Are you struggling in deciding what to post on social media? Many businesses focus on promoting their products, services and company advertisements. Yet, people don’t go on social media to buy…they want to connect and engage.
It’s important that your content appeals to your audience by sharing value, offering solutions to problems, and being a source of information and inspiration. This is at the heart of the inbound marketing way. You will attract more followers to your message through value versus advertising your next promotion.
The following outlines 6 cool social media ideas that you can implement in your social strategy to begin attracting your ideal customer to your content.
#1 Your Blog Posts
Your business blog is your biggest asset to building your brand as an authority. It’s also perfect content to share on your social channels. Use your social media management tool to schedule your blog link to post to your social pages. As a result, you’ll foster engagement, drive traffic to your site, and increase brand exposure.
Infographics are liked and shared on social media 3 times more than any other type of content (Source: Hubspot). Leverage these highly visual data-driven content pieces to offer your expertise or advice in a given area. You can easily create your own on sites like Canva and Infogr.am.
#3 Industry Related News
What are some trending topics happening in your niche that you can relay to your audience? Leave room in your social strategy to take advantage of viral content when it occurs in your industry. People will view you as the go-to source and will remain connected to your brand simply to stay abreast of the latest.
#4 Images, Images, and More Images!
Many studies reveal that images generate more engagement than posts without. The good news is, there are so many ways to implement visuals to capture attention. From funny memes to GIFs, quote images, videos, and simply high-quality images. Use them to complement your text to drive interaction with your content.
#5 Highlight Your Culture
The more you humanize your brand, the more followers will relate to you. Publish content that highlights your brand to invite users into your culture. Share images of office shenanigans, the company event, employees of the month, and the Christmas party. Allow people to experience your brand to make them feel included in the family.
#6 Curate Content
Curating content is a killer tactic to fill in the gaps of your content strategy. By collecting, organizing, and sharing some of the best authoritative content in your industry, you’ll always have valuable sources to offer your followers.
Each of these tips are simple tactics you can incorporate into your social media strategy to attract your ideal customer. Commit to adding a variety of these post ideas to enrich your marketing. Test your results to see what sticks with your audience and ramp up from there.