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How to Score a Customer Experience Home Run

How to Score a Customer Experience Home Run | Social Media Today

One thing all successful brands have in common is strong customer experience management. Smart companies carefully craft the customer journey, making sure to delight, engage, and build relationships with new and returning customers alike.

Careful attention to strategy is key, and so is the ability to adapt as customer needs change - like the old song goes, 'it don’t mean a thing if it ain’t got that swing'.

With that in mind, let’s take a look at a few examples of  companies that knock user experience management out of the park, and also, some times when brands have been stuck in the dugout on the service front.

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Why Your Brand Should Be On Snapchat Right Now

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Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular social networks in the world, boasting over 200 million users. A whopping 71 percent of Snapchat users are 18-24 year olds and experts say the company is working hard to target growth in older demographics.

Clearly, Snapchat is one of the hottest parties in town and your brand needs to be there, but what is Snapchat and how should marketing teams use it? Here’s what you need to know.

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Why Your Brand Should Embrace Facebook Reactions

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Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.

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How Social is Massively Changing Business

What is the first thing you think of when you hear the word business? A big fancy five stories high building with tinted windows, that sounds about right? What we don’t realize is that it has never been about the structure of the business. It is about the location. Now an example: Where is the Internet? It is everywhere basically. It is always within reach, easy to get to, and not to mention free in some locations. However, location has always been the key to a thriving business.

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Storytelling on Social & Email

You’ve painstakingly built a presence on social media and you faithfully send out emails to all your customers and leads. But are you doing all you can to make sure your messages hit their target and work effectively for you? Let’s take a look.

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