Be Real Show

#205 - Jeff Hahn gets real about Creating a Crisis Plan

Jeff Hahn is a multiple business owner. He is the owner of the Apron agency specializing in food and PR folks. He manages Predicted Media Network, Hahn Public Communications and White Lion Interactive. He has been a communication practitioner for almost 30 years.

Jeff Hahn is a multiple business owner. He is the owner of the Apron agency specializing in food and PR folks. He manages Predicted Media Network, Hahn Public Communications and White Lion Interactive. He has been a communication practitioner for almost 30 years.

Episode Summary:

In this episode of the Be Real Show, Travis is joined by Jeff Hahn and they discuss messenger selection, and creating a crisis plan.

Connect:

Jeff Hahn

Website - http://hahnpublic.com & https://apronfoodpr.com/

LinkedIn - https://www.linkedin.com/in/jeff-hahn-aa2aa0119/

Resources Mentioned:

Break Bad News - https://breakingbadnewsbook.com

#204 - Gessie Schechinger gets REAL about automation to make more revenue in 2020.

Gessie Schechinger is The Laziest Sales Man in America. Vice President of Sales for OnCourse Sales Engagement, he is is passionate about leveraging technology and automation to make and surpass revenue. won multiple sales award from two different fortune five hundred companies. He has 20+ years of sales and outbound call experience.

Gessie Schechinger is The Laziest Sales Man in America. Vice President of Sales for OnCourse Sales Engagement, he is is passionate about leveraging technology and automation to make and surpass revenue. won multiple sales award from two different fortune five hundred companies. He has 20+ years of sales and outbound call experience. He also co-hosts the Tech Tales podcast

Episode Summary:

In this episode of the Be Real Show, Travis is joined by Gessie Schechinger and they discuss automation to make revenue.

Connect:

Gessie Schechinger

Twitter -  https://twitter.com/TheRealGessie

LinkedIn - https://www.linkedin.com/in/gschech/

 

 

Resources Mentioned:

 

Tech Tales - https://techtales.podbean.com4

#203 - Dr. Erica Risberg gets REAL about All Things in the Name of Love,

Dr. Erica Risberg has over thirty years of experience as a cultural heritage consultant, producer, and researcher as well as over 10 years as a voiceover talent. As a passionate nutritional advocate and pacifist, she produces and hosts a podcast (All Things in the Name of Love) focused on inspiring listeners to live as their authentic spiritual selves.

Dr. Erica Risberg has over thirty years of experience as a cultural heritage consultant, producer, and researcher as well as over 10 years as a voiceover talent. As a passionate nutritional advocate and pacifist, she produces and hosts a podcast (All Things in the Name of Love) focused on inspiring listeners to live as their authentic spiritual selves.

Dr. Risberg earned her doctorate in cultural studies and has applied that knowledge to create educational and tourism content for cultural heritage organizations. In her role as a voiceover talent, she lends her voice to create compelling narratives for commercials, explainer videos, audiobooks, and the occasional game.

Episode Summary:

 

In this episode of the Be Real Show, Travis is joined by Dr. Erica Risberg, host of the podcast All Things in the Name of Love, and they discuss happiness, anxiety and love.

 

 

Connect:

 

Erica Risberg

Website - http://www.ericarisbergvo.com

Twitter -  https://twitter.com/EricasVOs

LinkedIn - https://www.linkedin.com/in/ericarisberg/

#188 - Bill Coletti gets REAL about Crisis Communications

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Bill is a reputation management expert with more than 25 years of global experience managing high-stakes crises, issues management and media relations for both Fortune 500 companies and winning global political campaigns.

Bill is a reputation management expert with more than 25 years of global experience managing high-stakes crises, issues management and media relations for both Fortune 500 companies and winning global political campaigns. He previously led the Global Risk and Crisis Communications Practice for Hill+Knowlton Strategies and was a senior strategist for Public Strategies where as a member of the senior management team he was responsible for the firms growth strategy.

 

•                   Best selling author of Critical Moments: The New Mindset of Reputation Management

•                   Crisis Communication and Professional Development expert

•                   Wall Street Journal Risk & Compliance panelist

 

 

 

Episode Summary:

 

In this episode of the Be Real Show, Travis is joined by Bill Coletti, a reputation management expert, and they discuss what can happen to your business in crisis and the steps of what you should do first. They talk about the evolution of AI vs the need for critical thinking.

 

Connect:

 

Website -   https://kith.co

                      https://billcoletti.com

Twitter -     https://twitter.com/bcoletti

LinkedIn -  https://www.linkedin.com/in/billcoletti/

YouTube -  https://www.youtube.com/channel/UCmLAgAF2cjeRDP_hfchWWrg/videos

 

 

Resources Mentioned:

 

Critical Moments - https://www.criticalmomentsbook.com

 

Rev App - https://www.rev.com/voicerecorder

 

Fluent Forever - https://fluent-forever.com

 

Strategic Coach Dan Sullivan - https://www.strategiccoach.com

 

 

 

 

People Mentioned

 

Antonio Brown - https://twitter.com/AB84

 

Troy Aikman - https://twitter.com/TroyAikman

 

 

#187- Kelly Glover gets REAL about getting booked on Podcasts

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Powerhouse publicist that specializes in booking podcast tours for entrepreneurs and authors. She has an 18-year track record working in media and talent management.

Powerhouse publicist that specializes in booking podcast tours for entrepreneurs and authors. She has an 18-year track record working in media and talent management.

 

  • Founder of The Talent Squad

  • Background in commercial radio

  • Hosted her own syndicated radio show

  • Worked as a talent agent a d celebrity interviewer

  • Produces award winning podcasts

 

 

Episode Summary:

 

In this episode of the Be Real Show, Travis is joined by Kelly Glover, a powerhouse publicist behind the talent squad.  They discuss the impact of podcasting as a mechanism for PR, getting placement, engagement or just getting your voice out there. They talk about correctly tracking your analytics.

 

Connect:

 

Website -    http://thetalentsquad.com

Facebook -  https://www.facebook.com/TheTalentSquad  

Instagram - https://www.instagram.com/thetalentsquad1/

LinkedIn -    https://www.linkedin.com/in/gloverkelly/

 

 

Resources Mentioned:

 

Profit First - https://www.amazon.com/Profit-First-Techniques-Successful-Entrepreneur/dp/1707841942/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1576412201&sr=1-1-spons

 

I used to be a Miserable F*ck - https://www.amazon.com/Used-Be-Miserable-Everymans-Meaningful/dp/0062856340/ref=sr_1_1?crid=3BVD5H9PXMVWG&keywords=i+used+to+be+a+miserable+john+kim&qid=1576412259&s=books&sprefix=I+used+to+be+a+%2Cstripbooks%2C135&sr=1-1

 

Story Brand - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_3?crid=2MEX02UO3D5K5&keywords=story+brand&qid=1576412290&s=books&sprefix=story+%2Cstripbooks%2C182&sr=1-3

 

 

People Mentioned

 

Jeffrey Hayzlett - https://twitter.com/JeffreyHayzlett

 

#161 - Prentice Howe gets real about working with some of America's most iconic brands

Prentice Howe is the owner of Door Number 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America's most iconic brands, including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, the New York Times, and more.

Prentice Howe is the owner of Door Number 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America's most iconic brands, including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, the New York Times, and more.

 

Connect

Linkedin – https://www.linkedin.com/in/prentice-howe-54163b4/

Twitter – https://twitter.com/prenticehowe

Facebook – https://www.facebook.com/prenticehowe

Entrepreneur – https://www.entrepreneur.com/author/prentice-howe

Crunch – https://www.crunchbase.com/person/prentice-howe

Website – https://www.dn3austin.com

 

People Mentioned

Randolph Alles

Resources

Google Drive - https://www.google.com/drive/  

 

Books

The Empowered Challenger Playbook by Prentice Howe: https://amzn.to/2Io1SkU

The Catcher in the Rye by J.D. Salinger: https://amzn.to/2rgxJMI

 

#152 - Leslie E Smith gets real about Funding your Businesses Dreams

Leslie led the launch of Silver Hill Funding as well as Commercial Direct, and oversees sales and operations for the entire small-balance commercial lending division. She has been instrumental in driving productivity and growth for nearly a decade within the Bayview organization.

Leslie led the launch of Silver Hill Funding as well as Commercial Direct, and oversees sales and operations for the entire small-balance commercial lending division. She has been instrumental in driving productivity and growth for nearly a decade within the Bayview organization. Leslie’s key contributions include building a banker education program, managing the top 50 correspondent relationships, and leading expansion into international markets, as well as overseeing Project Management, Vendor Management and Process Engineering groups within Bayview Loan Servicing.

 

Connect

Linkedin – https://www.linkedin.com/in/leslieeborjas

Twitter – https://twitter.com/CommDirectLoans

Facebook – https://www.facebook.com/CommercialDirectLending/

Youtube – https://www.youtube.com/channel/UCzXoV851O4pxDnuWQ7KGfug

Website – https://silverhillfunding.com/leslie-e-smith/

 

People Mentioned

Michelle Obama – https://twitter.com/MichelleObama

 

Resources

One Note – https://www.onenote.com

 

 

Books

Becoming by Michelle Obama: https://amzn.to/2zawa4r

#151 - Kai-Fu Lee gets real about "AI Super Powers

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Dr. Kai-Fu Lee is the Chairman and CEO of Sinovation Ventures and President of Sinovation Venture's Artificial Intelligence Institute. Sinovation Ventures, manages $2 billion in investment funds, is a leading venture capital firm focusing on developing the next generation of Chinese high-tech companies.

Dr. Kai-Fu Lee is the Chairman and CEO of Sinovation Ventures and President of Sinovation Venture's Artificial Intelligence Institute. Sinovation Ventures, manages $2 billion in investment funds, is a leading venture capital firm focusing on developing the next generation of Chinese high-tech companies.

Prior to founding Sinovation in 2009, Dr. Lee was the President of Google China and held executive positions at Microsoft, SGI, and Apple. He is a Fellow of the Institute of Electrical and Electronics Engineers (IEEE), Times 100 in 2013, WIRED 25 Icons , Asian Business Leader 2018 by Asia House, and followed by over 50 million audience on social media.

In the field of artificial intelligence, Dr. Lee built one of the first game playing programs to defeat a world champion (1988, Othello), as well as the world's first large-vocabulary, speaker-independent continuous speech recognition system. Dr. Lee founded Microsoft Research China, which was named as the hottest research lab by MIT Technology Review. Later renamed Microsoft Research Asia, this institute trained the great majority of AI leaders in China, including CTOs or AI heads at Baidu, Tencent, Alibaba, Lenovo, Huawei, and Haier. While with Apple, Dr. Lee led AI projects in speech and natural language, which have been featured on Good Morning America on ABC Television and the front page of Wall Street Journal. He has authored 10 U.S. patents, and more than 100 journal and conference papers. Altogether, Dr. Lee has been in artificial intelligence research, development, and investment for more than 30 years. His New York Time and Wall Street Journal bestselling book AI Superpowers discusses US-China co-leadership in the age of AI as well as the greater societal impacts brought upon by the AI technology revolution.

 

Connect

Linkedin – https://www.linkedin.com/in/kaifulee/

Twitter – https://twitter.com/kaifulee

Wikipedia – https://en.wikipedia.org/wiki/Kai-Fu_Lee

Instagram – https://www.instagram.com/kaifu_lee/

Facebook – https://www.facebook.com/drkaifulee/

Google+ – https://plus.google.com/101657038397569061811

Website – http://www.sinovationventures.com

 

People Mentioned

Confucius

Elon Musk – https://twitter.com/elonmusk

 

Resources

VIP Kid – https://www.vipkidteachers.com/ 

 

Books

AI Superpowers by Kai-Fu Lee: https://amzn.to/2QmNV6y

#149 - AJ Wilcox gets real about LinkedIn Advertising & Social Ad Success

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AJ Wilcox has spent over $100M on LinkedIn Ads. His team manages the largest and most sophisticated accounts on LinkedIn worldwide. He says we have two choices: spend a minimum of $3000 per month on LinkedIn, OR spend nothing. In this episode, he shares the best practices for both strategies to get leads from the platform.

AJ Wilcox has spent over $100M on LinkedIn Ads. His team manages the largest and most sophisticated accounts on LinkedIn worldwide. He says we have two choices: spend a minimum of $3000 per month on LinkedIn, OR spend nothing. In this episode, he shares the best practices for both strategies to get leads from the platform.

AJ Wilcox has been an online marketer since 2007 and managed hundreds of Google Adwords, Facebook and LinkedIn campaigns. In 2014 he decided to venture out on his own and started B2Linked in an effort to spread the success he was experiencing on LinkedIn while advertising to other companies. Today AJ is a certified LinkedIn Ads Partner.

 

Connect

Linkedin – https://www.linkedin.com/in/wilcoxaj/

Twitter – https://twitter.com/wilcoxaj

Facebook – https://www.facebook.com/profile.php?id=100009257516499&ref=br_rs

Website – https://b2linked.com/

 

People Mentioned

Jeff Weiner – https://twitter.com/jeffweiner 

 

Resources

Join.me – https://www.join.me/

 

Books

Drive by Daniel H. Pink: https://amzn.to/2ViYL0A

#145 - Anik Singal teaches over 250,000 students all over the World

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Anik Singal started his Entrepreneurial journey 15+ years ago right from his dorm room. He had absolutely no experience and stumbled into this world by mistake. After struggling for 18 months, he was just about to give up when he finally broke the first part of the code!

Anik Singal started his Entrepreneurial journey 15+ years ago right from his dorm room. He had absolutely no experience and stumbled into this world by mistake. After struggling for 18 months, he was just about to give up when he finally broke the first part of the code! Since then, Anik Singal has sold over $200 Million worth of products. He has been featured in BusinessWeek as a Top 3 Entrepreneur Under 25. Anik Singal has also been recognized TWICE as a Inc 500 CEO.

Anik Singal has taught over 250,000 students all over the World. Not only is he an Entrepreneur - but partners with his wife to build schools in the Slums of India and also adopts villages in East Africa through the power of Micro-Funds. Anik Singal is on a journey to become the World's #1 advocate for Entrepreneurship.

 

Connect

Linkedin – https://www.linkedin.com/in/aniksingal

Twitter – https://twitter.com/aniksingal

Facebook – https://www.facebook.com/AnikSingalcom/

Google+ – https://plus.google.com/u/0/+AnikSingal

Youtube – https://www.youtube.com/user/aniksingalcom/ 

Wikipedia – https://en.wikipedia.org/wiki/Anik_Singal

Website – http://aniksingal.com

Blog – https://lurn.com/blog/author/anik/

Quiz – https://escapebook.com/quiz/

 

People Mentioned

Jack Canfield – https://twitter.com/JackCanfield

Daymond John – https://twitter.com/TheSharkDaymond 

Warren Buffett – https://twitter.com/warrenbuffett

 

Resources

Lurn – https://lurn.com/

 

Books

eSCAPE by Anik Singal and Daymond John: https://amzn.to/2Bl2qC9 

#142 - Christina Nicholson builds Media Maven to help clients attain Media PR Success

Christina Nicholson is a former TV reporter and anchor who now owns and operates a public relations firm, Media Maven. She helps small business owners earn exposure through media relations, video production, writing, and blogging. She also recently launched Master your PR--an online course that teaches small business owners how to handle public relations on their own.

Christina Nicholson is a former TV reporter and anchor who now owns and operates a public relations firm, Media Maven. She helps small business owners earn exposure through media relations, video production, writing, and blogging. She also recently launched Master your PR--an online course that teaches small business owners how to handle public relations on their own. Christina also has a local lifestyle and family blog, Mascara Maven. She lives in South Florida with her husband and two young children.

In this episode of the Be Real Show, Christina and Travis open up the show discussing ways to earn media coverage. Christina reveals the process of submitting your content, how to utilize Twitter, and why you should keep things short and sweet. Then, we learn the reason you don’t need a formal press release and why you should always follow-up. Christina reveals how she made over 26,000 dollars in just one month from appearing on a podcast and maintaining her relationship with the podcaster. Later, Christina explains how to become a contributor for a media outlet and why you need to promote continually. Lastly, Travis gives Christina some quickfire questions including where she wants to travel, how she starts her day, a skill she wants to master, and her favorite podcasts.

Connect

LinkedIn – https://www.linkedin.com/in/christinaallday

Twitter - https://twitter.com/christinaallday

Website – https://www.mediamavenandmore.com/

Podcast - Become a Media Maven

Blog - http://www.christinaallday.com/about/

People Mentioned

Amy Porterfield - @AmyPorterfield

Pat Flynn - @PatFlynn

Oprah Winfrey - @Oprah

Jimmy Fallon – @jimmyfallon

Jimmy Kimmel - @jimmykimmel

Books

Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

#141 - Adam Teeter talks about VinePair Visions

Adam founded VinePair with Josh with one simple goal: create a publication he actually wanted to read in a space he was extremely passionate about. Since founding the publication, Adam has become recognized as an authority on how to make the drinks world accessible to everyone as well as on the ever-evolving media landscape.

Adam founded VinePair with Josh with one simple goal: create a publication he actually wanted to read in a space he was extremely passionate about. Since founding the publication, Adam has become recognized as an authority on how to make the drinks world accessible to everyone as well as on the ever-evolving media landscape. He is the winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship and holds an MBA from NYU Stern.

In this episode of the Be Real Show, Adam and Travis open up the show discussing Adam’s company VinePair and the things that keep him motivated to be the best. Then, the two talk about trends in the alcohol industry, how hotels can outdo Airbnb, and why Vegas is the best. Adam sees VinePair as the ultimate influencer, so they don’t explore influencer marketing because it is mostly smoke and mirrors. Later, Adam reveals how VinePair makes most of their money from ad dollars and sponsored content. Lastly, Travis gives Adam some quickfire questions including where he wants to travel, how he starts his day, who he would take to dinner, and his favorite app.

Connect

LinkedIn – https://www.linkedin.com/in/adamteeter

Twitter - https://twitter.com/adamteeter?lang=en

Website – https://vinepair.com

Email – advice@vinepair.com

Instagram - https://www.instagram.com/vinepair/

 

People Mentioned

Gary Vaynerchuk - @garyvee

Joanne Wilson - @thegothamgal

Elon Musk - @elonmusk

Slack – @SlackHQ

 

#139 - Investing Options for Profits with Jeffrey Weber

Jeffrey Weber is a happily retired Auditor from the US Army. He began using the Automated Investing Management (AIM) method over 30 years ago when stationed in South Korea after reading a book from Robert Lichello, "How to Make $1,000,000 in the Stock Market Automatically."

Jeffrey Weber is a happily retired Auditor from the US Army. He began using the Automated Investing Management (AIM) method over 30 years ago when stationed in South Korea after reading a book from Robert Lichello, "How to Make $1,000,000 in the Stock Market Automatically." Over the past 30 years, he has experimented with and learned from the AIM method. He also gave workshops, wrote a 350-page book on the topic, and started a monthly newsletter on the system. The strong performance and growth in his investments have allowed him to support his family during many challenges. It also has afforded him the ability to be retired with a more comfortable lifestyle. He sees the financial difficulties that others are facing to have a good future and retirement. He wants to help others take control of their financial investing to earn profits with a simple and safe method that will work over a lifetime.

In this episode of the Be Real Show, Jeffrey tells us about his unique styles of investment, and we learn about the Robert Lichello’s Automated Investing Management (AIM) method of managing your investments.  Jeffrey tells us to keep half of our cash and invest the other half.  Also, Jeffrey urges people to start investing as young as possible and always advises investors to buy low and sell high to turn their investments into profits.  Later, Jeffrey explains what two things affect the price of stocks and why financial planners would never advise using the AIM method.

Website – http://www.jjjinvesting.com

Email – jeff@jjjinvesting.biz

Twitter - @jjjinvesting

Books

How to Make 1,000,000 Dollars in the Stock Market Automatically

Here Are the Customers' Yachts: How to Systematically Buy Low, Sell High, and Earn Lifetime Profits

I Guarantee You Will Buy Low Sell High and Make Money

Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence