Storytelling on Social & Email

You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.


5-Step Plan for Managing Your Social Accounts During a Disaster!


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From earthquakes and hurricanes to domestic disturbance, no part of the country is immune to disaster, natural or otherwise. When trouble strikes, people turn to turn to social media for information and comfort. In fact, Facebook even rolled out a tool designed to help people check in with each other during a large-scale crisis.


Tell your Brand’s Story on Social & Email

You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.


Nothing undermines a marketing strategy more than inconsistent messaging. Customers want to know what to expect from their engagement with you no matter where it occurs. Does your contact information match across all social media platforms? Does it have the same look at feel as your email campaigns? Is your voice and tone similar on social media and email or does it sound like your content is written by 12 different people?

Consistent messaging reduces consumer confusion and protects your image. It makes you look professional, sets customer expectations, and conveys the perception that you’re committed to providing the best customer experience at all times.


Customer Service is the Future of Social Business

All businesses want to increase engagement, bring in new business, and lock in customer loyalty. There are all sorts of ways to meet these goals using CRM tools, social networking strategies, and customer experience management tools but the future of social business takes its cues from the one thing that’s always worked in the past: outstanding customer service.

Once your brand is pegged for having poor customer service, it can be impossible to bounce back. That’s why it’s vital to focus on its importance every single day and find that sweet spot where social media engagement meets superior customer service.

It’s no longer enough to simply respond to customer inquiries on social channels, employees must be empowered to address the needs and issues of people who reach out for help. A recent whitepaper by Hootsuite explains, “Social media is now the third pillar of customer service, alongside the telephone and email. While these traditional channels remain vital, enterprises must adjust their service capabilities to meet a new set of customer preferences. Thirty percent of social media users would rather receive customer service on social media than contact a company by phone.14 Social media is also displacing email as the primary online behavior; today, Americans spend more time on social media than any other internet activity. By listening to multiple social channels, companies can capture and resolve an increasing number of service inquiries that would otherwise be missed.”

How those service inquiries are addressed is equally as important. When brands were just learning the ropes of customer service via social channels, it was common to refer customers to an email address or phone number for follow-up help. Facebook Messenger as no message length limitations and Twitter now allows direct messages of up to 10,000 characters so these days it only makes sense to handle service inquiries directly at the point of contact.

When providing customer service on social channels, remember the onus of continuous, reliable communication is on you. “Delays can be deadly.  The online fiasco formula is simple: a small customer problem + a slow response time=FIASCO.” customer service consultant Micah Solomon, tells Forbes. “So, first: get back to a customer immediately, even if you don’t have all the answers. Rather than leaving them stewing because they think you’re ignoring them.  Then: make sure your final, more complete response (once you’ve gathered the information necessary to fully address the customer’s concern) doesn’t fall through the cracks, as all too often happens.”

Have you seen an uptick in customer service requests on your social channels? How has it affected social business strategies for your brand?

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3 Strategies for Getting More Facebook Shares

Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions. 

Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it. Here are some tips on how to make that happen.


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