5 Simple & Effective Strategies to increasing traffic to your website

Besides increasing the number of customers of a company, marketers work hard to fulfill another of the most important objectives: to drive traffic to a website.

In an increasingly digital age, having an online presence is essential. Therefore, it must become one of the main goals of any Internet business.

But how can we increase traffic to our websites? Well, there are many ways of doing it. Let's get to know some of them!

Lean on advertising.

Yes, it is obvious, but many people forget that paid search, display advertising, and social media advertising are great ways to drive visitors to a website.

This way, one of the things you can do to increase your site traffic is to adjust your paid marketing strategies to suit those goals.

Take a careful look at each payment channel and choose the one that can help you gain traffic.

Pay attention to the SEO of the page.

With so many sites fighting for the top positions in search engine results, you can't forget about SEO if you want your website to gain traffic.

Even after so long, search engines' content optimization is still a valuable practice, especially when online businesses want to be successful.

Analyze if your site is meeting the SEO criteria and work to increase your organic traffic!

Write outstanding and irresistible headlines.

Headlines are one of the most important elements not only of content but of your site as such.

Even if your blog post is very comprehensive, an unconvincing headline will make it go unnoticed.

Mastering the art of headlines takes time, but it can be fruitful. Did you know that the writers of the most popular sites on the Internet write at least twenty headlines before choosing the one that will generate the most traffic?

In other words, you should think carefully about the title of your post before hitting "post."

Work on long-tail keywords.

Many people believe that all SEO work ends with high-intent keywords, but that is not the reality.

In addition to popular keywords, you should also target long-tail keywords.

Long-tail keywords account for a large percentage of web searches. That means that you are missing out on many benefits if you do not include them in your strategies.

Diversify your marketing strategies.

Yes, we have evolved a lot! And this includes marketing actions. But there are still many traditional methods that can work very well to help us achieve our goals.

If you want to drive traffic to your site, don't focus solely on content marketing. Other techniques like email marketing can be powerful.

A friendly, non-invasive reminder via email can help boost your site visitor numbers.

Final thoughts.

All of these are ways to increase your website traffic quickly, even if you decide to do it on your own. And do you know what the best part is? There's still more!

Keep reading our posts and discover more tips to be successful in the virtual world!

Do-it-yourself Organic SEO tips anyone can Follow

SEO, which stands for Search Engine Optimization, has become one of the most useful techniques and tools for succeeding online.

However, putting SEO strategies into practice takes time and money.

Do you want to take advantage of all its benefits and save? It's entirely possible! To do so, you only have to follow these tips.

Research the master keyword.

A strong and successful SEO program starts with keyword research. In this way, you will know the words and phrases of the real searchers, understand which ones to target, and calculate the demand for your products.

Never assume that you know what consumers want and how they search. Use keyword tools to investigate it.

Some of them offer a demand score for each topic, making them the perfect ally to know what to do to attract traffic.

Understand your competition

Another step you must take to make your SEO strategy work is to identify organic search competitors.

It not only refers to sites that sell exact products and services but also to informational sites or any other site that competes for the same phrases.

Discover what they are doing well in organic search to get good results or what content topics they include that you are not.

You can also analyze their sites to understand their structure and how they target valuable keywords or attract buyers.

Produce regular content

Regular content adapted to your audience will be another of your best allies to achieve success.

You don't need to post a new blog every day - this is unrealistic, actually.

You should only post unique content at least once a month or a week and be consistent. Yes, consistency is the key.

It is also important to remember that the content does not only refer to the text. You can also use photos, videos, illustrations, or any other content that helps Internet users find something valuable.

Do keyword mapping

After knowing what your potential customers or readers want and the phrases they usually use in their searches, the next thing you should do is to assign keywords to each page of your site. This action is known as keyword mapping.

You can start by creating a spreadsheet of all the crucial pages in your site's navigation and assign unique primary and secondary keywords to each.

And, of course, create new pages for unassigned high-value keywords.

It is also essential to use long-tail keywords. They generate fewer searches, but they can significantly benefit your site.

Optimize your site

Your keywords map will also help you optimize your site, which is also essential for SEO.

Update the existing content on your site to include the keywords and create new pages for the unassigned keywords, including graphics, videos, and text on them.

You can also create a keyword-rich content section like an educational portal, a forum (if you know how to use keywords in them), or a blog.

Final thoughts

Putting SEO techniques and strategies into practice takes time and knowledge, but you can do it yourself by following these tips.

It can help you save money, especially if you are just starting in the online business world!

How to Use Social Media to Boost Your SEO

When it comes to Search Engine Optimization (SEO), it’s commonly believed that social media signals don’t directly impact where your website ranks in the search engines.

So why bother?

Well, social media may not have a direct impact on your SEO, but it still plays a momentous role in getting your content in front of a bigger audience. This means that investing time and money in social media can produce something of a multiplier effect. Think about it this way: you create a great piece of content on social media, such as an original infographic, that attracts some pickup from other users. From here, people are more likely to publicize the data, which may in turn generate more clicks through to your site, which may ultimately lead to site visitors becoming shoppers and entrusting you with their money.

Now, all of these things are not only good for your brand, they’re also boosting your SEO score. People who write about your infographic may link back to your site, enhancing your link equity. People clicking through to the on-site infographic will spend longer on your site if the data’s well presented and interesting, increasing your dwell time (how long people spend on-site after entering via a search engine results page). People spending money with you in this way will also reduce your bounce rate (the number of people clicking off after one page).

Share regular content via social media

In the example above, link-building is a secondary benefit of solid social media presence. By sharing an infographic to the widest possible audience, you can increase the chances of getting it shared, whether it’s on social media, an industry-specific blog, or even a well-known daily like The Guardian. By sharing regular high-quality content, you also boost the chance of this happening.

If you’re looking to take your link building to the next level, then check out Click Intelligence, a full service digital agency specializing in SEO lead generation.

Partner with the right people

The stress put on some social marketers to provide quantitative results can lead to problems. When it comes to followings, many organizations get stuck in the mentality of quantity over quality. It’s worth pointing out that an account with 500 followers can have as much heft as one with 5,000 provided 5 of its followers are top industry influencers. You should be strategic about your following, drawing up lists to help you identify key industry influencers and publications in your industry. You increase the likelihood of getting a follow by simply engaging with their posts and showing them you know your onions.

As well as sharing your content to help it find a wider audience, these people are also ripe candidates for partnerships. The golden ticket is regularly engaging with them and developing a lasting partnership, whereby you willingly promote their content in exchange for them doing the same. Be willing to recommend their content on social media with your own informed comments and be prepared to give them backlinks from your own website in exchange. Influencer marketing goes both ways.

Social media may not directly impact SEO, but as you can see, investing time, money and effort in improving your profiles could have the inadvertent effect of giving yours a major boost. As Databox points out, 91% of search marketers are optimizing their brand profiles for SEO. Don’t get left behind!

Three Tips For Small Business SEO And Social Media Marketing

As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment. Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.

Maximize Your Mobile Efforts

With the intense schedules and busy lifestyles that most consumers lead now, mobile access has become the primary way that many people find businesses and products. Mobile sites are key for research, and social media platforms have become the go-to means for many consumers to stay in touch with their favorite brands and businesses. As a result, it is essential that your company's website is optimized for mobile access, or you have a site that's designed specifically for mobile users. Incorporating an app for smartphone users is also hugely beneficial for marketing. Further, make sure that anything you share on social media, including your photos and videos, is optimized for mobile users.

Use Social Media For Marketing

Living in a social media society means focusing some of your marketing efforts to those platforms. With so much consumer data being mined and stored by social media platforms, you have the ability to refine and target your ad campaigns to the precise customer base that you want to reach.

To do this successfully, start by assessing the demographics of your existing customer base, including those that interact with your social media profile. Use the business tools provided by each platform to determine what your target consumers are looking for. Then, you can build targeted advertisements for each sector of the audience.

Test New Campaigns Before They Launch

Avoid launching any marketing campaigns without testing them thoroughly. Few things cause greater frustration than responding to an ad campaign and finding out that the link the company used is no good.

In addition, thorough evaluation and testing will also help you catch any potentially overlooked problems with wording or perception in the images. Remember that viral social media posts are great for business, but not if they are going viral for the wrong reasons. Make sure everything is evaluated by an in-house team of multiple people before things go live.

For more help with your social media marketing and SEO efforts, contact us today.