TikTok for Small Business Owners in 2023

TikTok has become one of the most popular social media platforms with over 1 billion active users, making it a great opportunity for small businesses to reach a large audience. Here are some tips on how to effectively use TikTok for your small business:

1.    Create a TikTok account: Set up a business profile on TikTok and make sure your profile reflects your brand image.

2.    Define your target audience: Knowing your target audience is crucial in determining what kind of content to create and how to approach your TikTok marketing strategy.

3.    Develop a content strategy: Create engaging and relevant content that aligns with your brand. TikTok is all about creativity, so try to be fun and unique. Utilize popular trends and hashtags to reach a wider audience.

4.    Use the right hashtags: Hashtags play a crucial role in making your content discoverable on TikTok. Make sure to use relevant hashtags that are trending in your industry to increase visibility.

5.    Utilize TikTok ads: TikTok offers various advertising options, such as in-feed native ads, brand takeovers, and influencer marketing. These options allow you to reach a wider audience and drive conversions.

6.    Collaborate with influencers: Partnering with popular TikTok influencers can help you reach a new audience and increase brand awareness.

7.    Interact with your followers: TikTok is all about engagement. Respond to comments, share user-generated content, and participate in challenges to build a relationship with your followers.

In conclusion, TikTok can be a powerful tool for small businesses looking to reach a larger audience and increase brand awareness. By following these tips, you can effectively utilize TikTok to grow your business and achieve your marketing goals.

Simple Ways to use TikTok Ads For Local Businesses

Since its launch in 2016, TikTok has gained immense popularity, becoming an entertainment and information space for more than 800 million monthly users worldwide.

Thanks to its vast user base, being among the world's top five most downloaded apps, TikTok gives small businesses the opportunity to connect with local audiences and expand their reach within their community.

But what are the advantages that TikTok ads provide to local businesses? Can it help your brand or store, even if it’s small? Read on to find out!

Benefits of incorporating TikTok ads into your marketing strategy

It's important to understand that TikTok is much more than a platform for the young generation who love dance and pranks videos. Today, it can reach all age groups, including those that your small business needs.

Unlike other social media platforms that focus on providing a curated experience, TikTok focuses on creativity and authenticity. That means that local businesses have a free path to create engaging content and grow their customer base or even go viral.

Furthermore, it's a platform designed from its mobile version, allowing people to use it whenever and wherever they go without any hassle. As a result, large, local and small businesses alike can leverage this optimized experience to increase their marketing strategies' effectiveness.

How TikTok ads work

While TikTok didn't support paid advertising until 2019, its marketing platform now has several ad products available, including In-Feed Ads, Top View Ads, and more.

In addition, it includes tools that can be useful for creating quick quasi-native content, such as Smart Video, Smart Video Soundtrack, and Automated Creative Optimization (ACO).

But what benefits local businesses are most the most is TikTok's ad targeting, as the platform offers six key types of prospecting targeting: Audience (with five standard custom audience types available for creation, including Customer File, Website Traffic, App Activity, Engagement, and Lead Gen), Demographics, Interests, Behavior, Creators, and Devices.

As you can see, they are all great targeting options you can use to direct all your content efforts to local audiences that really grow your business.

Advertising with high levels of user participation.

If you want your social media ads to work, you need targeted users to fully engage with the platform you're advertising on. That's another reason why TikTok ads can be an excellent tool for small businesses.

Stats speak for themselves. Over 90% of active TikTok users use its app several times a day for around 45 minutes, making the ad cost really worthwhile.

In this sense, TikTok attracts an active and engaged audience, making users more likely to respond well to your business' ads.

Final thoughts.

Besides everything we mentioned, TikTok is easy to use and its popularity is expanding internationally.

Its latest figures show that it remains an exciting, entertaining and fresh social media platform for users. That's a big plus for local businesses, as that huge audience is an invaluable opportunity for marketers hoping to reach more people and increase their brand's exposure.

Here Are Reasons Why TikTok Is A Good Fit For Marketing

TikTok is now the well-known application that is termed as the fastest growing platform of all time from its existence. Also, it is the one that has been shortlisted as the most downloaded application globally in the past two years. TikTok is a video marketing tool, which has short videos that reach people in a short duration. TikTok’s active users are about 800 million, which says that it is the 9th application to have a dense population. 

Marketers are drawn by TikTok as it reflects the social media trend for collaboration and creativity among Gen-Z. Owing to its fast-paced nature, users are attached to this platform spending an average of 52 minutes in a day. And however, about 90% of TikTok users access this application daily. A study proves that 68% of the users watch out for some other's videos and 55% upload their videos. 

Let’s see why TikTok is a big deal for marketing!

Why TikTok For Marketing Matters A Lot?

If you have come across the latest news that TikTok now is not only the application for the cultural sphere but also the political world. Luckily, the launch of TikTok for business has been helpful to so many people in the community. With a slot of new features, people enjoy the content, where they can implement new tactics if they want in their content. 

There are more and more brands jumping in TikTok just for a wide range of exposure as there is a little bit of competition. When you get into the platform for the first time, FYP on TikTok will filter your interests based on your past interactions. Get on this ultimate application and use it as a marketing tool for your brands. 

5 Reasons On Why TikTok A Big Cheese For Marketing Field

Reason #1: Influencers On TikTok

Influencer marketing is a common thing that could be found on all applications and TikTok has no exception for it as well. And if you don’t know what it is all about, reach out to TikTok and find the influencers who help brands by helping them financially. Brands choose the right influencers for their campaign so they could target a wide range of audiences.

Influencer marketing seems to be particularly effective because people do trust real people like them, it's more like a recommendation from a friend and not from an advertisement. TikTok is also a field that is widely adopted by businesses and now is equal to that of Instagram marketing as it has a personalized flair on it. 

Reason #2: Advertising On TikTok

TikTok advertisements are relatively new additions to the platform and they are also highly effective. However, there is an open talk that TikTok ad space is a direct competitor to Snapchat and Instagram. TikTok is as common as other social media has its own paid ads but there are some quirky facts behind it that every marketer should be aware of. 

There are about five advertising modules and they are as follows:

In-Feed Ads: They are also called TikTok's standard ad format, which allows you to embed the video ad that embeds the video ad that is played in the For You feed. It has an optimal duration of about 15 seconds. 

Top-View Ads: Top view ads are the ones that appear on the TikTok For You page as soon as you open the app. Their duration is about 60 seconds long and offers a good viewing experience. 

Brand-Takeover: These ads are the ones full-screen, with high impact and they are slightly similar to the previous top-view ones. They appear either as a 3-second image or as a 3-5 seconds video. 

Branded Hashtag Challenge: These ads are the best fit for user-generated content and in this way, they engage audiences by encouraging the content. And the ad format can be broken down into three placements in the app. 

Branded Effects: This kind of ad format helps brands to show their playful side by utilizing their branded stickers. However, these effects can be used in standalone campaigns or cultivated in hashtag challenges. 

Reason #3: Presence Of Diverse Content

TikTok is not a new network to build an online expression. TikTok is now bringing bite-sized media to the forefront, creators must learn all the nooks and corners in TikTok. 

Popular posts on TikTok fall into two categories: music and comedy, when you create content in these genres it tends to receive more likes on TikTok expressing how effective your content is. There are a lot of topics that do survive on TikTok, choose the one which consistently forces you to learn something new about it every time. 

Consistent branding on TikTok is the most important thing because people are regularly watching the posts on social networks. On the other hand, if you are a creator you must be consistent with your posts to gain long-lasting audiences for your products. 

Reason #4 Chances Of Going Viral

When TikTok content is unique in its way there are more chances that your content is yet to go viral. Now, finally, TikTok has confirmed that people on TikTok have grown massively and it is phenomenal. Also, some studies have proved that the followers count on TikTok does not lay a foundation to get featured on For You Page. 

What does this mean? It means that you can have overnight success just after posting one video. If you are the one who has spent only a short time on TikTok, do wide research on how vast the platform is and find out the niche that suits you in all ways. You can utilize the opportunities on the way whether it might be the usage of hashtags or challenges. 

Reason #5: TikTok Is Not An Saturated Platform

TikTok is still a very new opportunity to use and was initially released in 2016 and gave its hit in 2018. Its parent company decided to merge it with another app called Musical.ly. TikTok marketing has become more common where people make huge loads of money using the creator fund option. On the other hand, influencers are becoming more and more helping brand owners. 

Major brands have made their way towards TikTok as this app’s result is highly satisfiable like other fields like Snapchat and Instagram do. TikTok is still the best fit for marketing as some of the results have proved their marketing success. As a newcomer, you have less competition but some are still fighting over the same target audiences. 

Key-Takeaways

TikTok now has shrouded all the political controversies and it's the best medium that some don't know how to use. TikTok for business now has become a very casual thing as there are lots of examples, which proved their success already. 

Overall there is no substitute to replace TikTok as it is good in its way of content creation. I hope the article was useful and it would be a part of your success somehow!

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.

5 Effective Tips To Promote Your Brand Using TikTok Advertising With Higher Traffic

TikTok is an engaging platform with great potential to drive audiences to a specific website. The use of TikTok by people around the world has flipped away other social media sites. TikTok grows its popularity with exciting features and audiences. The high engagement makes brands get involved with TikTok for promoting their business. 

There are about 850 million active users monthly on TikTok either for watching or publishing videos. The success of TikTok lies in your 15 seconds content with beautiful background music to keep your audiences engaging.

One of the best features to promote your brand faster and get new audiences is by utilizing the advertising feature on TikTok. Create a worthy content fit for your audiences and promote your brand by running TikTok ads.

Why To Consider TikTok Advertising For Brand Growth?

TikTok became the seventh most downloaded application among the social media platforms. The success keeps on continuing only because of its attractive features. The most important feature to gain your target audience is by running TikTok advertisements. Spot your audience’s sight by creating short videos and running TikTok ads.

Advertising on TikTok is self-service to gain more audiences and bring popularity for your brand with new potential audiences. TikTok ads are for brands and all the users who want to improve their TikTok accounts with huge followings. Target your specific audiences on TikTok ads based upon the following factors:

• Age

• Gender

• Interest

• Location

• Behavior

Before getting into TikTok ads, know your target audiences to reach the right audiences globally. Grow your business by reaching your target audiences through TikTok advertising.

Types Of TikTok Ads

There are varieties of options on advertising features to make your content visible to new audiences. Know the features of each type from the below points to utilize it in the power way.

1. In-Feed Ads

The InFeed ads appear in between when you are busy scrolling the FYP. TikTok allows only 15 seconds to show the ad, so try to make content within the time period. The users can share your ads where you will get the chance to get your target audiences.

2. Brand Takeover Ads

These ads appear once the user opens their TikTok application. It is a full-screen video ad where you can include a CTA button to direct your target audiences to the place where you want them. There will be a great reach for your brand and gain indirect sales benefits by gathering your audiences to the right place. An important note is, the user can view only one brand ad in a day. So use it most effectively.

3. TopView Ads

TikTok allotted a certain space for performing ads. The TopView ads are just like the Brand Takeover ads where the user sees your ad when they open the TikTok application. The only difference is Brand Takeover ads appear as soon as you open up the application, but the TopView ads appear after 5 seconds of application usage. You can make 60 seconds of full-screen video.

4. Hashtag Challenge Ads

These ads cannot be shared outside TikTok. Only the TikTok users can utilize this opportunity to show their creativity and improve brand awareness. Create engaging and creative content to grab the attention of target audiences. Brands can get both organic and sponsored benefits responsible for their growth. Direct your users to the specific challenges using this ad.

5. Influencer Ads

Influencer ads are the most effective method to gain new audiences and increase brand awareness. Influencers publish your content as the sponsored post on their page. Since the content quality of influencers is always good, there is a great chance to increase customer count.

TikTok Advertising Strategies For Your Brand Growth

Follow the below strategies while creating TikTok ads to gain better results:

Tip #1: Create Quality Content

People will watch any content only if it looks exciting and engaging. Prepare ad content that gives a clear message about your brand or your goal. TikTok users will watch your ad to the fullest only if it is high quality. 

Create engaging content to boost views on TikTok and get a better engagement rate by landing your target audiences on your video. The best content drives more audiences and customers to your ads.

Tip #2: Find Your Target Audiences

TikTok ads have the option to target specific audiences for displaying your ad to the right people. Also, the content you prepare should be according to their interest. Find the audiences who show interest in your niche and the content they are likely to watch. 

Generally, people will have some expectations of brands, and you have to fulfill their expectations to achieve success for your brand. Put all your effort and perform a complete analysis of your competitors to know your audience’s interest. Experiment with different contents to identify the better concept.

Tip #3: Take The Help Of Influencers

Influencers have great exposure on all social media sites. Combine with the right influencers who have your target audiences to increase reach for your brand with their sponsored content. Influencer advertising is the best strategy to gather new potential audiences and help to boost your business.

Communicate with the chosen influencers regularly and maintain a good relationship to get quality work from them. Influencers already have huge followings, and when the ad related to your brand displays on their page, you can get higher engagement.

Tip #4: Keep An Eye On The Discover Page

Scroll down the discover page regularly to find the trending content and creative ads. When you relate your content with the trending topic, you can attract many audiences to your campaign. Learn the techniques used in the trending content and incorporate them while preparing your content.

Also, respond to your competitor’s campaign to get the attention of their followers towards your TikTok page. It also helps to recognize you when your ad displays on their page. 

#5. Use All New TikTok Features

Make your TikTok ads enjoyable and engage people with your fun content. When your content is humorous, you can easily direct your audiences to the landing page and increase sales conversions. 

Make use of all features like sounds, effects, and filters on your ad content to capture the attention of target audiences. A trending sound with perfect effects fit for your content can make your ad attractive and increase brand reach.

Wrapping Up

TikTok is experiencing a successful journey with plenty of trending videos from global audiences. Due to the pandemic situation, most brands focus on the online medium to get new audiences and increase sales by using their marketing plan. Since the competition on TikTok keeps on growing, don’t miss out on the advertising feature to feature your brand. 

Utilize TikTok’s advertising feature by making entertainment and engaging content. Use the above points to improve your TikTok ads. 

Run the TikTok ads to attain brand success with your creativity!

Author Bio: 

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.

Four Best Ways to Maximize Your TikTok Ads

TikTok might just seem like a way to showcase your best dance moves, but it is one of the fastest-growing social media platforms in the world. Available in over 200 countries and with over 100 million monthly active users in America alone, it has become an essential marketing tool, particularly for those brands looking to target younger demographics.

As the popularity of the platform continues to rise, TikTok advertising is only going to become more important. How do you maximize your results, though? We have taken a closer look at some top tips to help you:

1)     Keep vertical video in mind

One of the most common mistakes people make is using landscape videos. TikTok is a vertical platform, which means you want your videos to be aligned with the platform – although it is possible to use square videos.

2)     Hook them instantly

TikTok is a fast-paced app, which means you need to immediately capture your customers’ attention. To do this, you should take the time to understand what it is that’s motivating your target audience.

3)     Be concise

Not only do you have to capture their attention immediately, but you also have to maintain it. Videos that are between 10 and 25 seconds in length enjoy the highest engagement.

4)     User-generated content

One of the most successful methods of maximizing your TikTok ads is to utilize user-generated content. This helps to draw in existing users and helps ensure your brand is targeting your core demographics.

Need help with your TikTok ads?

TikTok ads can help you to transform your digital marketing, but here at Realtime Outsource, we know how challenging it can be. That is why our experienced team is here to help you with content creating, page management, and social ads, so if you want to find out how we can help you, Get in touch today.

TikTok: The social media platform that grows amid the pandemic

COVID-19 pandemic has become a major obstacle for many brands and companies. However, for others, it has represented an opportunity to emerge. An example of this is TikTok, a social media platform that opens the way to new talents, allowing brands and companies to obtain effective results through content creators.

The pandemic for reference.

No one can look back at 2020 without mentioning the coronavirus pandemic. This event has completely transformed our lifestyle and led us to change our customs, including socializing, working, and even shopping.

Consequently, social media has taken the leading role. Although we already used to spend some hours of the day using its platforms, the lockdown considerably increased the time we spend browsing the Internet and using our smartphones looking for some way to get fun or connect with other people. This also left us with an unprecedented number of content creators.

All social media platforms experienced changes and a wave of users with more time available to take advantage of them. However, there is always a protagonist, and this time it is TikTok.

Impressive numbers.

According to Sensor Tower data, TikTok was downloaded more than two billion times worldwide during the first quarter of 2020 on both Android and IOS. Besides, its study pointed out that this increase is intrinsically related to the pandemic. Shortly after it was enacted, TikTok rebounded in popularity, garnering more downloads than any other app.

New talents.

With the popularity of TikTok, “TikTokers” also emerged, and this also revolutionized social media, not only in the way people use it but also in how brands and companies do digital marketing.

There are users who have gained so much fame within the platform that they now have millionaire contracts with brands worldwide. Additionally, many marketing companies have included the “TikTokers” category in their specialist lists to help companies boost their products or services through content on TikTok.

Places.

China, the United States, and India are the countries where more users are using TikTok, reaching almost 10% of the total downloads. This social media platform's popularity in its main cities has been so big that almost all local and international businesses and brands (with operations there) are implementing advertising strategies based on their particular video content.

Relevant information about the pandemic.

Various organizations and even presidents have joined TikTok in the midst of their efforts to help the population stay informed about the coronavirus situation. In August, a study showed that a group of 117 videos, many of which were created by the World Health Organization, were viewed 1 billion times.

Most of them focused on issues such as anxiety and emotional challenges that people can experience during the quarantine.

The reason behind its popularity.

TikTok is a cool and jovial app that users can have fun with. However, what has allowed it to gain popularity is its content approach. Contrary to other social networks, TikTok promotes the content instead of the authors, so more and more people feel motivated and confident to use it.

What is TikTok and why is it useful for your Content Marketing

Have you heard about TikTok? This is an app for mobile devices that allows you to create and share short-duration videos -they could have a length between 15 and 60 seconds. It is so good! But isn't this something we've seen before? Yes, you can use other social networks to publish audiovisual content, but the main feature of TikTok is that it allows you to customize videos with different effects and animations. That's great, don't you think?

Now it has caught your attention, right? However, you still have a lot to discover about it. Could you imagine that TikTok would be useful to improve your content marketing strategies? No? Well, you will change your mind later. Continue reading!

Why is TikTok useful for your content marketing?

TikTok has 1.5 billion downloads on the App Store and on Google Play, hinting that its growth is imminent. Although most of its users are young, more and more people of all ages are becoming part of these numbers.

This application/social network promises to be a competition for social networks such as Instagram and Facebook, as it has managed to win the best positions of use and recommendation ranking in a very short time.

Besides, 90% of users of the app use it anytime, anywhere, whether at home, shopping malls, schools, or on the way to work. An example of the great reach of this social network is that many influential people are using it more frequently, and this fact has considerably increased their number of followers and visits.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

How can I use TikTok to optimize my content marketing strategies?

First of all, we have that TikTok already offers the opportunity to advertise. For your company, this may be a good time to build a user base and enjoy organic advertising techniques to display your products or services. Also, you can do the following:

1. Make the most out of Hashtag Challenges

Challenges are a key part of the TikTok community and content. At any time, you can create a series of challenges that users can participate in. This will attract many TikTokers to your account!

2. Use native videos

You can also create native advertising within TikTok. Furthermore, you can measure the impact of your ads by clicks, CTR, total number of visits, average duration of reproduction, interaction, or impressions.

3. Take advantage of Brand takeover

You can also opt for brand takeover. This term refers to the full-screen ads that the application shows on the user's timeline before someone plays their video. These types of ads can be of different formats, like GIFs, images, or videos and you can link them to a landing page on your website or to a Hashtag Challenge within TikTok.

Can you see how easy and beneficial it is to use TikTok to create quality content and take your brand to the highest level? Don't miss the opportunity to do so and join this huge creative and innovative community!