The Pros and Cons of Working with Micro-Influencer Marketing

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Most companies who are working with influencers are paying them thousands of dollars every day to produce massive return-on-investment. As a startup owner, you don’t have that kind of cash lying around.  

So instead of breaking the bank to work with social media ambassadors, you may consider working with micro-influencers.   Micro-influencers are personalities on social media who generally have small follower counts and lower likes per picture, yet their engagement rates can beat out some of the top players in the game.  

While these influencers can produce great results for your business, it’s always important to weight the benefits and downfalls of any marketing decision you make. Let’s take a quick look at what you’ll be working with in a typical campaign.  


3 Simple Tips for Doubling Your Facebook Ad Results

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Let's face it. Running Facebook ads is no easy task.  

Businesses around the world are all trying their hand at Facebook ads, only to figure out it's a bit more complicated than slapping some text on an image and calling it a day. Sound familiar?  

Don't worry. We've all been there at one point or another. It's important to remember that running Facebook ads is a constant battle.  

Luckily, there are a few proven methods you can use to immediately see more results from your efforts. If you apply and build off these tips, you'll see your profits rise in no time.  


Does Your Small Business Need A Hyperlocal Digital Marketing Strategy?

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Across America, many small businesses still use their website like an old-fashioned yellow pages ad or online flyer. While much is written on the advantages of digital marketing, many small business owners just don't think those benefits will apply to them. They are not interested in converting website visitors into online leads using landing pages and contact forms. They need the people who live nearby to get off the sofa and walk down the street to their brick-and-mortar store or shop. If this sounds like your business, a hyperlocal digital marketing strategy can bring the benefits of online marketing to your in-person sales.


How to Hashtag Your Way To a Larger Client Base

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Hashtagging is a defining aspect of modern social media strategies. The little pound signs have practically gained infamy in the social media community nowadays. While it's widely agreed that going overboard with hashtags is likely to have a negative impact on content, learning how to use them effectively can bridge the gap between potential clients and your business. Here are some tips on how to make the most out of your hashtags:


Which Social Media Outlet is Right for You?

A concise and deliberate social media strategy is the key to success when it comes to expanding a client base. Each social media outlet has its own built-in demographic, and it's important to be able to evaluate which site would benefit your business more. Below we've broken down the four most popular social media sites and their key demographics/uses:

Facebook. It's a well-known fact that Facebook is the reigning leader in the world of social media. Being the world's largest network has its advantages and active promotion on Facebook gives your brand access to a wider audience. With new additions to their algorithms and the added ability to "promote" your posts among demographics, an active Facebook presence is necessary for almost any brand/business.


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