7 Realtime Strategy Dos and Don’ts

As with everything else, you have to understand digital strategy well in order to practice it. Sometimes, you only learn through trial and error. But, at other times, you can learn from the experiences of other people too. This way, you'll know what to avoid, such as keyword-stuffing, long articles without any subheadings and photos which are unclear in thumbnails. You'll also learn what you should try to do more of, such as introducing keyword variety, using clear and striking photos and maintaining a clean-looking website. These are some of the things that people with experience in digital strategy usually recommend:

1. Don't do keyword-stuffing. At one point of time, people used to pick a keyword and keep using it in their content in order to get more hits. Now, however, search engines have wised up to this strategy and will actually penalize you if you do this.

2. Don't write very long articles. Reading on the internet is not like reading in a magazine. It may not be unusual to see an article which is several pages long in a magazine. But this will be too much for someone browsing the internet.

3. Do break up your content using subheadings. This makes it easier to read. You can also use bullet points and lists which are very appealing to the internet reader.

4. Don't use panoramic photos. When people do a search for a topic, they're going to get a number of search results which include small photos. So it's best to use close ups which are clear even at thumbnail size rather than panoramic photos which are not. (If you can tell what's in your panoramic photo when you view it as a thumbnail, it's ok to use it.)

5. Do design an intuitive website. This means keeping the website clean-looking and not too busy. Plus, the headings of your tabs should be easy to understand and the material under these tabs should be relevant to the headings.

6. Do post on social media as often as possible. You can't start a social media account and then let it sit there unused. If you want to attract new customers, you have to keep the conversation going.

7. Do start a blog and update it as often as possible. Fresh material is the only way to get new people to visit your website. And if you're writing something that will add value to the life of your consumer, then all the better.

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5 Popular Digital Strategy Myths Busted

People often assume that there is some secret to doing well in the digital world. Are you going to suddenly start getting more hits by posting at a certain time? What if you start writing about celebrities? Is that going to make you more popular? What if you start writing in a slangy way? What if you start using a lot of big words or jargon? Will people assume that you know more? These are some of the myths that have been perpetuated when it comes to digital strategy. So let's get rid of them once and for all.

1.    Time: Is it really that important to post at a certain time? The fact is that people check their email and social media first thing when they get into work. And teens tend to check when they get off from school. So sometimes, it can help you to post at certain times. But the fact is that if you keep posting regularly and writing good content, the time you're posting at is not going to matter that much.

2.    Celebrities: Sure, you might get a lot of hits by writing about the hot celebrities of the day. But are these the types of hits that you want? Are any of these people going to turn into customers? Probably not. So writing about celebs may get you more hits in the short term but doesn't help you any in the long run.

3.    Slang: If slang comes naturally to you, then sure, feel free to use it. But if you're forcefully using slang into order to appeal to a younger age group, you can be sure they'll have you figured out in no time!

4.    Jargon: No one wants to read big words that they don't know or understand. There might be some people who will be impressed by this type of language, but the majority will leave your website when they find they aren't getting any of the information they need.

5.    Attractive Models: Most people assume they need to use attractive models on their websites if they want to get more traffic. But the fact is that it's more effective to use relatable models—models who look at least a little bit like your customer. So why not mix it up and use models who are white, black, skinny, plus-size, men, women, young, old etc.? Your potential customers will appreciate you for it.

Contact us to learn more about increasing your following in the digital world.

Two Effective Digital Strategies Leading to Conversion Rate Optimization

Most companies realize that going digital is not just an option anymore; it's a necessity. No matter how small or big your business might be, you should have a website, blog and social media pages. And it's a good idea to keep updating these as much as you can, if you want to keep increasing traffic to your site. This in turn will help you to increase your customer base.

However, there's a certain problem that many companies have been seeing of late. Maybe you are getting a lot of traffic to your site but you're not getting that many new customers. There are many ways to solve this issue which fall under the general heading of conversion rate optimization. The idea is to convert viewers into buyers as much as possible. Here are some tips to help you do this:

Valuable Content

There are times when companies will just post blogs in order to improve their SEO. The more keywords they use, the more they'll show up in a variety of searches. And this means that more people will come to their website. However, if those people come to your website and find that your content is really not that interesting or useful, they're not going to stay on your website. They probably won't even read your article. They'll just move on to the next item that shows in their search.

So it's not a good idea to just keep posting content in order to attract visitors. You have to think long term. That's what a thought leader in the industry would do—post blogs and social media comments that are going to improve the lives of the people who read them. Don't just post filler content. And if this means that you have to read through everything yourself to make sure it meets your standards, then do so.

Aesthetics

Once you've made sure that your content is really great, you also have to think about aesthetics. You'd be surprised at how many people turn away from a website simply because they don't like the garish colors or they feel like it's too "busy." So stay away from garish colors and keep the layout simple.

You can still use bright colors, especially if you're in a creative field like fashion, but just use your judgment. You don't want to fade into the background by making your website too muted and too simple. But you don't want to stand out in an unseemly way. Go for a middle of the road approach.

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Also .... Check out this awesome Video from Brian Tracy!