With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
The ultimate purpose of any social media marketing campaign is to connect with your target audience. Whether you are profit or non-profit business, utilizing the power of social media to launch a fundraising campaign can be dually beneficial in any capacity. On average, social media users typically view everything from news and feedback to gossip and reviews as they scroll through their social media timelines. While they are mainly presented with posts from their friends, family members and followers - they are also presented with suggested content based on popularity, individual search history and other factors.
Incorporating a fundraising campaign into the social media marketing for your business can generate many positive impacts.
Recently Instagram launched a new feature called Stories that strongly resembles Snapchat's section of the same name. You can add a photo or video to your story just by tapping the "+" button in the top left hand corner of the app and choose to take a photo or 10 second video. You can draw on the picture or video by taping the pen tool in the top right hand corner, and add different filters by swiping left. You can also type directly onto the photo or video then resize the text by zooming in and rotating it. If you tap "My Story" on the homepage and swipe up, it will show you who has watched each photo and video.
When you think about ways to advertise your brand, it’s easy to dismiss Facebook as so 2012. To be sure, there are lots of new and exciting ways to market your business to customers, but Facebook Ads is a still a powerhouse tool that you can’t afford to ignore.
According to a new report from social advertising insight company Nanigans, Facebook advertising spend in Q3 2016 jumped an amazing 249 percent in the past year and return on ad spend increased a full 26 percent from 2015. “Thanks to continuous growth over the past year, video ads now constitute more than 50% of game advertiser mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up 101% from Q3 2015,” notes Andrew Waber, Nanigans’ Market Insights and Media Relations Manager.