What is TikTok and why is it useful for your Content Marketing

Have you heard about TikTok? This is an app for mobile devices that allows you to create and share short-duration videos -they could have a length between 15 and 60 seconds. It is so good! But isn't this something we've seen before? Yes, you can use other social networks to publish audiovisual content, but the main feature of TikTok is that it allows you to customize videos with different effects and animations. That's great, don't you think?

Now it has caught your attention, right? However, you still have a lot to discover about it. Could you imagine that TikTok would be useful to improve your content marketing strategies? No? Well, you will change your mind later. Continue reading!

Why is TikTok useful for your content marketing?

TikTok has 1.5 billion downloads on the App Store and on Google Play, hinting that its growth is imminent. Although most of its users are young, more and more people of all ages are becoming part of these numbers.

This application/social network promises to be a competition for social networks such as Instagram and Facebook, as it has managed to win the best positions of use and recommendation ranking in a very short time.

Besides, 90% of users of the app use it anytime, anywhere, whether at home, shopping malls, schools, or on the way to work. An example of the great reach of this social network is that many influential people are using it more frequently, and this fact has considerably increased their number of followers and visits.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

What does this mean? Should I start creating content on TikTok? The answer is positive only if your target audience meets parameters such as: it is young or avant-garde (between 14 and 24 years old approximately), and also if your brand is located in niches related to lifestyles or music.

How can I use TikTok to optimize my content marketing strategies?

First of all, we have that TikTok already offers the opportunity to advertise. For your company, this may be a good time to build a user base and enjoy organic advertising techniques to display your products or services. Also, you can do the following:

1. Make the most out of Hashtag Challenges

Challenges are a key part of the TikTok community and content. At any time, you can create a series of challenges that users can participate in. This will attract many TikTokers to your account!

2. Use native videos

You can also create native advertising within TikTok. Furthermore, you can measure the impact of your ads by clicks, CTR, total number of visits, average duration of reproduction, interaction, or impressions.

3. Take advantage of Brand takeover

You can also opt for brand takeover. This term refers to the full-screen ads that the application shows on the user's timeline before someone plays their video. These types of ads can be of different formats, like GIFs, images, or videos and you can link them to a landing page on your website or to a Hashtag Challenge within TikTok.

Can you see how easy and beneficial it is to use TikTok to create quality content and take your brand to the highest level? Don't miss the opportunity to do so and join this huge creative and innovative community!

9 Writing Tactics to Create Great Social Media Posts

Competition among content creators is intense. On Instagram alone, users share more than 100 million photos and videos per day.

Are you able to Beat Your Competitors and Stand Out on Social Media? Are your posts good enough to grab the audience’s attention?

If you want to boost your marketing efforts, you should improve the quality of your posts. And the very first step you should take is to learn the following nine writing tactics.

Keep it short and simple

People use social media for fun, and they do not really like to read long sophisticated posts. So if you want your audience to engage with your content, you should keep the caption short and sweet. It means you should express your ideas as clearly as possible, trying to avoid wordiness.

Do you wonder what the best length for a post is? According to statistics, the perfect length for a post varies from platform to platform:

●       Facebook – 40-80 characters

●       Instagram – under 125 characters

●       Twitter – 71-100 characters

●       LinkedIn around – 100 characters

Be specific

Every social media post should present one specific idea. So before you start writing a caption, ask yourself, “What specific message do I want to deliver?”

If you want to discuss multiple points, you should create a few separate posts. Why? It’s easier for people to consume small chunks of information rather than big ones.

Master the art of storytelling

Do you struggle to engage your social media followers? Write a story that will resonate with your target audience to get the desired result – to connect with the followers on a deeper emotional level.

What can be considered as a “story”? A childhood memory, dream, desire, or anything relatable to your target audience.

Who can be the main character of your story? You, your follower, your friend, or even a fictional character.

Use emojis wisely

Emojis enrich nonverbal communication a lot, so it’s a good idea to use them. If you want to increase the accuracy of your caption, add one or two relevant emojis to the text. It will help you to ensure that your message will not be misinterpreted.

There are three main rules of using emojis:

●       Don’t use emojis which have a double meaning (for instance, banana and eggplant)

●       Don’t use emojis, which are displayed differently on Apple and Android devices.

●       Don’t substitute words with emojis.

Master the art of storytelling

Add hashtags

Hashtags are another essential element of social media posts. By simply adding a few relevant hashtags to your caption, you will increase your post’s visibility and boost your marketing efforts.

There are a few types of hashtags you can use:

●       Your own branded hashtag

●       Product or service hashtags: #nikeshoes, #blackdress

●       Niche hashtags: #fashionblogger #fashionista

●       Location hashtags: #nyc, #oneworldtradecenter

●       Daily hashtags: #transformationtuuesday

●       Acronym hashtags: #tbt, #ootd

Here is the best number of hashtags for different social media platforms:

●       Facebook 1-2 hashtags

●       Twitter 1-2 hashtags

●       Instagram 4-9 hashtags

●       LinkedIn1-2 hashtags

Set the right tone of voice

Who are the people who follow you on social media? How old are they? What are their education and income level?

Answer these questions, and then it will be easier for you to decide what tone of voice to use: formal or informal, friendly or playful, etc. Besides, this information will help you to understand whether you can use slang and acronyms or not. If your target audience is teenagers – slang is encouraged, but if you target 40-year-old women – slang is inappropriate. 

Proofread twice

Once you have written a social media post, you need to proofread it. You should reread every sentence and every hashtag to spot grammar mistakes typos.

Do you find it challenging to catch your own mistakes? Use an online grammar checker or visit the best paper writing site to get professional assistance.

Personalize your message

Your followers want to feel valued and special. So why don’t you make them feel this way? Personalize your message using the words “you” and “yours” to make a follower believe that you have written this very post, especially for him.

Add a call to action

Every good social media post should end with a call to action. Depending on your marketing goals, you can ask your followers to complete one of the following actions:

●       “Tag a friend”

●       “Answer the question in the comments below”

●       “Caption this pic”

●       “Vote in the comments”

●       “Share this post with a friend”

The more people will interact with your post, the higher the results you get. Find the right words to create an irresistible call to action, and your social media campaign will be a success.

Wrapping up

Use these nine writing tactics, and you will create outstanding social media posts with ease. You will boost engagement and achieve the goals set. You can do it!

Four Tips to impact your followers: get leads through social media.

It is not enough to have a large number of followers on your social media accounts, your company should also strive to impact them and make users want to learn more about your brand. Social networks represent one of the best channels through which a business can attract leads, and here you will discover why. Pay attention!

1.      Define your Buyer Persona (ideal follower).

A Buyer Persona is the fictional representation of your ideal client. Its definition is based on the collection and analysis of certain demographic and behavioral data that will help you decipher the characteristics of a person who may really care about what you offer.

The importance of knowing your Buyer Persona is that it would become your ideal follower. Therefore, you should base your actions on everything that can help you attract this person, as this would be the user that has the highest probabilities to become your customer. You must give people exactly what they want!

2.      Find out which is the best social media platform for you.

You don't need to open an account for your brand on any existing social media platform. Many people do this believing that this will help their business gain more popularity, but the reality is far away from it. This can harm your business and cause it to lose credibility.

For that reason, we advise you to put all your efforts on those social networks that your ideal followers use the most, and to create strategies tailored to the needs of your clients on those platforms. One of the most effective ways to attract customers is to gain popularity where they spend most of their time!

3.      Optimize your content.

Once you have defined your ideal followers and social media platforms, you can proceed to create your content strategy. It is strictly necessary to take this step considering the previous two. Good content must be adapted to the social network you use and the audience you are targeting.

Instagram, for example, is a visual social network in which photos and images predominate, so you should avoid long texts. Facebook allows more text and is also an excellent option for posting videos. Moreover, you must bear in mind the characteristics of your audience; young people need dynamic content while adults are interested in other types of publications. You just have to know where you are and who you want to attract in order to create titanic content!

4.      Boost your relationships with other brands.

It is not enough just to create good content; your company must also be part of events related to your niche. Many users take advantage of the activities carried out by groups of brands to find an account of their interest.

In this sense, it is recommended to follow and interact with those profiles that may represent competition. This will increase your chances of appearing in the "explore" section of your ideal followers, thus making it easier to attract them. Yes, your competitors can help you boost your brand even without noticing it!

BONUS:

-        Take care of your design; a good-looking account attracts more traffic.

-        Optimize your bio to hook users who visit your profile.

-        Adapt to the rhythm of the digital age, and keep your profiles always updated.

-        Always analyze your results to know if the strategies are working properly.

-        Be creative with hashtags, they are a great ally to attract followers that can become potential customers.

Do you see how straightforward it is? Make the most out of these tips to gain followers to your social media profiles and convert your visitors into potential customers. Doing so is easier than you think and can take your brand to the highest level!

How To Write An Outstanding Bio For Your Instagram Profiles

One of the most striking aspects of any social media account is its bio. How many times have you visited a profile and decided to stay after reading their bio? There are many more than you think! A bio is the cover letter that a brand or business offers to its audience since it is the first information that users come into contact with. However, writing one can be a bit tricky, so we decided to explain what to do in order to create an outstanding Instagram bio that captures everyone's attention. You cannot miss those tips!

1. Name and user.

Although this does not belong to the bio, they have a close relationship. Your name and username must be consistent with your brand or business. Do not use pseudonyms or nicknames as users will seek to identify you by your business name. For that reason, we recommend that you do not use abbreviations, strange words, or funny phrases in either case. Contrary to this, make sure that your name represents your brand or company and does not cause confusion in those people who want to find you.

2. Description.

Once you define your name and username, it's time for the description. In this section, you will have a limited number of characters that you must use wisely to show who you are and what you do. Here, it is important to use direct language that makes the message clear. Also, it is recommended to adapt it to the type of client you are looking for and be as concise as possible to take advantage of that precious space.

If the bio is for a business, it is essential to put something related to the niche and the products or services it offers. If it is a personal or professional profile, you cannot forget your skills, training, or experience. Remember that you must put information that makes you stand out and generates interest in those who read it.

Tips to write your description.

- Consider using emojis:

Emojis are useful to personalize your brand. Many people are afraid to use them but they turn out to be elements of great help when it comes to giving a unique and creative touch to Instagram bios. Besides, it is proven that its colors can also help capture more attention.

- Organize the content of your bio:

As we have mentioned, the description field of an Instagram bio offers a limited number of characters. Considering this, one of the best tips is to distribute the information using spaces and phrases. This will help those who visit your profile to break it down into smaller bites and, at the same time, it will make it easier for you to highlight the most important aspects of your brand or business.

- Includes a call to action:

All marketing strategies promote adding a call to action to your content, and your Instagram bio should not escape it. To find out what to post, answer the following question: What do you want people who visit your profile to do after they have seen it? If you sell a product, you can invite them to see a catalog, for example. Everything will depend on the goal you intend to achieve.

BONUS:

-        Include your contact information.

-        Post information about work hours if it is a business.

-        Use keywords. This will not help users find you faster but they will be very useful to identify you more easily.

-        You can include a personalized link, that is, a URL address of some website.

Writing a good bio has never been so easy! Are you ready to write an outstanding and striking one that captures everyone's attention and takes your brand or business to the top?

Is Height Important In Becoming A Recording Artist Like Post Malone?

Ah, Post Malone—a man of musical mystery. In the spotlight, he is classified as a rising hip hop star and successful music producer. But what makes Post Malone mysterious is that his style of music cannot, in literal terms, be classified. Many of critics, fans and other artists have tried to solve the ongoing debate of what genre Post Malones music should be classified under. But to this date, few have come up with a reasonable definition. 

In fact, Post Malone seems to not be bound by any constraints that most successful musicians have to abide by. But what about his physical attributes? Has Post Malone’s height contributed to his success? And how tall is Post Malone anyway?

We are going to deep dive into this topic to see if height really matters when it comes to being a successful recording artist like Post Malone. 

• Why do men want to be tall?

First things first, why do men and women even place any importance on height at all? In general terms, men seem to all want to be tall and women tend to prefer men who are also tall. Being tall lends itself well when coming across as more dominate, confident and successful. It seems most men wish to be at least 6 feet tall, but the irony in here lies that the average man is actually only 5’9! But do you have to be tall to make it as a recording artist?

• How tall is Post Malone?

Post Malone tends to always create some controversy, and the same goes in the debate of how tall he really is! Some sources report that Post Malone is 6 feet tall—the desirable height that most men wish to have. But according to Post Malone’s twitter, he is in fact 6’2—taller than the worldwide average of men’s height. In fact, this would also make him taller than the average recording artist in the music industry!

• How tall is the average recording artist?

Let’s look at the other successful male recording artists. It seems they do not even come close to matching Post Malone with height. Justin Bieber is the average 5’9, Kanye West is 5’8 and Travis Scott is 5’10. 

• Does height really matter?

Your perceived height often has much more to do than just the physicality of it. Your confidence, the way you hold yourself and even what you wear can impact how tall people perceive you to be. So, in a musical superstar’s world, just because you are average height does not mean you will not appear taller when performing on a live concert stage! In a larger celebrity setting, Post Malone is actually not that tall—while taller than the average recoding artist, he is not the tallest celebrity out there! Take for example the social situation where Post Malone was partying with star NFL players. These celebrities are much larger in stature—but it was Post Malone’s charisma and confidence that made him seem to fit in with that crowd a bit better. 

While some may argue that height has helped Post Malone with his career, it is something that probably has very little to do with his actual success. His values of hard work, creativity and confidence has helped Post Malone create a persona that people around the world are drawn to. And let’s be honest, there are many celebrities that would make Post Malone appear short! So, whether Post Malone is 5’9 or 6’2—it can be argued that he would still be just as successful of a recording artist. 

5 Ideas to Utilize right now with your Social Media During These Crazy Times!

We’re all going through a lot right now!  In today’s blog post we will be discussing even MORE ways, yes MORE ways to post content on your company’s social media platform! We will be discussing topics such as event promotion, live videos, inspirational quotes, company accomplishments, ask for your customers feedback, and social media Q&A sessions!

1.      LIVE VIDEOS: Give us a live video where you give us a tour of your office/facility, show us your employees hard at work. You can show a product or service demonstration in real time. You can show your teams creative process, while inventing new products/services, their brainstorming, sketches, etc.

2.      INSPIRATIONAL QUOTES: Another great idea for content on your company’s social media is to post inspirational quotes that pertain to your business, whether these quotes are from your own imagination or from the minds of leaders in the field of business, this can be present leaders, or leaders from throughout history.

3.      COMPANY ACCOMPLISHMENTS: Post about breakthroughs that your company has made, what strides are you making in your field? This is a way to inspire others, and to spark word of mouth amongst your followers.

4.      ASK FOR CUSTOMER FEEDBACK: Stop guessing about what your customers prefer and what they like or dislike when you can find out by asking them directly!

5.      SOCIAL MEDIA Q&A SESSIONS: Last but not least, we have social media Q&A sessions, which can be extremely beneficial in allowing your followers to get to pick your brain and give them an insight into your company’s vision. This will increase transparency within your company, which is always welcomed by consumers.

That about wraps it up for today’s blog! As always, we hope that this information will be beneficial to you, and your company’s business endeavors!

4 Strategic Ideas of Types of Content to Post on Social Media Right Now

Today we’re going to be discussing the different types of content your business could post on their social media platforms. This can be things like a blog specifically for your company, it could be showing your companies expertise in the field. There could be posts showing what your company’s culture. Discussing the newest news and trends in your industry. Your company could post polls that will allow your customers to interact more directly with you. You could post review videos of software and products that are useful in your business field.

1.      Blog about Your Business: You can explore many different ideas and avenues through this medium, talk all about tips and tricks that will assist your customers in their endeavors.

2.      Posts about Company Culture: You can make posts about what your company’s culture is like. You can show what makes your company unique, what values is it based on? What is your slogan? Why? This gives consumers a more in depth look at their favorite business, it reminds them why they love it, and gives them even more of a reason to tell their friends and family about it.

3.      Discussing Current News & Events in Your Industry: This is a topic that you can post about frequently as businesses are forever evolving and changing at a constant rate. You can discuss the newest trends in social media, what is viral at the moment, what memes, what hashtags are popular, what challenges are going on, what age demographic is shifting toward using one particular social network over the other and why? These are all important questions to asks oneself, to be truly successful in the field of social media marketing.

4.      Posting Polls: Posting polls on your social media such as a twitter poll and/or an Instagram story poll is an awesome way to interact with your customers. Some examples of questions that you could potentially ask are what kinds of content would they like to see in the future? What’s their favorite movie genre? Who’s their favorite artist at the moment? These types of questions will help you to better understand your audience and tailor more content specific to their needs.

Well that about wraps it up for today’s blog post! We hope that this information will assist you in deciding on what types of topics to post on your company’s social media platforms!

Social Media Marketing & Digital Marketing Trends Happening Now

In today’s digital world, it is very easy to market your services or products. Internet has brought the entire community of customers and service providers very close to each other. With the adoption of the right type of technique and marketing strategy, it is simple to reach out your product to the masses and make some decent profit.

Digital Marketing

Currently, as we all know, people just cannot live without internet and related devices such as their laptops, smart phones and tablets. Digital marketing is nothing but putting these resources to use and making the most of it. As far as phones are concerned, engaging apps related to your business can keep the consumer hooked on your product. This is possible because through the app platform, they have the ability to communicate, give feedback and suggestions and thus keep the product in consideration at all times.

Digital marketing has many advantages. The product publicity is not limited to the local market but goes global and has a wider spectrum of business. People are constantly connected to the internet, as they are always using their phone or laptop, thus keeping track of new products, services and others is easy. If the advertisement of the product is done in an effective manner, then it reaches the audience instantly and they start responding to it by either purchasing the product or hiring the service.

An effective communication method is through blogs. People love to read blogs and if they are informative and engaging, then besides getting the necessary publicity, the blogs act as front runners for your product.

Social Media Marketing

As mentioned earlier, the internet has helped bridge the gap between sellers and consumers. People like to be connected with one another, even across the globe, through Social Media platforms. It is a very powerful means of voicing your opinion, announcing new products and services, giving feedbacks about the same and giving referrals.

Facebook, Instagram, Twitter, WhatsApp, Reddit, YouTube and LinkedIn are some examples of social media platforms that have many loyal followers.

Creating a webpage to announce a service/product on Facebook is a common norm that people follow. The number of clicks and likes then ascertains the popularity and success of the advertising effort.  

However, one should understand that to keep the people’s interest alive, especially through YouTube videos, the matter needs to be updated occasionally and needs to be interesting and engaging. Videos uploaded on other social networking platforms also need to be entertaining to hold consumer’s interest.

Analytics tools help to establish the popularity of the post and gives guidelines for improvement and adjustments needed to increase the traffic to the site. Be precise in your goals and put them across effectively to the customers for a genuine response. Keep track of the competitors advertising activities as it aids in driving force in your self- promotional plans and get desirable results.

 Paid social campaigns to boost brand awareness is a good idea. This prompts more people to participate and take notice of what is in offing. Getting feedbacks and testimonials is another tactic to improve customer retention. Study the consumer’s temperament and build your posts, sites on their likes and choices. This guarantees that the audience supports the promotion and responds favorably.

Conclusion

Social Media Marketing and Digital Marketing are the trends of the current world we live in. If we have the ability to profit by their presence, then it is essential to understand and follow the protocol that go with establishing your presence through these two forms of media.   

4 Strategic Ideas of Types of Content to Post on Social Media

Today we’re going to be discussing the different types of content your business could post on their social media platforms. This can be things like a blog specifically for your company, it could be showing your companies expertise in the field. There could be posts showing what your company’s culture. Discussing the newest news and trends in your industry. Your company could post polls that will allow your customers to interact more directly with you. You could post review videos of software and products that are useful in your business field.

1.      Blog about Your Business: You can explore many different ideas and avenues through this medium, talk all about tips and tricks that will assist your customers in their endeavors.

2.      Posts about Company Culture: You can make posts about what your company’s culture is like. You can show what makes your company unique, what values is it based on? What is your slogan? Why? This gives consumers a more in depth look at their favorite business, it reminds them why they love it, and gives them even more of a reason to tell their friends and family about it.

3.      Discussing Current News & Events in Your Industry: This is a topic that you can post about frequently as businesses are forever evolving and changing at a constant rate. You can discuss the newest trends in social media, what is viral at the moment, what memes, what hashtags are popular, what challenges are going on, what age demographic is shifting toward using one particular social network over the other and why? These are all important questions to asks oneself, to be truly successful in the field of social media marketing.

4.      Posting Polls: Posting polls on your social media such as a twitter poll and/or an Instagram story poll is an awesome way to interact with your customers. Some examples of questions that you could potentially ask are what kinds of content would they like to see in the future? What’s their favorite movie genre? Who’s their favorite artist at the moment? These types of questions will help you to better understand your audience and tailor more content specific to their needs.

Well that about wraps it up for today’s blog post! We hope that this information will assist you in deciding on what types of topics to post on your company’s social media platforms!

5 Ideas to Utilize right now with your Social Media!

We’re all going through a lot right now!  In today’s blog post we will be discussing even MORE ways, yes MORE ways to post content on your company’s social media platform! We will be discussing topics such as event promotion, live videos, inspirational quotes, company accomplishments, ask for your customers feedback, and social media Q&A sessions!

1.      LIVE VIDEOS: Give us a live video where you give us a tour of your office/facility, show us your employees hard at work. You can show a product or service demonstration in real time. You can show your teams creative process, while inventing new products/services, their brainstorming, sketches, etc.

2.      INSPIRATIONAL QUOTES: Another great idea for content on your company’s social media is to post inspirational quotes that pertain to your business, whether these quotes are from your own imagination or from the minds of leaders in the field of business, this can be present leaders, or leaders from throughout history.

3.      COMPANY ACCOMPLISHMENTS: Post about breakthroughs that your company has made, what strides are you making in your field? This is a way to inspire others, and to spark word of mouth amongst your followers.

4.      ASK FOR CUSTOMER FEEDBACK: Stop guessing about what your customers prefer and what they like or dislike when you can find out by asking them directly!

5.      SOCIAL MEDIA Q&A SESSIONS: Last but not least, we have social media Q&A sessions, which can be extremely beneficial in allowing your followers to get to pick your brain and give them an insight into your company’s vision. This will increase transparency within your company, which is always welcomed by consumers.

That about wraps it up for today’s blog! As always, we hope that this information will be beneficial to you, and your company’s business endeavors!