When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science. Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach. Whether the focus of your social media efforts is on content, search engine optimization, or inbound marketing, here are three myths about social media marketing that we all need to ditch in 2018.
It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers? The best place to start is with Twitter. In the last two years, Twitter has become quite the vehicle for social media marketing efforts. While they may not pay off as quickly as TV or radio ads, those efforts will go a long way toward creating those highly coveted conversions.
In case you missed it, Facebook will soon start showing more status updates from friends and family in users' news feeds. The idea is to spark more meaningful social exchanges like parents discussing what bedtime stories to read to children, or newsy articles or videos on topics users really care about. This action is in response to user feedback that posts from business and media are crowding out the personal interaction that's the fundamental purpose of Facebook.
Finding and keeping followers for your Instagram account can be a very confusing and stressful process, especially if you have just barely started. It is very discouraging that even when you post quality content that no one seems to like or follow you. As a someone who runs a successful Instagram page, I can understand completely how you may feel. Here are the three tips and strategies that I have learned and used that have given me success.
Holiday marketing is a tried and true marketing strategy with a long history of success. However, since the dawn of the internet, companies of all stripes have incorporated holidays into their marketing more than ever. Whether it is a traditional holiday, like Valentine's Day, or something completely made up, like Amazon's Prime Day, holiday marketing has the power to boost your visibility and reach across all your digital channels.
In order to get the most out of holiday marketing, it is vital to understand the different types of holidays.