Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.
In this episode of the Be Real Show, Travis and Justin open up the show discussing the inspiration behind Conversion Fanatics. Justin prefers to work with established eCommerce businesses because they are the easiest to help. If you need help with your conversions, first, look at your data. Where are your visitors? Where are your visitors falling off? From there, Justin will start collecting qualitative data through surveys. Then, they measure what is most important from the consumer's point of view. Justin's favorite report is the shopping behavior report because it will tell you if consumers are even putting any products in their online shopping cart. Later, Justin explains the reason some companies do not really care about their home page. Stay tuned to hear Justin answer the top ten questions, including the top four books he highly recommends.
Connect
LinkedIn - https://www.linkedin.com/in/justin-christianson-33b4836/
Website - https://conversionfanatics.com
Twitter - https://twitter.com/convfanatics
Facebook - https://www.facebook.com/justin.christianson
YouTube - https://www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRww
Resources Mentioned
Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
HotJar - https://www.hotjar.com
Influence: The Psychology of Persuasion
Playing to Win: How Strategy Really Works
People Mentioned
Jeff Bezos – @jeffbezos