media commitments

You can’t maintain effective communication with your audience if you can’t do it within your own company, and with information flowing freely and securely the same way it would in the office, social media posting should be as easy as it was before. This means that there will be very little chance of your Instagram account posting about a product that is not quite ready due to poor communication or anything else that could damage your online presence.

Supercharge Your Holiday Promotions with these 5 Social Media Tips

Is your sales bottom-line feeling the crunch this year? Don't fear! We are about to head into the holiday season - a time that offers some of the best opportunities to promote your business through social media.

Although social media is not a replacement for old-fashioned salesmanship, people are constantly connected to their screens - especially during the holidays. If you are lucky, you might just stumble on a new viral trend that will help you supercharge your sales beyond your wildest expectations.

When the gift-getting itch arises, be the company that scratches with these simple social media holiday promotion tips:

1. Deliver a "Holiday Happiness Boost"

One of the best ways to get social media traction is to give people free goodies. This can be an actual physical product or something as simple as a coupon code or access to a service that you provide for free.

Free incentives get people on board quickly with your brand, especially when they can get something valuable to them and save them time or money.

2. Run a Contest

Even if you do offer products for free, a contest allows your audience to engage with your brand at an even more personal level. People love the excitement of getting lucky, and you always bring in new fans when you hold an engaging contest.

The trick is to find a contest that will make your audience want to participate. One of the most effective methods is to ask them questions about which product they like best and reward those who participate by giving away prizes:

"What's Your Favorite Holiday Treat?" - upload photos of your favorite holiday treats with your favorite product and use a digital tool to manage the contest entries and winners.

3. Curate a Social Media Wishlist

As the holidays get closer, you start to see wishlists pop up everywhere on social media. Get creative and use them as your chance to give back and help people find a gift that they might enjoy.

Take advantage of this potential by setting up your business website or Facebook page with a feature-rich wish list that includes your products. The best part? This requires no effort on your customers, and they can do all their holiday shopping wherever they are!

4. Get Festive with Holiday Hashtags

Hashtags are more than just a way to follow a trend or chat about something on social media - you can turn them into a full-on marketing and brand promotion tool.

Take advantage of popular hashtags by calling out your best products or even entire categories using relevant hashtags in the metadata of your posts and tweets.

A simple way to do this is by simply adding the relevant #holiday hashtag when you post about holiday deals, wishlists, contests, and more.

5. Launch and Promote a Holiday Collection

It's no secret that new product lines are great for business and can be a key driver of holiday sales. However, getting people to actually notice them can be tricky.

If you are looking for an unconventional way to generate buzz about your new products, turn to social media and offer a special promotion or giveaway in exchange for a fan following you on Instagram or retweeting your Facebook message:

"Follow Us on Instagram & Receive $25 Off Your Next Purchase!"

All you need to do is get people to follow your account on Instagram, and you'll give them $25 off their next purchase.

Need Help? Let Real Time Outsource Deliver Your Social Media Success

No matter your business's size or niche industry, the holiday season is a great opportunity to promote and market your business through social media. Make sure you stay active and post relevant content, such as pictures of the products you sell or how people can use them!

Want to see more great examples of successful holiday social media techniques? Head over to Real Time Outsource online!  Our team of professional content creators can help you put together the perfect holiday social media content.

We take pride in helping your company succeed by putting out relevant, engaging content. Visit us online today if you're ready to take your holiday marketing strategies to the next level.

Four Social Media Strategies That Work For Small Businesses

You might not realize it, but social media is an essential marketing tool for every business. There are over 3.6 billion users on some form of social media today, with that expected to increase by almost one billion more by 2025.

Many small businesses mistakenly believe that social media is not worth their time. However, with almost all of your customers on social media and 87% of consumers saying it influencers their buying decisions, it can transform your business and boost your income.

Starting on social media can be confusing, so to help you, we have taken a closer look at some of the best strategies:

1)      Know your competition

Before starting out, you should understand what your competitors are doing and the content they are sharing. This will help you to understand what works and what you can do better.

2)     Choose your channels

Don’t try to spread yourself too thinly. Focusing on those social media platforms that are most relevant to your customers can yield greater results and maximize your sales.

3)      Develop a plan

When it comes to maximizing your engagement and driving more traffic towards your pages, it is essential you work from a plan. Posting content as and when you think of it can result in a sporadic page, but focusing on a content plan ensures you are posting regularly and giving your customers the content they want to see.

4)      Engage with your audience

Social media is not just a one-way street. You need to ensure that you are not just posting content but engaging and interacting with your followers too.

Need help with your social media?

If you are looking for help with your social media, Realtime Outsource is here for you. Our team lives and breathes all things social and can help you create content, manage your pages, and promote your brand. Want to find out more? Get in touch today!