It is not enough to have a large number of followers on your social media accounts, your company should also strive to impact them and make users want to learn more about your brand. Social networks represent one of the best channels through which a business can attract leads, and here you will discover why. Pay attention!
1. Define your Buyer Persona (ideal follower).
A Buyer Persona is the fictional representation of your ideal client. Its definition is based on the collection and analysis of certain demographic and behavioral data that will help you decipher the characteristics of a person who may really care about what you offer.
The importance of knowing your Buyer Persona is that it would become your ideal follower. Therefore, you should base your actions on everything that can help you attract this person, as this would be the user that has the highest probabilities to become your customer. You must give people exactly what they want!
2. Find out which is the best social media platform for you.
You don't need to open an account for your brand on any existing social media platform. Many people do this believing that this will help their business gain more popularity, but the reality is far away from it. This can harm your business and cause it to lose credibility.
For that reason, we advise you to put all your efforts on those social networks that your ideal followers use the most, and to create strategies tailored to the needs of your clients on those platforms. One of the most effective ways to attract customers is to gain popularity where they spend most of their time!
3. Optimize your content.
Once you have defined your ideal followers and social media platforms, you can proceed to create your content strategy. It is strictly necessary to take this step considering the previous two. Good content must be adapted to the social network you use and the audience you are targeting.
Instagram, for example, is a visual social network in which photos and images predominate, so you should avoid long texts. Facebook allows more text and is also an excellent option for posting videos. Moreover, you must bear in mind the characteristics of your audience; young people need dynamic content while adults are interested in other types of publications. You just have to know where you are and who you want to attract in order to create titanic content!
4. Boost your relationships with other brands.
It is not enough just to create good content; your company must also be part of events related to your niche. Many users take advantage of the activities carried out by groups of brands to find an account of their interest.
In this sense, it is recommended to follow and interact with those profiles that may represent competition. This will increase your chances of appearing in the "explore" section of your ideal followers, thus making it easier to attract them. Yes, your competitors can help you boost your brand even without noticing it!
BONUS:
- Take care of your design; a good-looking account attracts more traffic.
- Optimize your bio to hook users who visit your profile.
- Adapt to the rhythm of the digital age, and keep your profiles always updated.
- Always analyze your results to know if the strategies are working properly.
- Be creative with hashtags, they are a great ally to attract followers that can become potential customers.
Do you see how straightforward it is? Make the most out of these tips to gain followers to your social media profiles and convert your visitors into potential customers. Doing so is easier than you think and can take your brand to the highest level!