All throughout 2017, there have been many social media news stories, from LinkedIn rolling out new features to political tweets. Coming in 2018, you can expect even more changes as new technology and consumer trends take hold. Social media provides your business with incredible opportunities. That said, you need to be aware of the changing landscape or risk getting lost in the noise. So, to help you prepare, today's article shares social media trends you must prepare for as 2018 approaches.
Social Media Trends for 2018
1. Chatbots - If you are unaware of chatbots, they are very similar to Siri and Alexa. They have been around for a while. However, machine learning has progressed to the point that they can now learn and adapt to a conversation. On social media, responding in a timely fashion is an imperative, and followers expect instant answers to questions and concerns. Chatbots have developed to the point that you can provide automated customer service that feels personal.
2. Live Streaming - Video content continues to grow and dominates social media. Additionally, once used only as a gimmick, more and more major companies are utilizing live streaming to stand out and capture their audience's attention. Coming in 2018, you can expect even more companies to jump on this trend. It is a good idea to adopt a live streaming strategy before your competitors.
3. Mobile First - Even though the major social media platforms are accessible using a desktop, most users are mostly or exclusively reaching the networks using their smartphone or other mobile devices. Therefore, all posts and content must be designed with the mobile user in mind, first and foremost. This is a trend that is not going away. In fact, the trend is so dominant that your entire online strategy should consider mobile first.
4. Revamping Twitter - While still very much a major social channel, Twitter has been struggling to grow for several years. One consequence of this is they lost the ability to stream NFL games to Amazon. In 2018, Twitter will need to make radical changes or eventually find themselves going the way of MySpace and other failed social networks. Keep a close lookout for new free and paid features. Early adopters will reap the most benefits.
Do you have questions? What haven't we covered yet that is important to you? If you would like to talk about the social trends you need to prepare for in 2018, or a related topic, please contact us.