QR Codes: 5 Tips You Need Right Now

QR Code on Bus

Quick Response (QR) codes first hit the marketing scene back in the 90s and quickly revealed themselves as a great way to provide actionable information in a tidy little package. Many cities use QR codes to provide public transportation route information, museums use them to offer detailed content about exhibits, and businesses offer coupons and promotions via the handy codes.


5 Tips to Manage a Social Media Crisis

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What do disgruntled employees, hackers, and misguided social media managers all have in common? The ability to tarnish your company’s reputation with a single erroneous, ill-timed, or malicious status update on one of your social channels .

Whether a PR crisis stems from an honest mistake or a deliberate attempt to draw negative attention to your brand, here’s what to do when a social media update draws the wrong kind of attention from your fans and followers.


What to Do When Your Social Media Manager Quits

Social Media Managers Leaves

You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.


Do's & Don'ts for Outsourcing your Social Media

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In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck.


Three Tips to Nurturing Facebook Fan Friendships, the Big Payoff!

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From large to small, any business, brand, and destination should be focused on their fans and making sure that they actually spend time nurturing their fan bases.   It’s amazing to me that I come across Fortune 500 companies that have the resources but lack the strategy to build relationships with their fans.   Facebook is definitely a great vehicle to broadcast your message on a daily basis, but when fans comment, it’s your time to make a priceless impression with your engaged fans, customers, and target audiences.  


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