There’s scarcely an adult on the planet who hasn’t heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It’s easier than ever to stay connected to the people we care about but what else has social media done for us and what does it mean for your brand? Plenty!
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
Studies show that up to 90 percent of small businesses are on social media. That’s not surprising given the popularity and easy access of social channels like Facebook, Twitter, and Instagram.
Are part of that remaining 10 percent, ready to make the leap into social media but not sure where to start? The first step is figuring out where your customers are, then how to get yourself heard. Which social sites give you the most bang for your buck? Let’s break it down.