How to Optimize Your LinkedIn Ads

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LinkedIn ads are like many other social media ads. However, unlike other social media platforms, there is less targeting options given.

Use targeting methods

The people on LinkedIn are business professionals. Therefore, if that is your target audience you are in the right place. If you are looking for a particular niche within the community you can target them and get as granular as you would like.

However, keep in mind the more granular you are the less people you are reaching.


What Makes a Dream for Marketers


Get in on the ground floor with this interactive and platform compatible social media app. This will be a fun way to interact with your potential customers and create videos. The following are reasons why your new dream marketing app.

Works with other popular social media platforms

            Twitter and Instagram work well with this app. Often popular videos will show on Twitter when certain hashtags are tied to them. The app also allows you to pick an image to use when sharing and you can use your Instagram to make that image. This gives you access to more filters when creating your enticing image.


How to Optimize Your Pinterest Strategies

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Want to increase your product engagement? It’s as simple as making a few changes to your usual posting regimen!


Keywords, keywords, keywords; location, location, location. These two go hand-in-hand: a golden egg will make you richer, because users can find your posts easier.

Quality Images

Investing in images of your product is great for not only your website, but your Pinterest page as well.


How to Score a Customer Experience Home Run

How to Score a Customer Experience Home Run | Social Media Today

One thing all successful brands have in common is strong customer experience management. Smart companies carefully craft the customer journey, making sure to delight, engage, and build relationships with new and returning customers alike.

Careful attention to strategy is key, and so is the ability to adapt as customer needs change - like the old song goes, 'it don’t mean a thing if it ain’t got that swing'.

With that in mind, let’s take a look at a few examples of  companies that knock user experience management out of the park, and also, some times when brands have been stuck in the dugout on the service front.


Why Your Brand Should Be On Snapchat Right Now


Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular social networks in the world, boasting over 200 million users. A whopping 71 percent of Snapchat users are 18-24 year olds and experts say the company is working hard to target growth in older demographics.

Clearly, Snapchat is one of the hottest parties in town and your brand needs to be there, but what is Snapchat and how should marketing teams use it? Here’s what you need to know.


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