Blog

Why Is LinkedIn the Most Powerful Business Network?

Why Is LinkedIn the Most Powerful Business Network?

This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.

Read more...

How to Hire a Top-Notch Social Marketer

1c4f8b4

Busy business owners know that the key to keeping things running smoothly is to surround themselves with smart people who excel at what they do. They rely on a cadre of accountants, IT professionals, legal eagles, advertising gurus, and others who specialize in their line of work.

Social marketing is a fast growing industry and companies everywhere are clamoring to find the best social marketers in the field. If you’re ready to add a savvy social marketer to your team, there are a few things to keep in mind.

Begin your search by identifying the role your social marketer will play within your company. Will she be part of the marketing department or report directly to the owner? Will his budget come out of advertising or the general fund? Do you want an employee or a contractor? These are all important factors in finding someone who is just the right fit for the job.

Next, look at the timelines of some social media accounts you admire. Note what it is that you like so you can share your vision with the prospective social marketers you interview. Use this information as a springboard to discussions about your goals for your social accounts.

When you’re ready to start interviewing, LinkedIn is a good place to begin. Let your contacts know you’re looking and be sure to use the platform’s robust search features to find candidates that might otherwise go unnoticed.

Remember, you’re looking for a highly-skilled specialist to manage one of the biggest customer-facing components of your company. Your great-aunt Betty may think her fresh-out-of-high-school niece is perfect for the job, but you should probably politely decline in favor of finding someone with the skills, knowledge, and ability to get the job done perfectly.

Make sure your candidate has a strong social presence across multiple major social networking platforms. A good social marketer is also well-versed in various social media management and analytics tools, as well as up and coming new platforms that aren’t yet widely used.

Check out the posting history on the professional accounts of a social marketer before you commit to bringing them on board. You can tell a lot about someone’s level of professionalism and skill by looking at how they maintain their timelines.

Watch out for these red flags:

● Profane language.

● Racist, homophobic, or sexist content.

● Repeated, long gaps in posting history.

● Frequent typos or grammatical errors.

● Low number of followers or fans.

● Lots of retweets, quotes, memes, and other unoriginal content.

● Little to no engagement with other users.

You wouldn’t get a haircut from a bedraggled stylist, so don’t let someone maintain your social accounts if theirs are a mess.

Hiring a social marketer can seem like a daunting task, especially if you’re not familiar with everything the job entails. Just take your time and don’t be afraid to ask lots of questions. Soon you’ll have a sparkling new team member who’s ready to take your social media to soaring new heights.

Image: //www.flickr.com/photos/124247024@N07/14066870366/in/photolist-PopdP-bR3tT2-dAZdJq-2PKaLL-2PK6To-9uhj6j-8Xmt3e-bshgt5-4secPC-9ioxqv-8xsNxT-bJi7c8-nyjtV-osNR8b-2S2zJv-6spYMS-9qsraG-nr3otG-6JmkAH-2PEJ4B-KGfiU-n31vrv-6JaWNJ-9v4qUG-axP993-9ingdr-78CMo9-9AEMjW-9iqiEC-b4vHNK-aBJect-dtPwyG-ew21f7-aX9ufr-8Unnfa-upJVm-6JkyKZ-9WH18c-9iDKh1-cHCmMj-deS41r-f24M1p-9uipCj-9v3YXU-2BS8QV-9Eumk2-2PEBkc-9uivbs-cHCmAS-nu45kg" target="_blank" style="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-size: 16px; font-family: inherit; vertical-align: baseline; text-decoration: none; color: rgb(123, 83, 157); font-variant: inherit; font-stretch: inherit; line-height: inherit; box-sizing: border-box;">Flazingo Photos , We WorkFusion Farm

What's next for Social Business in 2015?

2bfd611

In the past two weeks, I’ve gotten more questions about what’s next for Real-time. First this means that more people are taking social & email seriously in their businesses, and want to progress forward. Therefore a new term has evolved from “Social Media” or “Social Marketing” and that is “Social Business”.

Read more...

5 Hidden Secrets to an Unforgettable Social Media Presence

tumblr ncobl1NXom1r49l3lo1 1280 

Are you doing all you can to make your social media channels shine? Are you sure? Let’s take a look at five secrets of social media that can take your social presence from average to outstanding:

1. It’s okay to be human Make a typo? Forget to post a shout-out to moms on Mother’s Day? Post a broken link? As long as your timeline isn’t filled with errors and bad URLs, don’t sweat it if you make a tiny mistake on a social media update. Your followers will understand and probably be glad to know there are real people behind the account instead of a bot churning out buzzword-laden posts. If a follower points out an error, be sure to thank them and make the correction swiftly. There’s no need to delete the original post simply to correct a typo in a word, though do repost content with corrected links so they’ll work when retweeted or shared.

Read more...

The Best Kept Secret of Social Media Outsourcing

The Best Kept Secret of Social Media Outsourcing

There was a time when outsourcing was considered something reputable businesses “just didn’t do.” Times have changed, though, and now many companies have realized that outsourcing isn’t just an option -- it’s a necessity.

Read more...

Join our Weekly Real-time Revolution!