Studies show that up to 90 percent of small businesses are on social media. That’s not surprising given the popularity and easy access of social channels like Facebook, Twitter, and Instagram.
Are part of that remaining 10 percent, ready to make the leap into social media but not sure where to start? The first step is figuring out where your customers are, then how to get yourself heard. Which social sites give you the most bang for your buck? Let’s break it down.
There’s no doubt social media has completely changed the marketing landscape in the last few years. Advertising on social networks like Facebook and Twitter is as much a part of most marketing strategies as print ads were a mere decade ago.
These days companies can reach customers right on their phones and portable devices wherever they happen to be. Now that there’s no need to wait for your target market settle on the couch and open a newspaper, what’s next for the social marketing scene? out-of-home advertising and digital media, of course!
For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all time high and shows no signs of slowing down. Consumers have come to expect their customer experience to extend to their favorite social channels and if you’re not there to meet them, your competitors will be happy to step up to the plate.
Quick Response (QR) codes first hit the marketing scene back in the 90s and quickly revealed themselves as a great way to provide actionable information in a tidy little package. Many cities use QR codes to provide public transportation route information, museums use them to offer detailed content about exhibits, and businesses offer coupons and promotions via the handy codes.