According to Social Media Today, users are spending 3 times longer watching live video than ones that have been prerecorded. Facebook Live, Instagram Stories and Periscope are capturing massive attention on newsfeed...and brands are taking full advantage. It’s the perfect platform to build authentic relationships and engage followers in real-time in building brand loyalty and trust.
There are many ways that you can begin leveraging live video in your social media marketing to bolster your digital strategy. As a result, you’ll start to experience an increase in followership, more people engaging with your content, and better exposure for your brand.
Here are five killer ways to implementing this tactic in your marketing.
#1 Host Q&A Sessions
One of the major advantages of live video is the right-now interaction of receiving questions and feedback as well as providing quick responses. By hosting Q&A sessions, you give your fans the opportunity to ask their most impressing questions. You can reply on-the-spot which keeps people coming back to your content.
#2 Report Breaking News
Be the first to share trending news in your industry by whipping out your mobile device and going live on social media. You will be seen as a reliable source for information, further positioning your brand as a leader in your space.
#3 Review Product Details
Did you know that after watching a video, 64% of users are more likely to buy a product online? Live video is an ideal platform to showcase your product, detail its features and benefits, and give viewers an opportunity to purchase at the end through your call-to-action. People get a chance to see your product in action which is huge for increasing your sales.
#4 Highlight Your Latest Blog Post
Drive traffic to your newest blog post by broadcasting a live video about it. Outline 2-3 benefits readers will gain from indulging in your article. Be sure to mention the link in the comments or in your profile so people can easily click and be directed to your blog.
#5 Take Followers Behind the Scenes
Events that were once held private are now made available for all to see using live video. Invite your fans to the next company gathering, conference, meeting or BBQ. Take them backstage to a live event so they get a real glimpse of your company’s culture. These personal experiences are huge in creating authentic experiences with your followers that humanize your brand and makes you relatable.
Live video is making big gains on social media. Using them in your marketing can catapult your brand’s awareness, increase your followers and drive traffic to your websites. Commit to implementing 2-3 of the tactics mentioned and see which ones resonate best with your audience. With consistency, you’ll experience a rise in social engagement…a key metric for your social media strategy.
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