Influencer marketing is an important part of any modern marketing campaign, and Instagram is one of the best places to implement this strategy. Instagram's strong suit is its ability to showcase beautiful images and videos. Through influencer marketing, you can craft a strong message to the followers of a specific person with a big following on the social network. Finding the right people on Instagram isn't easy, though, and it's one of the most important parts of influencer marketing. Here are a few tips that will help you identify good Instagram influencers to work with.
Search Relevant Hashtags
One of the best ways to find influencers in your industry or niche is to search relevant hashtags and then look closer at the top posts and the profiles that posted them that are listed for these hashtags. Luckily, Instagram makes finding the top posts really easy. If you search any hashtag, at the top of the feed nine of the "Top Posts" appear. From there you can look closer at the accounts that have managed to claim one of those nine top spots to determine if they're right to work with.
Remember Size Doesn't Always Matter
A huge following certainly looks great, but if those followers aren't engaged with the influencer that much, there's really no reason to work with them. A campaign with an influencer with a huge following but limited engagement might not be as effective as a campaign with an influencer with only a few thousand very engaged followers.
According to Later, micro-influencers, or influencers with 1,000 to 10,000 followers, can produce up to four times the engagement that big-time influencers can. When searching for a good influencer, look at the number of comments and likes they get on their posts and how that relates to the number of followers they have. This is typically more important than focusing solely on follower count.
Focus on Geographics
Not every Instagram influencer is going to be big worldwide and not all businesses need an influencer with a following that spans several geographic areas. If you're a small business or a local business or both, you need to focus your search on the area or areas that your business chooses to serve. It'll do no good to work with an influencer that has a big following in Pittsburg, Pennsylvania, if your business is based in Normal, Illinois. Get local and you'll likely have positive results.
Need help with your Instagram influencer marketing efforts? Contact us today.