Will Leach is the founder of TriggerPoint Design, a leading behavior research and design consultancy specializing in using behavior economics and decision design to drive consumer decision making. He is a behavior design instructor at the Cox School of Business at Southern Methodist University and has more than twenty years of behavior insights experience working with Fortune 50 companies to solve their most important behavior challenges. Will is the only two-time winner of the EXPLOR Award for his work in behavior design and is known as America's foremost authority in applying behavior science to marketing.

Connect

Linkedin – https://www.linkedin.com/in/william-leach-b5b80425

Twitter – https://twitter.com/MMindstates

Facebook – https://www.facebook.com/MMindstates/ 

Instagram – https://www.instagram.com/marketingtomindstates/

Website – https://www.will-leach.com/

Website – https://www.triggerpointdesign.com/ 

People Mentioned

Bill Murray

Resources

Calm – https://www.calm.com/

Books

Marketing to Mindstates by Will Leach: https://amzn.to/2FNkvN8

Predictably Irrational by Dr. Dan Ariely: https://amzn.to/2msiby6

The Tao of Bill Murray by Gavin Edwards and R. Sikoryak: https://amzn.to/2cQk2N2