Power of Influencer Marketing in 2022

What makes the Internet such a great place for marketing products is just how easily you can do it with just thinking outside of the box a little bit. Think about it; in the 90’s - and even in the 2000’s – you needed to go through various different channels to market a product that you were selling.

Had something neat, but local? Well you needed to buy advertising space in Newspapers, Radios, and even Local Television (If anyone even watched that). Wanted to expand? You needed to buy advertising space in Magazines and more to get people to notice your product. Organic growth through word of mouth was another good option too, but wholly unreliable because you didn’t know if mouth the words came from was reliable or not.

Thankfully, the 2010’s had seen the rise of Social Media and Marketing to people had never been simpler, cost effective, and organic since.

Sure, Social Media is great for connecting with people generally. Nothing is more fun than making a Facebook post to family, a Twitter meme, or share a pic on Instagram and receive instant feedback on everything. However what really makes Social Media so great is how there came a natural rise of people who got popular through the platforms due to a multitude of different talents. Be it entertainment, artistic, or anything else.

These people built a platform and brand around Social Media, YouTube, Twitch, and other websites are what’s known as “Influencers” and are often considered people that have… well… influence over other people, be it thoughts, opinions and more.

So how do you use these Content Creator ‘Influencers’ in your marketing plans? Luckily, it’s rather easy. At its most basic, you just reach out to them and ask “Hey, want to sponsor/use our product?” and see what they say. Often they’ll just ask for free samples or something so they know they’re pushing quality products that they’ll trust to not hurt their brand and that’s usually that.

However, sometimes – depending on the Influencer – it’s a little bit more depth to that marketing scheme. Low to Mid end Influencers might be fine and even excited to be thought of when you suggest including them in your Marketing plans, but higher end Influencers more or less treat their brand as a business, and thus, will often ask for some kind of compensation.

In essence, this is how you should plan out your Influencer Marketing:

-          Determine Your Goals

-          Create a customer profile for your product.

-          Compile a short list of Influencers who would be useful in marketing with.

-          Research those Influencers thoroughly and see if they would help with your Brand

-          Reach out to the Influencers you want to work with.

-          Collaborate and help them develop content to promote your product.

That’s often it and all you need to really do, and really, that’s the fun part about using Influencers in your marketing plans. Depending on the Influencer themselves, people will come to associate your product with either that Influencer, or even the certain sort of energy that the influencer tends to give off.

If you’re still unsure of whether or not it’ll work… well… look at such products as Nord VPN, Raid Shadow Legends, Ridge Wallets, and other products that either started up and included YouTube Influencers in their marketing to sell their product, or through the power OF their Influencers became memes on the internet spreading outside of their niche.

It’s simply a marketing tool that if done right has the potential for exponential growth.

The Role of Social Media in Modern Society and Beyond

Social Media is perhaps one of the best things about the modern internet. Back during the 90s and 2000s when the Internet was starting to become mainstream and more and more people were logging on and businesses were starting to use it for their benefit, there really wasn't any way to really stay in touch with people as easily. Sure, cell phone usage was growing at an exponential rate, but if you wanted to talk to people through the internet you either had Instant Messaging tools, e-mail, or good ol' fashioned offline ways of staying in touch.

Now? You can easily log onto Facebook and see what your family is currently up to, organize birthday parties, movie nights, and more. See what your local community is doing, or even hit up Facebook's Marketplace and buy items from all across the country while also catching up on the latest news. Twitter allows you to log on, and in just under a few hundred characters, share any thoughts that you currently have as well as share photos, links, and otherwise 'tweet' at people to start small conversations.

Likewise, Instagram is a great place to log onto and share short videos, and photos of your day-to-day life as well as comment and share other people's photos as well. Tiktok allows users to upload small snippets of video content, and honestly, there are just too many other Social Media platforms out there to name.

Suffice to say though, Social Media is extremely useful in the modern-day, and since 2015, its usage has continued to rise exponentially. Not only are you able to communicate with people and make and maintain friendships a lot easier, but it's also an aggregated source for information, news, and can even in real-time influence decisions from Corporations to Governments and more.

In fact, there are several recent examples (as of May 2022 of course) where Social Media has been used to both influence and spread news and information

The first example is Will Smith's Oscar slap to Chris Rock. Immediately the moment it happened the news spread like wildfire through Facebook and Twitter both before regular news organizations had a chance. Video footage of the slap happened, and within the hour it reached the top of Twitter's trending page with over 100,000 tweets in the last hour alone.

The second example is the war between Russia and Ukraine. Ever since the initial attack had started, Ukrainian fighters had used Social Media - such as Facebook and Twitter - to organize and coordinate attack plans, showcase where enemy movements are going, and been able to essentially use a platform that won't get shut down to respond to Russian aggression instantly.

Of course, these are just a few examples - some more extreme than others - but it showcases just how far-reaching Social Media is in modern society, how it's used for far more than just communication and business marketing, and how it can be used for almost every facet of life; even far and above entertainment.

It just shows that Social Media is here to stay, and will continue to become more and more important in the following years

The Impact of Social Media on Doing Business in 2022

Honestly, Social Media is a huge boon to business. Sure, you can use it to contact family and friends, keep up to date with things in your circle of influence, or your community, but where it really shines is in the ability to actually help your business grow. It doesn't matter whether you're starting out or not, Social Media is extremely important to anything that you want to do business-wise.

With that said on just how powerful Social Media can potentially be for any business from small to large, let's at least step into the actual ways Social Media can impact you if done correctly.

The first major impact that Social Media has is, of course, with Branding. Branding a business in this day and age is a great way for a business to outreach further to customers, clients, and instantly get you recognized. Whether it's through a logo, your products or services, or anything like that, it'll help you stick in people's minds a lot easier and can certainly give you a leg up over competitors.

And honestly, what better way to improve your branding is improving engagement through social media where you can reply to people, introduce products and services, run raffles and contests or generally just do things that'll help get eyes on you and traffic to your websites.

This leads to the second major impact; engagement. As mentioned above, you can start to actively engage with an audience who in turn will start to engage back with you. This, of course, has two major effects - especially if it's positive. Not only does it establish a relationship between you and the potential customer/client, but if the interaction is positive this can lead them to either retweeting/reblogging/sharing anything that you post, which will further draw eyes to your Social Media Account.

After all, that's the ENTIRE point of Social Media: To be social with other people. By doing so, you've made someone who will think of you positively and come to you first for their needs if they need something that you offer - which creates Brand Loyalty - and also made them want to share that positive interaction with other people who will see that and also want to come and check you out which further drives up engagement and can potentially help you to reach your targeted demographic a lot easier.

The third major way that Social Media impacts businesses are in feedback. Normally, you don't get instant feedback, and when it comes time to analyze your marketing strategies you often need all sorts of information to see if it was effective or not - and to potentially ask customers directly via surveys and all on what you're doing well, and what you're doing wrong.

Not so with Social Media. If you do something wrong, your audience will immediately let you know, and if you do something good they will also let you know. Often you can tell how well received your posts and all on Social Media are via engagement and immediate feedback via comments and all and that often can tell you exactly what you're doing right, where you're going wrong, and can course-correct any marketing strategy on the fly.

Of course, there are a lot of other ways that Social Media helps businesses with growth and all, but these are at least the three major ways that can help out in amazing, impactful ways. In today's modern business world, not having a Social Media Marketing Strategy can seriously be detrimental.

Understanding How to Utilize LinkedIn Ads

LinkedIn is a massive Social Media Platform that serves to cater a specific crowd of people. Unlike Facebook or Twitter, or even Instagram, the goal for LinkedIn isn’t merely to form connections with other people, showcase yourself, or even talk about what you’re up to or share fun photos or memes. While you can do that sort of stuff on LinkedIn, it’s more of a website devoted purely for Professionals in many different fields, from Medical, to Business, to Finances, to even Creative.

Of course, what many Marketers who are starting out don’t know is that LinkedIn is actually a very good market to advertise in… provided your products and services fit in overall with what LinkedIn is about of course. After all, you’re not targeting Teenagers, or Grandmothers, or bored Dads surfing Facebook on the weekend. You’re targeting Professionals who are looking to connect with other Professions and improve their resume or look for a job or simply network with other people.

So now, what’s the process for getting started on making ads for LinkedIn that fit with your Marketing strategies? Well luckily, it’s pretty easy, and if you’ve created Facebook Ads it’s pretty similar and just as robust.

For starters, you simply log into your Campaign Manager Account, and creating one is fairly simple. Once you do, it lets you set up a budget that you have, allows you to select goals that you have, and it gives you all the control you’ll need over your marketing campaign, plus tools as well to help you gauge every metric you’ll need to be successful.

From there, you just choose your objectives that you want to achieve with this Marketing Campaign. Are you looking to improve Brand Awareness? Drive traffic to your landing pages? Create lead generations; get people to watch your videos, get job interested job applicants, or anything like that?

This is perhaps the most crucial step to your Campaign because everything here on out is going to be based on the objectives that you want to achieve. 

From there, you can refine your audience down a little bit so your Marketing Campaign can figure out who exactly you’re going to target. In the Campaign manager, you can choose over 20 different attributes to refine your audience, and attributes can vary from Company Size, Schools and Colleges, Skills, Seniority, Titles, all the way down to groups and associates.

Then you just choose how you want your content to be seen: Either in Messages, Advertisement Carousels, Direct Advertisements, Text Ads, or anything else.

Like with Facebook as well, you can even set your budget, your schedule, and further refine when and where you want your advertisements to hit as well as save the Campaign before you purchase the ads themselves so you can come back to it later and refine it even more.

All in all it’s not that hard, and the process is super simple and easy. If you’ve dealt with Facebook Advertisements before, it’s pretty similar, and if you’ve not… well it’ll still walk you through the process. Everything is done in the browser, and you can even go in and edit campaigns already in progress to fine tune every aspect of it.

Creating a social media marketing strategy in 2022

Do you want to leverage digital marketing benefits to boost your brand or business? If so, you need to create a social media marketing strategy.

Defining an effective plan for your business is nothing more than summarizing everything you plan to do and hope to achieve on one or several social media platforms. It includes actions for specific objectives and results analysis to know if your strategies are succeeding or failing.

But how can you create a winning social media marketing strategy? Read on to find out!

Define digital marketing objectives that align with your commercial objectives.

Every winning strategy starts with clear goals or objectives. Experts recommend following the SMART method, with goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

The SMART goals framework can guide your actions to ensure that your strategy leads to real results, such as improving customer service or generating leads through social media, for example.

Know your audience.

After defining your goals, you should learn as much as you can about your audience. This way, you can create content that people like, comment on, and share.

Knowing your audience is also essential to convert followers into customers. According to social media marketers, you need to know your target customers as real people with real wants and needs so you understand how to target them and motivate them to engage with your content.

Perform competitor analysis.

In addition to knowing your audience, you need to conduct a competitive analysis to understand who your competition is and what they're doing well or not so well.

Such analysis will give you a better idea of ​​what the industry expects from a brand or company like yours, making social media goal setting easier, more real, and more fruitful. It also helps spot opportunities.

Define which platforms to use and improve your profiles.

You must keep in mind that you must define a strategy for each social media platform. For example, Twitter can be an excellent tool to improve customer service while Instagram is an excellent spot to promote makeup services.

Once you decide which social media platforms to focus on, create profiles or enhance existing ones to align with your marketing plan. Remember to include keywords and use consistent branding to optimize your profiles and make them easily discoverable.

Create a calendar with engaging content.

After defining the social media platforms you will use, you must create a calendar with attractive content adapted to each one.

Posting too little or too much content may not have the effect you hope for on your audience. So, you must discover the ideal frequency to publish on each social media and achieve maximum participation.

Track performance.

The last step is to track your strategy's performance. You should not assume that your plan is giving the expected results on the first try. Therefore, as you begin to implement your plan, you must re-evaluate and test.

Some strategies may not work as well as you hoped, and others may work even better. That's what you'll find out with tracking.

Final thoughts.

And that's it. With those steps, you can create a good social media marketing strategy. But keep in mind that nothing is final. Social media platforms change as generations and technology advance. So, save this information! It could be very useful now and in the future.

5 Ways to Help Your Child with Creative Writing

Blank Slates

"Start while they're young" is an adage that has never been proven wrong in any area of life. Even if we have not studied John Locke, we would know that a child's mind is a blank canvass—a space we can freely draw on and create meaning, impulses, and desires. 

So when a child manifests a love or a talent that you know as a parent would do them right in the long run, it is well within your responsibility to hone and nourish it so that it flourishes into full potential. 

In all its complexities, from style to every form's set of conventions, Creative Writing is always thought to be a talent endemic to the writer's being. And just like every talent, writing is something that you can polish through consistent practice. 

Determining a child's writing talent may prove more complicated compared to the more kinesthetic or visual ones. It takes a degree of education and exposure to literature at a very young age.

When a child's knack for writing reveals itself, the parent is advised to go the extra mile by assuming the preliminary role of both motivator and mentor. 

What Parents Can Do

It is a given that while the child may become inclined to write, their parents may not have the same inclinations. Not all writers hail from a home of writers, although some do. For those raised by couples who possess the talent and have been living their lives as Creative Writers, the kid is at an advantage. But for those not born in such a household, the child's parents should exert the best of their efforts to uphold the talent.

If you are such a parent, then this discussion will be able to help you. Tackled here are the different ways parents can guide their children to become good Creative Writers.

1. Get Your Child Into Reading

We must admit that the present era has reared kids that are more inclined to appreciate visual things. And while there is nothing intrinsically wrong with that, the fact of the matter is, that this generation's attention span had plummeted. 

Before the year 2000s, the average attention of a human being had been recorded at 12 seconds before it would fall and regain itself. Well into the new millennium, our attention span had decreased to hit 8 seconds. To open up an old wound (that never really saw any sign of healing in the first place), let us mention that a goldfish's attention span currently sits at 9 seconds. 

What this means is that regardless of what we are doing, may it be reading, writing, or simply just talking to someone, we tend to lose our attention from it. This is the reason why Social Media platforms such as TikTok, YouTube, and Instagram have garnered high usage—they offer media that can be consumed in seconds. 

As this is the case, the parent must strike before the child gets accustomed to a viewing habit channeled on streaming services and establish a reading habit with their children. On top of that, since the talent they are trying to grow is Creative Writing, the parents are advised to expose them to forms such as poetry and fiction.

Reading would also serve to calibrate a child's mind to avert or at least soften the blow of any learning disability that the child may have.

And of course, reading will also serve to scaffold the child's grammar.

2. Encourage the Usage of a Journal

Keeping a record of a child's every activity or set of activities within a span of a day will greatly help. It does not matter if the kid would be writing on a physical journal or at a computer, the important thing here is that he or she gets into the habit of consistently writing. 

Keeping a journal allows the child to employ the vocabulary that he or she currently holds through composition. Writing on a journal opens the child's mind to self-expression through words and sentences. As with the preceding discussion, the frequency in writing will sharpen vocabulary, grammar, and syntax.

3. Have the kid do writing exercises

There are a lot of writing activities that parents can have their children do. For instance, they can do "Word Associations", build Concept Webs, or practice a writing approach called, "Stream of Consciousness." Stream of Consciousness entails writing on a piece of paper without having to think about what to write or the correctness of their grammar, all that the child has to do is write from a sentence or phrase that the parent would be providing and set a specific time (usually a period of 1 to 2 minutes) wherein the writing would be undertaken. After the time is done, the child will have to read what he or she has written aloud.

4. Get the child into School Programs

The parents of a child showing signs of interest in writing must be keen on what he or she might be doing after school. Some schools offer Creative Writing programs as extra-curricular activities. 

These programs may also be treated as tools for expanding skills in communication, something that the child's writing talent would benefit greatly. 

It would be advisable for parents to talk to their child's adviser to assess his or her writing competency so that they may be able to determine the best learning route in the program.

5. Have the child join writing competitions

Having a kid join writing competitions will foster in him or her a certain urgency to write and better his or her style of writing. Much like athletic competitions for youths, writing contests will serve to imbue an attitude of competitiveness and regard for good writing style and technique.

Is Your Child a Writer?

If your answer to the question above is YES, then the most opportune time to get him or her into honing the talent into a craft is now. 

The tips that are discussed here are only a few of the things that parents can do to serve the talent. There are more approaches that might prove more competitive or effective in bringing out the best of your child's inclination. As parents, you have to be sharp and persistent in finding the right venue and methods for your child so that they may start mastering the discipline of Creative Writing. 

Four Simple Steps for Creating Great Content in 2022

Even if you are not a marketer, you should know how important content marketing is, as it gets people talking about your products or you if you have a business or want to create a community on social media.

However, if you're new to all this, you've probably wondered where you should start, right?

But don't worry! Our purpose today is to teach you how to create great content. So, read on and find all the tips you've been looking for so much!

What do you want to achieve?

If you want to create great content, you must be very clear about what you hope to achieve. Every content strategy starts with a goal. So, before you start creating content, you need to define if you want more subscribers, hope to increase your conversions, sell more products or podcasts downloads.

Remember that you are free to make any choice at the beginning, but changing things when you have committed to a specific audience can be very complicated.

No matter how much content you create, if you haven't defined a why and for whom, it can fall flat. Therefore, the best tip we can give you is to set your content goal.

Understand your audience.

We mentioned it above but it's worth bringing it up here again: you need to define a for whom. After you are clear about why you are creating content, you need to understand who will interact with, listen to, or see it.

Yes, you can create content about whatever you want, but successful content is not only based on your tastes and preferences but also involves feedback and responses from an audience.

Experts say that the best content is designed to answer an audience's most important questions, especially when the content creator wants to educate or transform them.

In other words, you need empathy and understanding in order to speak directly to your audience and win the hearts of your followers or readers through your content.

Old but gold.

If you think your ideas have run out and you cannot come up with new content, don't worry! You may be are overlooking many resources, including content that you have already published.

Just as you read! Recycling also applies to content creation! And your best piece of content can come from something you've already done.

You can take an old article and update it to add recent information, use footage you've already recorded to create a video with new effects according to new trends, or just create something new from the same topic. You just have to let your creativity run wild!

Brainstorm ideas.

And here's our last tip! At this point, you should know what kind of content you want to create, but what about innovation? Yes, innovation makes content greater. That's why we should be as resourceful as we can.

If you have a ton of ideas and don't know where to start, you shouldn't let that initial excitement wear off. Find a notebook and keep it close to you so you can take note of everything that comes to mind.

Brainstorming ideas can make the difference between an outstanding content strategy and forgettable poor content. Choose wisely!

Final thoughts.

Content is a fundamental piece for the success of all companies, brands and influencers today. So, we must do everything possible to create high-quality content that attracts people and helps us achieve our goals. Are you ready to start with yours?

11 Ways to Use Videos in your Social Media Marketing

People spend a lot of time watching videos online. According to a survey performed by Statista, almost 30% of viewers watched over 10 hours of online video weekly.

It's a huge number, right? And that also means we can use videos in social media marketing to create a successful strategy and achieve our objectives.

But do you know how to use videos in social media marketing? Don't worry! That's what we'll learn here. Keep reading!

Define your goals for video marketing

When we are creating a strategy, there's the need to set goals. So, the first step to start using videos in social media marketing is to define the objectives you hope to achieve.

Ask yourself "what do you want your online videos to accomplish?" at the beginning of your social media undertaking and create audiovisual content that helps you achieve such purpose more easily.

Choose the platform of your preference.

Each social media platform has its own video format. For example, TikTok has only one video format while Facebook relies on several types of videos.

Therefore, if you want to use videos in social media marketing, you must choose the best platform for your brand or business. At this point, it is also important to consider your goals.

If you plan to increase your sales number, what is the platform that would help you the most? Would it be Twitter or Instagram?

Select the types of videos.

In addition to choosing the perfect platform for your marketing strategy, you must also define the best type of videos.

Yes, there are many types of videos with different purposes and all of them can support your overall content strategy. However, you must choose the one that benefits your business or brand the most.

Videos for social networks could be educational, behind-the-scenes, interviews, entertaining and testimonials. The right video is the one that best supports your key goals.

Plan the content production.

There's nothing more important than planning! If you want to create good videos, you must plan your content well. Keep in mind that a good content production plan can save you money and time, as well as bring you closer to your goal.

Regardless of the video type you choose, you must know how it will be created, filmed, and edited. And you have several options for planning: you can hire an agency or production company to help you relieve stress.

Promote your videos.

Once you have the videos ready, it's time to schedule and promote them. Some platforms have publishing options, such as YouTube, which includes tags, playlists, categories, and privacy settings.

Also, remember that videos can be uploaded to various networks several times depending on your social media schedule. Leverage such opportunities!

More tips for using videos on social media:

·         Analyze and understand metrics, including watch times, view counts, and so on.

·         Produce multiple videos in a single film recording session and promote different clips or cut multiple videos for promotional teasers.

·         Think big when producing and promoting videos.

·         Plan post-production and know all the details, including captions, texts, overlays, call-to-action screens, music, among others.

Best ways to build brand awareness on LinkedIn

Every business needs a presence on social media, whether it is new to marketing or has been operating for some time.

However, when it comes to social media, there's one platform that is often overlooked by marketers: LinkedIn.

It can be a bit confusing, as a fine line separates it from the personal and the professional, which makes posting appropriate content a challenge.

However, we have some tips for you to leverage LinkedIn and build brand awareness there. Find them below:

1. Create quality content for LinkedIn

LinkedIn has over 100 million users in the United States alone. So, can you imagine how difficult it can be for someone to find your content?

That's why you should represent your company in the best possible light, posting information that potential customers will find attractive and positioning your brand as a leader within the industry.

Experts say businesses should include a link, an image, or a video in their status update to get more likes and engagement.

Also, specialists recommend brands have varied content, adding interviews with current employees or leaders, insider looks at the company, career opportunities, fun facts, and quotes.

2. Participate in LinkedIn groups

Businesses or brands that actively participate or contribute to LinkedIn groups typically see four times more views on their profiles.

While it's easy to join a group and just read others' posts without commenting or participating in discussions, group contributions can organically increase views on your personal profile and brand page.

3. Motivate employees to engage with your content

Your employees are your business's biggest fans. Therefore, one of the best ways to build brand awareness on LinkedIn is to motivate them to engage with your content.

According to marketing experts on the platform, a brand's employees are 70% more likely to engage with its posts.

If your employees and your brand share a story at the same time, you'll see how the visibility of your brand or business increases organically.

4. Understand the difference between personal and professional

Finally, if you want to build awareness in your business, you must learn to differentiate the personal from the professional.

People use social media on a personal basis to relax, keep in touch with others, find information about personal interests, read entertainment updates, and more.

However, professional social media users use platforms to find updates or details about careers and jobs, stay connected to brands, and monitor current business affairs.

Keep that in mind!

Final thoughts: Why should I consider optimizing my content on LinkedIn?

LinkedIn can become the perfect platform to share content about your brand or business. Actually, that's what users expect from what brands and professionals post and say there.

People who use LinkedIn usually have a professional mindset that prepares them to consume brand or business information and other commercial content. Therefore, you can leverage all its benefits and create content that resonates with your audience to take your project to the next level.

Four Ways to boost your organic traffic on Instagram

Instagram's algorithm can be difficult to understand, but it doesn't have to lower your organic reach and engagement.

In fact, you can grow your follower base if you understand and leverage how the new algorithm sorts users' feeds.

Do you want to know how to do it? That's why we are here. In this post, you can find the best ways to boost your organic traffic on Instagram.

So, let's get started.

Experiment with different types of content.

In addition to photos or images, Instagram allows its users to post videos. However, many people constantly overlook this resource, missing out on all the benefits that clips offer to drive organic traffic.

Social media marketers say that photos tend to get more likes than videos, but that doesn't mean they're better. Videos generate on average twice as many comments as photos, meaning that they also generate interaction and engagement.

In other words, you can post both videos and photos to boost your presence on social media. But remember that those pictures and videos you upload to your Instagram profile must be creative!

Promote engagement with contests or question sessions.

There's a very useful tool if you want to motivate your followers to interact with your Instagram posts: call-to-action. That's why giveaway contests have become so popular and can be so effective in driving traffic to a brand or business.

You can use call-to-actions like "tag a friend" or "vote for your favorite," for example. In less time than you think, you will see your giveaway posts generating much more comments than the usual posts.

But you shouldn't overuse contests. We recommend doing a giveaway contest with call-to-actions once every few months to keep your audience expectant and excited.

In addition to call-to-actions, you can also ask questions. Leaving a box with questions in your stories or writing a question in your feed's post can help you generate more interaction and get more clicks.

Leverage Instagram stories

Over 60% of marketers use Instagram but only around 15% use its stories feature.

However, it's essential to know that stories are a prominent element in the Instagram app – sometimes they are even more important than the feed. Therefore, if you haven't tried them, you're likely missing out on many benefits that the social media platform can bring to your brand or business.

Stories allow you to stay on top of your followers’ feed, thus drawing their attention much easier. Also, if they see your stories, the algorithm can help your Instagram profile rank higher in users' feeds.

Other ways to boosts your organic traffic on Instagram.

-        Use curate user-generated content.

-        Use live video to appear first at stories feed.

-        Use Instagram ads if you have an Instagram Business Profile.

-        Create Instagram-specific content.

Final thoughts.

Instagram is considered among the best tools to build a strong audience and community for your business. Even if you're not a marketer, you've likely seen how important this app can be in helping brands and companies grow and succeed.

So, why not take advantage of all the benefits that Instagram promises to increase your organic traffic and take your project to where you want it to be?