There’s no doubt social media has completely changed the marketing landscape in the last few years. Advertising on social networks like Facebook and Twitter is as much a part of most marketing strategies as print ads were a mere decade ago.
These days companies can reach customers right on their phones and portable devices wherever they happen to be. Now that there’s no need to wait for your target market settle on the couch and open a newspaper, what’s next for the social marketing scene? out-of-home advertising and digital media, of course!
For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate.
Quick Response (QR) codes first hit the marketing scene back in the 90s and quickly revealed themselves as a great way to provide actionable information in a tidy little package. Many cities use QR codes to provide public transportation route information, museums use them to offer detailed content about exhibits, and businesses offer coupons and promotions via the handy codes.
What do disgruntled employees, hackers, and misguided social media managers all have in common? The ability to tarnish your company’s reputation with a single erroneous, ill-timed, or malicious status update on one of your social channels .
Whether a PR crisis stems from an honest mistake or a deliberate attempt to draw negative attention to your brand, here’s what to do when a social media update draws the wrong kind of attention from your fans and followers.