You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.
IS YOUR MESSAGE CONSISTENT?
Nothing undermines a marketing strategy more than inconsistent messaging. Customers want to know what to expect from their engagement with you no matter where it occurs. Does your contact information match across all social media platforms? Does it have the same look at feel as your email campaigns? Is your voice and tone similar on social media and email or does it sound like your content is written by 12 different people?
Consistent messaging reduces consumer confusion and protects your image. It makes you look professional, sets customer expectations, and conveys the perception that you’re committed to providing the best customer experience at all times.