What do disgruntled employees, hackers, and misguided social media managers all have in common? The ability to tarnish your company’s reputation with a single erroneous, ill-timed, or malicious status update on one of your social channels .
Whether a PR crisis stems from an honest mistake or a deliberate attempt to draw negative attention to your brand, here’s what to do when a social media update draws the wrong kind of attention from your fans and followers.
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck.
From large to small, any business, brand, and destination should be focused on their fans and making sure that they actually spend time nurturing their fan bases. It’s amazing to me that I come across Fortune 500 companies that have the resources but lack the strategy to build relationships with their fans. Facebook is definitely a great vehicle to broadcast your message on a daily basis, but when fans comment, it’s your time to make a priceless impression with your engaged fans, customers, and target audiences.
Written by By Ryan Grant
What is a mastermind group?
Napoleon Hill defined a mastermind group as, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
The purpose of a mastermind is to help all members of the group achieve success. Four benefits of a mastermind group are brainstorming, education, peer accountability, and support.