As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment. Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.

Maximize Your Mobile Efforts

With the intense schedules and busy lifestyles that most consumers lead now, mobile access has become the primary way that many people find businesses and products. Mobile sites are key for research, and social media platforms have become the go-to means for many consumers to stay in touch with their favorite brands and businesses. As a result, it is essential that your company's website is optimized for mobile access, or you have a site that's designed specifically for mobile users. Incorporating an app for smartphone users is also hugely beneficial for marketing. Further, make sure that anything you share on social media, including your photos and videos, is optimized for mobile users.

Use Social Media For Marketing

Living in a social media society means focusing some of your marketing efforts to those platforms. With so much consumer data being mined and stored by social media platforms, you have the ability to refine and target your ad campaigns to the precise customer base that you want to reach.

To do this successfully, start by assessing the demographics of your existing customer base, including those that interact with your social media profile. Use the business tools provided by each platform to determine what your target consumers are looking for. Then, you can build targeted advertisements for each sector of the audience.

Test New Campaigns Before They Launch

Avoid launching any marketing campaigns without testing them thoroughly. Few things cause greater frustration than responding to an ad campaign and finding out that the link the company used is no good.

In addition, thorough evaluation and testing will also help you catch any potentially overlooked problems with wording or perception in the images. Remember that viral social media posts are great for business, but not if they are going viral for the wrong reasons. Make sure everything is evaluated by an in-house team of multiple people before things go live.

For more help with your social media marketing and SEO efforts, contact us today.