An expert in cultural integration, operations and engineering, while in executive roles Rocky successfully launched one of the largest re-branding initiatives in franchising history, The UPS Store, which revolutionized the $9 billion retail shipping and business services market. In addition to leading the global strategy of all U.S. and international retail channels, he was an integral part of the integration of many acquisitions, which became UPS Supply Chain Solutions with responsibilities in the U.S., Canada, Mexico, Latin America and South America and led UPS's entry into the healthcare industry as part of their supply chain logistics strategy. Rocky has experience in all facets of the UPS business operations.

For over three decades, Romanella held various management positions including hub and package operations and industrial engineering. He led project teams on numerous special assignments to develop customer solutions tools and processes for improving operational inefficiencies and was instrumental in generating revenue growth for UPS Supply Chain Solutions in North and South America. He is a winner of the UPS Chairman's Award for Excellence.

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