A concise and deliberate social media strategy is the key to success when it comes to expanding a client base. Each social media outlet has its own built-in demographic, and it's important to be able to evaluate which site would benefit your business more. Below we've broken down the four most popular social media sites and their key demographics/uses:
Facebook. It's a well-known fact that Facebook is the reigning leader in the world of social media. Being the world's largest network has its advantages and active promotion on Facebook gives your brand access to a wider audience. With new additions to their algorithms and the added ability to "promote" your posts among demographics, an active Facebook presence is necessary for almost any brand/business.
Social media can help your business to build relationships and stay connected with customers and fans. However, for many businesses, the sometimes aggressive culture of social media can have a negative affect your company's reputation. Regardless, there are some easy ways to protect yourself and avoid potential problems that could negatively impact your business online.
All across the world, companies are considering their reputation as one of their most challenging hurdles. For many, their reputation is a critical asset. Therefore, it is important to have a strategy that identifies, manages, and has control of your company's image. Don't you agree? It is not enough to create promotional content and press releases. Your company must actively engage with customers using social media.
Are you struggling in deciding what to post on social media? Many businesses focus on promoting their products, services and company advertisements. Yet, people don’t go on social media to buy…they want to connect and engage.
It’s important that your content appeals to your audience by sharing value, offering solutions to problems, and being a source of information and inspiration. This is at the heart of the inbound marketing way. You will attract more followers to your message through value versus advertising your next promotion.
The following outlines 6 cool social media ideas that you can implement in your social strategy to begin attracting your ideal customer to your content.
Facebook changed its mission statement on June 22nd to be to "bring the world closer together" at this year's Communities Summit for top Group administrators, according to TechCrunch. Facebook also announced new tools that would help support this goal.
Zuckerberg said that the company's past goal of creating a way for people to be more open and connected hasn't worked as well as he would have liked. "We have a responsibility to do more," he said.
This is what led him to the company's new mission, which takes that idea further and not only connects more people but tries to bring them closer together through that connection. This new focus will be a difficult one. Zuckerberg notes that society is very divided on a number of issues.
Successful content marketers establish their authority online and, as a result, influence the behaviors of their audience.
If you have yet to establish your authority or influence online, you can team up with an influencer in your industry to help, if you know how.
4 Ways to Get Influencers to Influence for You
The same rules of content marketing apply to influencer marketing. If you want influencer help, you need to provide value for the influencer and his or her audience.