I was talking today with one of my most progressive dealers and talking about the future. We talked about how we can grow using the customers data and having someone that would be in-house that could really maximize that data for their customers to close the missing gaps, and bottom line… make more MONEY!
I thought to myself that this is the future of the modern dealership… using social media, digital ads, and traditional ads to get them into the dealership and then capitalizing on the data of our visitors as well as truly focusing on our current customers data to move them along through the process.
It’s about to get interested 😉