Instagram's algorithm can be difficult to understand, but it doesn't have to lower your organic reach and engagement.
In fact, you can grow your follower base if you understand and leverage how the new algorithm sorts users' feeds.
Do you want to know how to do it? That's why we are here. In this post, you can find the best ways to boost your organic traffic on Instagram.
So, let's get started.
Experiment with different types of content.
In addition to photos or images, Instagram allows its users to post videos. However, many people constantly overlook this resource, missing out on all the benefits that clips offer to drive organic traffic.
Social media marketers say that photos tend to get more likes than videos, but that doesn't mean they're better. Videos generate on average twice as many comments as photos, meaning that they also generate interaction and engagement.
In other words, you can post both videos and photos to boost your presence on social media. But remember that those pictures and videos you upload to your Instagram profile must be creative!
Promote engagement with contests or question sessions.
There's a very useful tool if you want to motivate your followers to interact with your Instagram posts: call-to-action. That's why giveaway contests have become so popular and can be so effective in driving traffic to a brand or business.
You can use call-to-actions like "tag a friend" or "vote for your favorite," for example. In less time than you think, you will see your giveaway posts generating much more comments than the usual posts.
But you shouldn't overuse contests. We recommend doing a giveaway contest with call-to-actions once every few months to keep your audience expectant and excited.
In addition to call-to-actions, you can also ask questions. Leaving a box with questions in your stories or writing a question in your feed's post can help you generate more interaction and get more clicks.
Leverage Instagram stories
Over 60% of marketers use Instagram but only around 15% use its stories feature.
However, it's essential to know that stories are a prominent element in the Instagram app – sometimes they are even more important than the feed. Therefore, if you haven't tried them, you're likely missing out on many benefits that the social media platform can bring to your brand or business.
Stories allow you to stay on top of your followers’ feed, thus drawing their attention much easier. Also, if they see your stories, the algorithm can help your Instagram profile rank higher in users' feeds.
Other ways to boosts your organic traffic on Instagram.
- Use curate user-generated content.
- Use live video to appear first at stories feed.
- Use Instagram ads if you have an Instagram Business Profile.
- Create Instagram-specific content.
Final thoughts.
Instagram is considered among the best tools to build a strong audience and community for your business. Even if you're not a marketer, you've likely seen how important this app can be in helping brands and companies grow and succeed.
So, why not take advantage of all the benefits that Instagram promises to increase your organic traffic and take your project to where you want it to be?