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Why Your Brand Should Embrace Facebook Reactions

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Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.

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How Social is Massively Changing Business

What is the first thing you think of when you hear the word business? A big fancy five stories high building with tinted windows, that sounds about right? What we don’t realize is that it has never been about the structure of the business. It is about the location. Now an example: Where is the Internet? It is everywhere basically. It is always within reach, easy to get to, and not to mention free in some locations. However, location has always been the key to a thriving business.

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Storytelling on Social & Email

You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.

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5-Step Plan for Managing Your Social Accounts During a Disaster!

 

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From earthquakes and hurricanes to domestic disturbance, no part of the country is immune to disaster, natural or otherwise. When trouble strikes, people turn to turn to social media for information and comfort. In fact, Facebook even rolled out a tool designed to help people check in with each other during a large-scale crisis.

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Tell your Brand’s Story on Social & Email

You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.

IS YOUR MESSAGE CONSISTENT?

Nothing undermines a marketing strategy more than inconsistent messaging. Customers want to know what to expect from their engagement with you no matter where it occurs. Does your contact information match across all social media platforms? Does it have the same look at feel as your email campaigns? Is your voice and tone similar on social media and email or does it sound like your content is written by 12 different people?

Consistent messaging reduces consumer confusion and protects your image. It makes you look professional, sets customer expectations, and conveys the perception that you’re committed to providing the best customer experience at all times.

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