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Getting Started on Social Media in 2014

Studies show that up to 90 percent of small businesses are on social media. That’s not surprising given the popularity and easy access of social channels like Facebook, Twitter, and Instagram.

Get started on social media

Are part of that remaining 10 percent, ready to make the leap into social media but not sure where to start? The first step is figuring out where your customers are, then how to get yourself heard. Which social sites give you the most bang for your buck? Let’s break it down.

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Create Killer Email Campaigns With These 3 Quick Tips

Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy but don’t forget to also target people who prefer email over Instagram. Lets take a look at some best practices for reaching your customers with brilliant email marketing campaigns.

Be aware of email filters -- Most email clients have filter options that allow users to sort email according to type for easier batch processing but recent changes to Gmail’s tabbed interface takes filtering to a whole new level. The latest customization features recognize social notifications, newsletters, and other non-essential messages and route them into pre-made folders users can view at their convenience. It’s a boon for users, but it doesn’t have to be a bust for marketers.

To avoid having your newsletters and sales-oriented messages automatically shifted into one of Gmail’s background tabs, your first course of action is to teach your customers how to make sure the emails they request from your company show up in their Primary message tab. A simple “make sure you whitelist this address” message may get the job done, but don’t be afraid to take things a step further and craft a step-by-step tutorial on your company blog and include the link in all your messaging.

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Blend Social Media With Your Digital out-of-home Advertising For Maximum Impact

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There’s no doubt social media has completely changed the marketing landscape in the last few years. Advertising on social networks like Facebook and Twitter is as much a part of most marketing strategies as print ads were a mere decade ago.

These days companies can reach customers right on their phones and portable devices wherever they happen to be. Now that there’s no need to wait for your target market settle on the couch and open a newspaper, what’s next for the social marketing scene? out-of-home advertising and digital media, of course!

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Are Your Social Media Landing Pages Ready for Prime Time?

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For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate.

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QR Codes: 5 Tips You Need Right Now

QR Code on Bus

Quick Response (QR) codes first hit the marketing scene back in the 90s and quickly revealed themselves as a great way to provide actionable information in a tidy little package. Many cities use QR codes to provide public transportation route information, museums use them to offer detailed content about exhibits, and businesses offer coupons and promotions via the handy codes.

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