There are many advertising, marketing, and public relations basics - but none more important than understanding the personality of the brand, company, or cause you are representing. Social networking allows brands the opportunity to interact with their consumers, but social media is just that - an opportunity.
Advertising Agencies are having to change the business model! We're living in the future! Since 2005 a rapid change has been happening with content and where we view and are exposed to it. Today weather it's your smart phone, laptop, ipad, TV... content is everywhere!