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5 Killer Ways to Use Live Video to Better Your Social Media Marketing

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According to Social Media Today, users are spending 3 times longer watching live video than ones that have been prerecorded. Facebook Live, Instagram Stories and Periscope are capturing massive attention on newsfeed...and brands are taking full advantage. It’s the perfect platform to build authentic relationships and engage followers in real-time in building brand loyalty and trust.

There are many ways that you can begin leveraging live video in your social media marketing to bolster your digital strategy. As a result, you’ll start to experience an increase in followership, more people engaging with your content, and better exposure for your brand.

Here are five killer ways to implementing this tactic in your marketing.

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6 Big Benefits of Using Influencer Marketing in Your Social Strategy

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders' followers to foster growth in your own business.

The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience.

In fact, influencer marketing should be an active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.

Here are six big benefits to using influencer marketing to bolster your social strategy.

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5 Steps to Developing a Strong Social Media Strategy

With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).

Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.

Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.

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The Power of a Social Media Fundraising Campaign

The ultimate purpose of any social media marketing campaign is to connect with your target audience. Whether you are profit or non-profit business, utilizing the power of social media to launch a fundraising campaign can be dually beneficial in any capacity. On average, social media users typically view everything from news and feedback to gossip and reviews as they scroll through their social media timelines. While they are mainly presented with posts from their friends, family members and followers - they are also presented with suggested content based on popularity, individual search history and other factors.

Incorporating a fundraising campaign into the social media marketing for your business can generate many positive impacts.

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Instagram Stories is taking on Snapchat

Recently Instagram launched a new feature called Stories that strongly resembles Snapchat's section of the same name. You can add a photo or video to your story just by tapping the "+"  button in the top left hand corner of the app and choose to take a photo or 10 second video. You can draw on the picture or video by taping the pen tool in the top right hand corner, and add different filters by swiping left. You can also type directly onto the photo or video then resize the text by zooming in and rotating it.  If you tap "My Story" on the homepage and swipe up, it will show you who has watched each photo and video. 

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