Christina Nicholson is a former TV reporter and anchor who now owns and operates a public relations firm, Media Maven. She helps small business owners earn exposure through media relations, video production, writing, and blogging. She also recently launched Master your PR--an online course that teaches small business owners how to handle public relations on their own. Christina also has a local lifestyle and family blog, Mascara Maven. She lives in South Florida with her husband and two young children.

In this episode of the Be Real Show, Christina and Travis open up the show discussing ways to earn media coverage. Christina reveals the process of submitting your content, how to utilize Twitter, and why you should keep things short and sweet. Then, we learn the reason you don’t need a formal press release and why you should always follow-up. Christina reveals how she made over 26,000 dollars in just one month from appearing on a podcast and maintaining her relationship with the podcaster. Later, Christina explains how to become a contributor for a media outlet and why you need to promote continually. Lastly, Travis gives Christina some quickfire questions including where she wants to travel, how she starts her day, a skill she wants to master, and her favorite podcasts.

Connect

LinkedIn – https://www.linkedin.com/in/christinaallday

Twitter - https://twitter.com/christinaallday

Website – https://www.mediamavenandmore.com/

Podcast - Become a Media Maven

Blog - http://www.christinaallday.com/about/

People Mentioned

Amy Porterfield - @AmyPorterfield

Pat Flynn - @PatFlynn

Oprah Winfrey - @Oprah

Jimmy Fallon – @jimmyfallon

Jimmy Kimmel - @jimmykimmel

Books

Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life