According to a new estimate by Wall Street analysts, popular photo-sharing website Instagram could be worth as much as $35 billion and may outpace Twitter as one of the most popular social networks on the planet. The site already reports a user base of over 300 million and that number may hit 420 million by the end of 2015.
What’s behind Instagram’s rocket to the top of the social media food chain? Let’s take a look:
You’re not imagining it, mobile devices really are everywhere. Statistics show that 90 percent of American adults own a cell phone and 58 percent of them are smartphones. When people aren’t texting or checking email, they’re surfing the internet or checking their social networks. Sometimes even while they’re in the shower!