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What's next for Social Business in 2015?

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In the past two weeks, I’ve gotten more questions about what’s next for Real-time. First this means that more people are taking social & email seriously in their businesses, and want to progress forward. Therefore a new term has evolved from “Social Media” or “Social Marketing” and that is “Social Business”.

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5 Hidden Secrets to an Unforgettable Social Media Presence

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Are you doing all you can to make your social media channels shine? Are you sure? Let’s take a look at five secrets of social media that can take your social presence from average to outstanding:

1. It’s okay to be human Make a typo? Forget to post a shout-out to moms on Mother’s Day? Post a broken link? As long as your timeline isn’t filled with errors and bad URLs, don’t sweat it if you make a tiny mistake on a social media update. Your followers will understand and probably be glad to know there are real people behind the account instead of a bot churning out buzzword-laden posts. If a follower points out an error, be sure to thank them and make the correction swiftly. There’s no need to delete the original post simply to correct a typo in a word, though do repost content with corrected links so they’ll work when retweeted or shared.

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The Best Kept Secret of Social Media Outsourcing

The Best Kept Secret of Social Media Outsourcing

There was a time when outsourcing was considered something reputable businesses “just didn’t do.” Times have changed, though, and now many companies have realized that outsourcing isn’t just an option -- it’s a necessity.

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Why Social Brandscaping Works

Why Social Brandscaping Works

One of the greatest benefits that has sprung up around social media is what it’s done for brandscaping. If you’re not familiar with the concept, you’ll want to listen up. Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all brands involved. Typically the brands aren’t direct competitors but instead have a shared customer demographic.

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The Diagnosis and Treatment of Social Media Fatigue

The Diagnosis and Treatment of Social Media Fatigue

Are you in the social networking doldrums? Does the idea of posting content on social media sites fill you with dread instead of excitement? Social fatigue eventually happens to everyone but with a little effort you can get your social mojo back.

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