With every new advertising platform and campaign comes the opportunity to brand a product, business, or company in a fresh and unique way. Social media has been an excellent example of how brands can create new buzz and breathe new life into the same old brand. We found some of our favorites and took a brief look at how they were successful. By going where the people are, being authentic and honest in their communication while mindful of their goals and intentions, these brands created credible and memorable social media campaigns.
There are many advertising, marketing, and public relations basics - but none more important than understanding the personality of the brand, company, or cause you are representing. Social networking allows brands the opportunity to interact with their consumers, but social media is just that - an opportunity.
Advertising Agencies are having to change the business model! We're living in the future! Since 2005 a rapid change has been happening with content and where we view and are exposed to it. Today weather it's your smart phone, laptop, ipad, TV... content is everywhere!