The Key Ingredient to Social Media Contests


This week I was asked by a social marketer, from a huge social media brand, what is the secret to a successful contest? I had to pause to think about my past success with contests, and what worked best! It’s a tough question, because based on the prizes; we have seen some huge results of every kind. However, when it comes to our most consistent and successful contests, I always think about timeline contests! Timeline contests are those that allow fans to participate for a chance to win a prize, and they are a great way to leverage engagement!


Why Advertising Agencies are missing the boat with Social?

This week I had the largest advertising agency in the United States reach out to me in a panic! During our conversation, I could tell the sense of urgency based on the first three seconds of the call.

“We’re in trouble” is the first thing I hear! I asked, “What is the trouble?” The agency CEO replied, “We lost our Digital Marketing Manager, and he took our only two Social Media Managers to start up his own digital agency. Now he’s trying to take our clients. We have 20+ clients and we don’t have anyone ready to help us manage. Can you help?”


How to Create a Social Celebrity

Something I’ve always been fascinated with is the power of celebrities on social networks.  Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber!


The Biggest Mistake Businesses Make In Social

I was inspired to write this blog after having an in-depth conversation about engagement. This client’s first comment to me was, “We don’t want comments or engagement.”  I honestly about lost it with this statement, but I kept composed and said with definite affirmation “Social is all about engagement, if you’re not focused on it, then you’re failing.


5 Ways to Empower Your Social Team

You’ve interviewed dozens of companies and finally found the right team to manage your brand’s social media presence. Now comes the hard part: handing over the keys and letting them drive the bus. It’s difficult to do but it’s important to empower your social team so they can shine for you. Here are some tips for letting go of the reins.


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