Holiday marketing is a tried and true marketing strategy with a long history of success. However, since the dawn of the internet, companies of all stripes have incorporated holidays into their marketing more than ever. Whether it is a traditional holiday, like Valentine's Day, or something completely made up, like Amazon's Prime Day, holiday marketing has the power to boost your visibility and reach across all your digital channels.
In order to get the most out of holiday marketing, it is vital to understand the different types of holidays.
National Holidays - There are collectively 10 federal annual holidays designated by the U.S. Congress. They include New Year's Day, Martin Luther King Jr. Day, President's Days, Memorial Day, Independence Day, Labor Day, Columbus Day, Veterans Day, Thanksgiving, and Christmas Day.
Cultural Holidays - Beyond those recognized by the federal government, there are cultural celebrations that are also very important times spent with friends and family. Examples include, but are not limited to, Groundhog Day, Super Bowl Sunday, Valentine's Day, St. Patrick's Day, Easter, April Fool's Day, Mother's Day, Father's Day, and way too many to list fully.
National Days and Months - These days of recognition and awareness run the gambit from the very fun to the extremely serious, and provide a great opportunity to connect with your audience. Examples include everything from Breast Cancer Awareness Month to National Ice Cream Day. That said, these types of holidays are also a great way to highlight your company's core principles and values.
Fictitious Holidays - All holidays had to start somewhere, right? In the case of the very popular Festivus, it started with the popular 90's sitcom Seinfeld. Of course, there are also the holidays created by marketers like Black Friday, American Express' Small Business Saturday, and Amazon's Prime Day.
Ultimately, holiday marketing is a way to keep your target audience and customers engaged. Stay tuned for future articles about the digital marketing strategies that you can use to capitalize on holiday marketing. Effective timing, social media campaigns, email marketing, and retargeting can all help you increase sales and dominate the competition.
What haven't we covered yet that is important to you? If you would like to talk about capitalizing on holidays for effective digital marketing, or a related topic, please contact us.