The Dallas Cowboys are known for having twice the engagement on social media than the any other team in the NFL. In fact, they generated around 27.7 million interactions with fans in a single month. What’s their secret? Great insight into how social media works and a smart team of marketers who use all kinds of approaches to keep the buzz going. Take a look.
Facebook: 8 million likes
Sports fans love to talk with each other; dissecting each play, comparing stats, and speculating about the results of the next game. The Dallas Cowboys’ Facebook page is a perfect place to interact with friends, fans, and even the team. From Q & As with players to contests and inside news, Facebook is the go-to spot to keep the tailgating conversations alive long after the play clock winds down.
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Instagram: Over 1 million followers
The Cowboys’ Instagram account has over a million followers and it’s easy to see why. Captivating images and shareable videos give fans a reason to keep coming back for more.
Twitter: 1.32 million followers
The Cowboys’ marketing team updates its Twitter feed several times per day, making it the first stop for up-to-the-minute news on players, training camp, and game coverage. It’s a terrific combination of serious tweets and a lighthearted look at player antics on and off the field.
G+: Over 657K followers
The Dallas Cowboys marketing team understands that not everyone uses the more popular social media channels so they’ve set up a G+ account for fans who want to the same kind of content found on other social sites. The advantage with G+ is that is easy for people who use Google products to like, share, and save social content about their favorite team without leaving the Google environment.