Last year, Instagram managed to become the largest and most popular social network in the world. The number of users that use this platform is enormous, and many more join this group every day.
At some point, we all use Instagram to upload photos, watch videos, or interact with other people. However, its benefits go far beyond that. This social platform can be a great ally when it comes to promoting your brand, and here we tell you how to make the most of everything it has to offer. Pay attention to the following and discover the tips that will lead you to success!
1. Optimize your profile.
Unlike other social networks, Instagram does not have a cover image, and its space for information or biography is quite small. Therefore, if you want to make your brand stand out from the rest, it is wise to choose a high-quality profile image.
You must consider that this platform shows the avatars in a circular way so the logo of your company must be in the middle of the image that you are going to use. The same goes for your biography. Write relevant information on it and lead people to know your business in a clear, direct, and precise way
2. Open an Instagram account for business.
Although it may seem obvious, many people forget this detail. Instagram provides an opportunity to create corporate profiles. If you want your brand to grow, ideally, you should create a business account -or turn yours into one if you already have a strong fan base.
This will give you access to all the commercial functions, including the contact button (where you can include your telephone number or email) and the postal address section if you have a physical location.
3. Choose the hashtags well.
One of the most common mistakes Instagram users make is to choose hashtags ramdonly. These tools should be employed according to your content and your niche, therefore, it is essential that you make a list of the most relevant ones and analyze the way in which they are used by other brands in the same sales sector.
Remember that frequent usage of hashtags increases the chance that your posts will appear in the search engine results of Instagram. You can't forget about them!
4. Create valuable content.
Instagram is a visual platform and your content must adapt to it. In this sense, your publications should be attractive and generate emotions in those who see them. For this, you must know your audience and understand what type of information interests them.
Besides, bear in mind that you should not only optimize your written content but also the photographs, images, or videos that you use. Visual quality is a must if you intend to build a strong audience and attract more customers.
5. Use Instagram Stories.
We have to be clear about something: Instagram did not add the stories feature for no reason, so you should use this tool to publish different content that helps you reach a wider audience.
While this is intimately tied to your target audience, it has been proven that more than half of users frequently view and use stories. So it never hurts to take your strategies to this Instagram’s section too.
Do you realize all the functionalities, advantages and tools that Instagram has for you? Do not hesitate and boost your brand as much as you can through this social network!