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Facebook’s Call to Action Buttons Are a Win-Win

Facebook’s Call to Action Buttons Are a Win-Win

Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.

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How Starbucks Crushes It on Social Media

Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:

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A Smart Social Media Strategy Is All About Teamwork

A Smart Social Media Strategy Is All About Teamwork

When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand’s social channels unattended can be the kiss of death for your marketing strategy. Fortunately, there’s an easy answer. Get a team of professionals to tackle the job!

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Why Social Media Has Revolutionized Human Relations

Why Social Media Has Revolutionized Human Relations

There’s scarcely an adult on the planet who hasn’t heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It’s easier than ever to stay connected to the people we care about but what else has social media done for us and what does it mean for your brand? Plenty!

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Five Secrets to Successful Social Media Promotions

Five Secrets to Successful Social Media Promotions

You’ve got your social media accounts lined up, broadcast some updates, and now you’re ready to put together a promotional campaign. Before you get started, take a minute to learn five secrets to social media promos that successful brands already know.

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