#93 - Setting the Benchmark for your Brand with Eric Santos

Eric Santos studied entrepreneurship at California State University, Fresno. He started his first start-up Soshowise during his senior year in college. Soshowise won the award for ‘Best Integration of the PayPal API’ at HapiHack Hackathon (SF) in June 2011 along with some startup cash from PayPal. Eric continued his entrepreneurship journey and went on to co-found several startups including Dwibbles, WishBooklet, and Scheduly. Eric is currently the CEO of Benchmark Intelligence, a product suite that helps over 1,000 restaurant and retail chain locations understand why certain locations perform better than others.

When he is not running Benchmark Intelligence, Eric writes about entrepreneurship, career advice and dating for a number of publications including Business Insider, Yahoo Small Business Advisor, VentureBeat, AskMen.com, Elite Daily and many more.


Twitter – https://twitter.com/ericsantos89

Facebook – https://www.facebook.com/ericsantos89

Linkedin – https://www.linkedin.com/in/ericsantos89/

Email – eric [at] usebenchmark.com

Website – www.eric-santos.com

Company Website – http://usebenchmark.com/


People Mentioned

Elon Musk – https://twitter.com/elonmusk

Marc Benioff – https://twitter.com/Benioff


Close.io – https://close.io/

Slack – https://slack.com 

Trello – https://trello.com/  

Hunter – https://hunter.io/ 



The Art of the Start by Guy Kawasaki: https://goo.gl/0Sj3gj

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